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» We provide you study material i.e. PDF's for offline use. * a) Product concept Answer b Download Marketing Interview Questions And Answers PDF _______ believes that the consumers will favour those products that offer the best quality, performance and features and therefore the organisation should devote its energy to making continuous product improvements.
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Answer (Detailed Solution Below)Option 2 : Product concept of marketing Free CT 1: Current Affairs (Government Policies and Schemes) 10 Questions 10 Marks 10 Mins The correct answer is the Product concept of marketing Key PointsProduct concept of marketing
Additional Information 1. Selling concept of marketing
2. Profit concept of marketing
3. Production concept of marketing
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Which marketing philosophy holds that consumers will favor products that offer the most in quality?The product concept. This alignment states that consumers will prefer those products that offer the highest quality, performance or innovative features. Managers who focus on this concept focus on making superior products and improving them over time. In which philosophy consumers will prefer the high quality products with most features?The product concept. This alignment states that consumers will prefer those products that offer the highest quality, performance or innovative features. Managers who focus on this concept focus on making superior products and improving them over time. What are the 5 marketing philosophies?There are 5 philosophies or concepts in marketing: the production concept, the product concept, the sales concept, the marketing concept and the social marketing concept. Each with its own characteristics and uses. What are the 3 marketing philosophies?The marketing concept and marketing philosophy emerged as the last of three major marketing philosophies. These three philosophies are the product, sales and marketing philosophy. Although each philosophy has had a specific period of time when it was dominant, a philosophy did not die at the end of its era of dominance. What is a holistic marketing strategy?Holistic marketing refers to a marketing strategy that looks at the entire organization and all different marketing channels as a system. As part of this strategy, a company with different departments come together in synergy to pursue a conscious mission, a great customer experience and a positive brand image. Which of the following concept says that the consumers will favor those products that are available widely at low cost?1. The production concept: Philip Kotler defines: “The production concept provides that consumers prefer products that are widely available and inexpensive. What are the 4 philosophies of marketing?Companies employ one of four philosophies when deciding how to create an organizational marketing process. The four philosophies are Production, Sales, Marketing and Social Marketing orientations. Which marketing philosophy lays emphasis on bringing continuous improvement in the quality of the product?Product Concept This concept focuses on quality and innovation rather than price and availability. What is a product philosophy?A product philosophy is a coherent set of principles and values that identifies the types of compromises product managers should make as a team. To clarify, a product philosophy must take an attitude. In which concept focus was given on the consumer rather than product?The marketing concept aims to please customers (whether customer organizations or consumers) by providing added value. In particular, the marketing concept includes: Focusing on the needs and desires of customers so that the organization can differentiate its products from those offered by the competition. Which is the best marketing concept?The Selling Concept is one of the most popular marketing concepts available because it takes into account the realities of business – even loyal customers may not be enough to keep you going. With the selling concept, businesses must be good at finding potential customers and getting them to buy. References:
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When the consumers Favour those products which offer the most quality performance or innovative features then it is called as?Solution(By Examveda Team) The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality , performance and features as opposed to a normal product. Which marketing philosophy holds that consumers will favor products that offer the most in quality performance and innovative features?69) The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. What concept holds that consumers will favor products that are available and highly affordable?The production concept holds that consumers will favor products that are available and highly affordable. Therefore, it dictates that management should focus on improving production and distribution efficiency. What are the 5 marketing concepts?The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business. Which concept holds that consumers will favor products that are available and affordable?The Production Concept.
This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
What are the 4 concepts of marketing?The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.
What is the concept of a product?A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.
What are the 5 concepts of marketing?The Five Marketing Concepts. The Production Concept. ... . The Product Concept. ... . The Selling Concept. ... . The Societal Concept.. |
Concept holds that consumers will favor products that are available and highly affordable
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