Which of the following statements is true regarding the old mass-media communications model?

done MCQ - Marketing Total Questions - 111

• question_answer1)

  ............is the very essence of marketing.

  A)

   Research                                  

  B)

   Customer focus

  C)

                      Demand                                  

  D)

   None of these

  View Solution play_arrow

• question_answer2)

  Which concept of marketing is/are customer oriented?

  A)

   Old concept of marketing

  B)

                      Modern concept of marketing

  C)

                      Entity concept of business

  D)

                      All of the above

  View Solution play_arrow

• question_answer3)

  Modem concept of marketing consists of

  A)

   Responsibility                           

  B)

   decision

  C)

                      Coordination                            

  D)

   All of these

  View Solution play_arrow

• question_answer4)

  Marketing is often considered synonymous with

  A)

   Selling                                     

  B)

   advertising

  C)

                      Sales promotion                        

  D)

   All of these

  View Solution play_arrow

• question_answer5)

  Marketing is

  A)

   Qualitative process                    

  B)

                      Logical process

  C)

                      Mathematical process

  D)

                      Managerial process

  View Solution play_arrow

• question_answer6)

  Match the following

  List I	List II
  A.	Product concept	1.	Marketing myopia
  B.	Production concept	2.	Mass production and distribution
  C.	Marketing concept	3.	Customer satisfaction
  D.	Societal marketing concept	4.	Ethical marketing practices

  Codes

  A)

                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

  B)

                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1

  C)

                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3

  D)

                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  View Solution play_arrow

• question_answer7)

  Of the following, the statement that best expresses the basic idea behind the marketing concepts is

  A)

   Produce the best possible product

  B)

                      Produce the cheapest possible product

  C)

                      Try to reduce the cost of marketing

  D)

                      Keep the consumer foremost in mine

  View Solution play_arrow

• question_answer8)

  The price of a product must be relevant to the

  A)

   Utility or satisfaction it delivers to buyers

  B)

                      Amount of profit the sellers can obtain

  C)

                      Availability of substitutes

  D)

                      None of the above

  View Solution play_arrow

• question_answer9)

  The concept of modern marketing puts at the beginning and end of the marketing cycle.

  A)

   Sellers                                     

  B)

   Buyers

  C)

                      Producers                                 

  D)

   Retailers

  View Solution play_arrow

• question_answer10)

  ......... is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

  A)

   Marketing                                 

  B)

   Selling

  C)

                      Advertising                               

  D)

   Planning

  View Solution play_arrow

• question_answer11)

  The first objective in marketing is

  A)

   Brainstorming

  B)

                      Discovering the needs of perspective consumers

  C)

                      Promotion of product to make consumers aware of its existence

  D)

                      None of the above

  View Solution play_arrow

• question_answer12)

  According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?

  A)

   The organisation itself

  B)

                      The individual consumers

  C)

                      Regulatory bodies

  D)

                      None of the above

  View Solution play_arrow

• question_answer13)

  Match the following

  List I (Concepts of Marketing)	List II (Features)
  A.	Exchange concept	1.	The company has to aggressively promote and push its products
  B.	Production concept	2.	It holds that exchange of a product between seller and the buyer is the central idea of marketing
  C.	Product concept	3.	Marketing can be managed by managing Production
  D.	Sales concept	4.	It tries to achieve marketing success through product attributes

  Codes

  A)

                                   A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  B)

                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1

  C)

                      A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1

  D)

                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3  

  View Solution play_arrow

• question_answer14)

  Conditions necessary for exchange are

  A)

   atleast two parties must be involved

  B)

                      each party must have something that interests the other

  C)

                      each party must be in a position to communicate and deliver the product

  D)

                      All of the above

  View Solution play_arrow

• question_answer15)

  Which of the following statements is true about ‘production era’?

  A)

   Supply creates its own demand

  B)

                      Consumer is king

  C)

                      Focus only on selling products to consumers

  D)

                      None of the above

  View Solution play_arrow

• question_answer16)

  ........... places the customer at the beginning as well as at the end of the business cycle.

  A)

   Functional integration

  B)

                      Customer orientation

  C)

                      Marketing myopia

  D)

                      None of the above

  View Solution play_arrow

• question_answer17)

  Match the following

  List I (Era’s of Marketing)	List II (Features)
  A.	Production era	1.	Marketers focused their efforts only on selling their products to the customers
  B.	Sales era	2.	It calls upon the marketers to build social, ethical and environmental considerations into marketing Process
  C.	Marketing era	3.	Companies focused on mere manufacturing Processes
  D.	Societal marketing era	4.	It focused on setting their products

  Codes

  A)

                                   A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2

  B)

                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3

  C)

                      A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4

  D)

                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1

  View Solution play_arrow

• question_answer18)

  ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.

  A)

   Customisation                          

  B)

   Target marketing

  C)

                      Marketing myopia                     

  D)

   None of the above

  View Solution play_arrow

• question_answer19)

  ......... is/are the ways to overcome marketing myopia.

  A)

   Be customer led not product oriented

  B)

                      Market orientation should be permitted through out the organisation

  C)

                      Managers need to be proactive and visionary

  D)

                      All of the above

  View Solution play_arrow

• question_answer20)

  A product can be a/an

  A)

   good                                       

  B)

   service

  C)

                      Idea                                        

  D)

   All of these

  View Solution play_arrow

• question_answer21)

  Arrange the following elements of marketing in their correct order

  I. Planning

  II. Strategy

  III. Tactics

  IV. Research

  A)

  Codes   I, II, III, IV                              

  B)

   IV, II, I, III

  C)

                      II, III, IV, I                               

  D)

   III, II, I, IV

  View Solution play_arrow

• question_answer22)

  In marketing, selling and buying would be called the

  A)

   Primary function                       

  B)

   secondary function

  C)

                      Exchange function                    

  D)

   profit function

  View Solution play_arrow

• question_answer23)

  The ......... is the idea that an organisation should seek to satisfy the wants of customers, while also trying to achieve the organisations goals.

  A)

   concept of synergy

  B)

                      Marketing concept

  C)

                      Selling concept

  D)

                      None of the above

  View Solution play_arrow

• question_answer24)

  Standardisation mean product uniformity in terms of

  A)

   Quantity                                  

  B)

   quality

  C)

                      Both  and                                

  D)

   Neither  nor

  View Solution play_arrow

• question_answer25)

  Of the following, the item that is most likely to be a shopping good to most people is

  A)

   a TV set                                  

  B)

   health food

  C)

                      Toothpaste                               

  D)

   None of these

  View Solution play_arrow

• question_answer26)

  Goods purchased by individuals for their own personal use rather than for business or industrial use is called.................

  A)

   Convenience goods                   

  B)

   capital goods

  C)

                      Consumer goods                       

  D)

   none of the above

  View Solution play_arrow

• question_answer27)

  Match the following

  List I	List II
  A.	Re-marketing	1.	........... involves the creation of place utility
  B.	Customer satisfaction	2.	.interest in a stable or declining product or service
  C.	Transporting	3.	Marketers must focus on customer needs and wants to ensure
  D.	Storing	4.	..create time utility because marketers after maintain excessive inventories

  Codes

  A)

           A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  B)

          A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2

  C)

          A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4

  D)

          A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2

  View Solution play_arrow

• question_answer28)

  Match the following

  List I (Classifications of Products)	List II (Explanations)
  A.	Consumer product	1.	Products which are designed for use by ultimate consumers or households.
  B.	Durable product	2.	Product which a consumer usually purchase frequently immediately and with minimum effort.
  C.	Convenience product	3.	Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing  to make a special purchasing effect
  D.	Speciality product	4.	Products which normally survive many use

  Codes

  A)

                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

  B)

                      A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3

  C)

                      A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4

  D)

                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  View Solution play_arrow

• question_answer29)

  .............. is the term that describes the actions, a person takes in purchasing and using products and services.

  A)

   Consumer behaviour

  B)

                      Consumer management

  C)

                      Consumer sovereignty

  D)

                      None of the above

  View Solution play_arrow

• question_answer30)

  How do you distinguish marketing and selling?

  A)

   They are one and same

  B)

                      Marketing is a part of selling

  C)

                      Selling is a part of marketing

  D)

                      None of the above

  View Solution play_arrow

• question_answer31)

  State which one is not a function of marketing?

  A)

   Identification of customer needsand wants

  B)

                      Product planning and development

  C)

                      Guiding the funding agencies

  D)

                      Communicating

  View Solution play_arrow

• question_answer32)

  Under which concept customer remain focussed?

  A)

   Product                                   

  B)

   Production

  C)

                      Selling                                     

  D)

   Marketing

  View Solution play_arrow

• question_answer33)

  Segmenting, targeting and positioning is a part of

  A)

   Marketing plan                          

  B)

   marketing strategy

  C)

                      Both  and                                

  D)

   Neither  nor

  View Solution play_arrow

• question_answer34)

  Marketing adds value to the product by performing following functions.

  A)

   Buying and selling                     

  B)

   Transporting

  C)

                      Storing                                    

  D)

   All of these

  View Solution play_arrow

• question_answer35)

  ............ Reduce the demand for a product or service and a temporary or permanent basis.

  A)

   Counter marketing                     

  B)

   Mega marketing

  C)

                      Demarketing                             

  D)

   None of the above

  View Solution play_arrow

• question_answer36)

  What is standardisation?

  A)

   Characteristics of product

  B)

                      Pricing of product

  C)

                      Marketing of product

  D)

                      None of the above

  View Solution play_arrow

• question_answer37)

  Convenience goods are those which are

  A)

   Consumed easily                       

  B)

                      Distributed easily

  C)

                      Purchased frequently

  D)

                      None of the above

  View Solution play_arrow

• question_answer38)

  Grading is an important process in the functions of

  A)

   standardization                         

  B)

   specialisation

  C)

                      Both  and                                

  D)

   Neither  nor

  View Solution play_arrow

• question_answer39)

  The societal marketing concept is most closely related to

  A)

   Societal interest                        

  B)

   political interest

  C)

                      Marketing interest                      

  D)

   none of the above

  View Solution play_arrow

• question_answer40)

  Myopia means

  A)

   short- sightedness                      

  B)

   far-sightedness

  C)

                      Proactive                                 

  D)

   None of the above

  View Solution play_arrow

• question_answer41)

  Match the following

  List I (Concepts)	List II (Meanings)
  A.	Marketing	1.	State of felt deprivation of some basic satisfaction in a person
  B.	Needs	2.	The systematic gathering, recording and analysing of marketing data
  C.	Marketing research	3.	All or a particular combination of activities a firm uses in marketing its products
  D.	Marketing mix	4.	The performance of business activities that direct the flow of goods and services from producer to consumes

  Codes

  A)

                                   A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  B)

                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1

  C)

                      A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1

  D)

                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3

  View Solution play_arrow

• question_answer42)

  Marketing concept is based on the belief that

  A)

   The company’s planning and operations are customer oriented

  B)

                      The goals of the company should be profitable sales volume and not just volume

  C)

                      All the marketing activities need not be coordinated effectively

  D)

                      Both  and

  View Solution play_arrow

• question_answer43)

  Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of

  A)

   Marketing concept                     

  B)

   exchange concept

  C)

                      Production concept                   

  D)

   none of the above

  View Solution play_arrow

• question_answer44)

  The marketing concept seeks support from

  A)

   Top management

  B)

                      Manager and staff at all levels

  C)

                      Both  and

  D)

                      Neither  nor

  View Solution play_arrow

• question_answer45)

  Exchange concept covers.

  A)

   distribution aspect

  B)

                      price mechanism

  C)

                      Generation of value satisfaction

  D)

                      Both  and

  View Solution play_arrow

• question_answer46)

  Which of the following is/ not correctly matched?

  A)

   State of felt deprivation of some basic satisfaction in a person-Needs

  B)

                      It is something that is viewed as being capable of satisfying a need or want-Demand

  C)

                      The systematic gathering, recording and analysing of marketing data- Marketing research

  D)

                      All of the above

  View Solution play_arrow

• question_answer47)

  Marketing concept involves following ideas force in a company

  A)

   Marketing department becomes the main management force in a company.

  B)

                      The company becomes completely consumer oriented

  C)

                      Both  and

  D)

                      Neither  nor

  View Solution play_arrow

• question_answer48)

  Marketing deals with ......... and meeting human and social needs.

  A)

   identifying                                 (

  B)

  b) rejecting

  C)

                      Both  and                                

  D)

   None of the above

  View Solution play_arrow

• question_answer49)

  “The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals” Who said it?

  A)

   P Kataler                                 

  B)

   Kotler

  C)

                      LG Peter                                  

  D)

   None of these

  View Solution play_arrow

• question_answer50)

  Which is not the concept of marketing?

  A)

   Capital budgeting                      

  B)

   Market strategy

  C)

                      Market dominance                    

  D)

   Market research

  View Solution play_arrow

• question_answer51)

  The major instruments of marketing in the hands of management are

  A)

   Product                                   

  B)

   promotion

  C)

                      Price                                       

  D)

   All of these

  View Solution play_arrow

• question_answer52)

  The........... is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals.

  A)

   Selling concept                         

  B)

   production concept

  C)

                      Marketing concept                     

  D)

   none of the above

  View Solution play_arrow

• question_answer53)

  Which one of the following element is not in the marketing mix?

  A)

   Price                                       

  B)

   Product

  C)

                      Storage                                    

  D)

   Promotion

  View Solution play_arrow

• question_answer54)

  The purpose of promotion is to

  A)

   Get the product to ultimate consumer

  B)

                      Stimulate demand

  C)

                      Create supply

  D)

                      Increase employment

  View Solution play_arrow

• question_answer55)

  Marketing mix means

  A)

   Combination of fair input

  B)

                      Combination of discipline

  C)

                      Combination of process

  D)

                      None of the above

  View Solution play_arrow

• question_answer56)

  What is product line?

  A)

   Group of different product

  B)

                      More than one product

  C)

                      Different brand

  D)

                      All of the above

  View Solution play_arrow

• question_answer57)

  The concept of marketing mix involves a deliberate and careful choice of organisation, product price promotion and place strategies and

  A)

   Policies                                    

  B)

   concept

  C)

                      Planning                                  

  D)

   All of the above

  View Solution play_arrow

• question_answer58)

  Which one of the following is not controllable variable of marketing management?

  A)

   Environment                            

  B)

   Competition

  C)

                      Consumer                                

  D)

   All of these

  View Solution play_arrow

• question_answer59)

  Marketing mix involves

  A)

   Product mix                             

  B)

   promotional mix

  C)

                      service mix                               

  D)

   All of the above

  View Solution play_arrow

• question_answer60)

  The choice of marketing mix depends upon

  A)

   The marketing environment of the organisation

  B)

                      Marketing objectives

  C)

                      Marketing organisation structure and information system

  D)

                      All of the above            

  View Solution play_arrow

• question_answer61)

  Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences.

  A)

   plan                                        

  B)

   communicate

  C)

                      decide                                     

  D)

   None of the above

  View Solution play_arrow

• question_answer62)

  Match the following

  List I (Promotion Mix Tools)	List II (Sources of Message)
  A.	Personal selling	1.	Telemarketing
  B.	Publicity	2.	News stories
  C.	Sales promotion	3.	Trade shows
  D.	Advertising	4.	Bill board ads

  Codes

  A)

           A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

  B)

          A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3

  C)

          A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4

  D)

          A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1  

  View Solution play_arrow

• question_answer63)

  Packaging is sub-element of

  A)

   Product                       

  B)

   price

  C)

          Promotion                    

  D)

   distribution

  View Solution play_arrow

• question_answer64)

  Warehousing is the sub-elements of

  A)

   Distribution      

  B)

   product

  C)

          Promotion                    

  D)

   None of these

  View Solution play_arrow

• question_answer65)

  Who first described mix in terms of the four P’s?

  A)

   Niel H Bordon  

  B)

   Mc Carthy

  C)

          James Culliten  

  D)

   None of the above

  View Solution play_arrow

• question_answer66)

  Among the four P’s of marketing, ‘place’ includes

  A)

   types of intermediaries

  B)

          public relation

  C)

          location of cutlets

  D)

          Both  and

  View Solution play_arrow

• question_answer67)

  Environmental variables or non-controllable variables of marketing are

  A)

   Competition  

  B)

          Consumer

  C)

          Government of the land

  D)

          All of the above

  View Solution play_arrow

• question_answer68)

  Promotion media are the various vehicles that corporation can use to carry their promotion.

  A)

   Audience                     

  B)

   managers

  C)

          Owners            

  D)

   None of these

  View Solution play_arrow

• question_answer69)

  Which of the following will lead to change in the marketing mix of a product?

  A)

   Change in corporate/competitive strategy of the firm

  B)

          Change in the organisation or resource level of the firm

  C)

          Change in the product lines of the firm

  D)

          All of the above

  View Solution play_arrow

• question_answer70)

  A jobber is an example of

  A)

   Intermediaries   

  B)

   supplier

  C)

          Customers                    

  D)

   None of the above

  View Solution play_arrow

• question_answer71)

  Business markets are part of the company’s

  A)

   Micro environment        

  B)

   macro environment

  C)

          Political environment     

  D)

   legal environment

  View Solution play_arrow

• question_answer72)

  Today companies have to manage relations with their................. In order to ensure timely supplies and meet customer’s requirement.

  A)

   Competitors     

  B)

   suppliers

  C)

          Customers                    

  D)

   All of these

  View Solution play_arrow

• question_answer73)

  ............. Are the first link in entire supply chain of the company?

  A)

   Customers                    

  B)

   Suppliers

  C)

          Competitors                 

  D)

   None of these

  View Solution play_arrow

• question_answer74)

  Generally market can be divided into ........categories.

  I. Consumer market, business market.

  II. Resellers market, government market.

  Which of the statements given above is/are correct?

  A)

           Only I                         

  B)

   Only II

  C)

          Both I and II    

  D)

   neither I nor II

  View Solution play_arrow

• question_answer75)

  Demographics include

  I. Size

  II. Density, location

  III. Gender   composition,   age structure

  IV. Social class

  Which of the options given above is/are correct?

  A)

           I, II and III       

  B)

   I and II

  C)

          Only II                        

  D)

   All of these

  View Solution play_arrow

• question_answer76)

  Consider the following statements.

  I. Assembling and managing the marketing mix is the crux of the marketing task.

  II. Assembling the marketing mix is a continuous task.

  Which of the statements given above is/are correct?

  A)

           Only I             

  B)

   Only II

  C)

          Both I and II                

  D)

   None of these

  View Solution play_arrow

• question_answer77)

  The market environment consist

  A)

   socio-economic 

  B)

   competition

  C)

          Technology                  

  D)

   All of the above

  View Solution play_arrow

• question_answer78)

  Which of the following steps are not involved in the environmental scanning?

  A)

   Analysis of the decision

  B)

          Identification of key decision factors

  C)

          Analysis of each of the key variable separately

  D)

          None of the above

  View Solution play_arrow

• question_answer79)

  Marketing environment consists of

  A)

   Set of interacting forces  

  B)

          External forces

  C)

          Internal forces

  D)

          None of the above

  View Solution play_arrow

• question_answer80)

  What is market environment?

  A)

   Micro environment        

  B)

          Macro environment

  C)

          Cultural environment

  D)

          Both  and

  View Solution play_arrow

• question_answer81)

  Sub-division of marketing is called

  A)

   Market segmentation

  B)

          Allocation of marketing

  C)

          Division of marketing

  D)

          None of the above

  View Solution play_arrow

• question_answer82)

  Which one of the following is not controllable variable of marketing management?

  A)

   Cultural environment

  B)

          Psychological environment

  C)

          Social environment

  D)

          Competitive environment

  View Solution play_arrow

• question_answer83)

  Match the following

  List I	List II
  A.	Market expansion	1.	To call on prospective customers
  B.	Call in marketing	2.	Market research
  C.	Market survey	3.	Targeting more areas
  D.	Bank marketing	4.	Selling bank's product and services

  Codes

  A)

                                   A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4

  B)

                      A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

  C)

                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1

  D)

                      A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2

  View Solution play_arrow

• question_answer84)

  The need or want for a particular product becomes a demand, when

  A)

   the product/service is available

  B)

                      it is backed by buying power

  C)

                      a product represents that particular need

  D)

                      All of the above

  View Solution play_arrow

• question_answer85)

  The rural marketing is not required because

  A)

   rural people do not understand marketing

  B)

                      it is not practical from the cost point of view

  C)

                      it is sheer wastage of time

  D)

                      None of the above

  View Solution play_arrow

• question_answer86)

  All of the following statements are true except

  A)

   It costs more to get a new customer than to keep an existing one

  B)

                      Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run.

  C)

                      A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

  D)

                      Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy

  View Solution play_arrow

• question_answer87)

  Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be

  A)

   Brand                                      

  B)

   customer service

  C)

                      Packaging                                

  D)

   All of the above

  View Solution play_arrow

• question_answer88)

  Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.

  A)

   Transactions, relationships

  B)

                      Customer, profits

  C)

                      Profits, products

  D)

                      Relationships, transactions

  View Solution play_arrow

• question_answer89)

  All of the following are true regarding marketing except

  A)

   Only those, who work in the traditional marketing department are charged with performing marketing activities

  B)

                      Any individual inside of an organisation, who can potentially win or lose customers is in marketing

  C)

                      Marketing is involved whenever individuals or organisations have a choice to make

  D)

                      Any set of activities attempting to influence consumer choice is marketing

  View Solution play_arrow

• question_answer90)

  The marketing concept embraces the notion of being

  A)

   Customer focused                     

  B)

                      Competition focused

  C)

                      Profitable

  D)

                      All of the above

  View Solution play_arrow

• question_answer91)

  The marketing manager’s internal interactions include all of the following except

  A)

   Sales                                       

  B)

   Finance

  C)

                      Suppliers                                  

  D)

   Public relations

  View Solution play_arrow

• question_answer92)

  Match the following

  List I	List II
  A.	Method of market monitoring	1.	Finance
  B.	Aim of successful marketing	2.	Needs, wants and demands
  C.	Basic concept of marketing	3.	To monitor media outlets
  D.	Blood of business	4.	To increase sale, profit and output of sellers

  Codes

  A)

                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

  B)

                      A\[\to \]3, B\[\to \]4, C\[\to \]2, D\[\to \]1

  C)

                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

  D)

                      A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4  

  View Solution play_arrow

• question_answer93)

  Which among the following come under ‘facilitating’ category of marketing functions?

  A)

   Standardising and grading

  B)

                      Standardising and grading, financing, risk taking, securing market information

  C)

                      Both  and

  D)

                      Neither  nor

  View Solution play_arrow

• question_answer94)

  The exchange concept of marketing takes place between ............and...............

  A)

   Seller, buyer                                         

  B)

                      Customer, consumer

  C)

                      Consumer, buyer

  D)

                      Buyer, purchaser

  View Solution play_arrow

• question_answer95)

  Marketing stresses on needs of the buyer, whereas selling stress on the need of

  A)

   Market                                     

  B)

   seller

  C)

                      Product                                   

  D)

   consumer

  View Solution play_arrow

• question_answer96)

  Social marketing concept is based upon.........

  A)

   Large target market with active buyers

  B)

                      Customer satisfaction and customer welfare

  C)

                      Realisation of maximum profit through service of society

  D)

                      None of the above

  View Solution play_arrow

• question_answer97)

  Global marketing is a result of

  A)

   Domestic charge                       

  B)

   privatisation

  C)

                      Globalization                            

  D)

   All of the above

  View Solution play_arrow

• question_answer98)

  Which of the following is/are objective(s) of marketing?

  A)

   Satisfying customers and increasing demand

  B)

                      Creating goodwill for the organisation

  C)

                      Providing better quality products

  D)

                      All of the above

  View Solution play_arrow

• question_answer99)

  Exchange concept of marketing deals with

  A)

   Exchange of products between sellers and buyers covering distribution and price aspects

  B)

                      Mere appendage to production

  C)

                      Achieving marketing success through product attributes

  D)

                      Aggressively promote and push the products

  View Solution play_arrow

• question_answer100)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A)  Marketing management is the marketing concept in action.

  Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer101)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A)  Selling is the heart of marketing.

  Reason (R) Marketing is wider in scope than selling.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer102)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) A product may be both a consumer good and an industrial good at the same time.

  Reason (R) A product that is a convenience good to one person may be shopping good or speciality good to another person.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer103)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Standardising and grading mean the same thing.

  Reason (R) Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer104)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing adds value to the product by storing it from the time of its manufacture to the time it is neede

  Reason (R) It is place utility. In order to have value an item must be in the right place.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer105)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Customer becomes the focal point in marketing concept.

  Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer106)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing mix is a mix of markets for optimum sales.

  Reason (R) Marketing mix cannotes four P’s-product, price, promotion and physical distribution of goods.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer107)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products.

  Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer108)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Technological advancement in the transportation industry has helped in bringing markets closer

  Reason (R) With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer109)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Customer is the centre point of marketing concept.

  Reason (R) Customer orientation is called as the pillar of marketing concept.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer110)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation.

  Reason (R) Marketing concept is based on product orientation.

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

• question_answer111)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) “The Electronic Media has a strong impact on consumers’ behaviour in India.”

  Reason (R) “Moat of the Indian consumers take their decision with the help of Electronic Media.”

  Codes

  A)

   Both A and R are true and R is the correct explanation of A.

  B)

                      Both A and R are true, but R is not the correct explanation of A.

  C)

                      A is true, but R is false.

  D)

                      A is false, but R is true.

  View Solution play_arrow

Which of the following statements is true of the two step approach to mass communication?

Which of the following statement is true regarding the affordable method for setting a promotion budget?

Which of the following is the most effective method for setting the promotion budget?

Which of the following is one of the four major communication functions quizlet?