Abstract Although brand theorists suggest that what a person knows about a company (i. e., corporate associations) can influence perceptions of the company's products, little systematic research on these effects exists. The authors examine the effects of two general types of corporate associations on product responses: One focuses on the company's capabilities for producing products, that is, corporate ability (CA) associations, and the other focuses on the company's perceived social responsibility, that is, corporate social responsibility (CSR) associations. The results of three studies, including one that measures respondents' CA and CSR associations for well-known companies and one that uses consumers recruited in a shopping mall, demonstrate that (1) what consumers know about a company can influence their beliefs about and attitudes toward new products manufactured by that company, (2) CA and CSR associations may have different effects on consumer responses to products, and (3) products of companies with negative associations are not always destined to receive negative responses. The authors conclude by discussing the implications of these findings for marketing managers and further research. Show
Journal Information The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline? Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection.
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journal article Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?Journal of Marketing Theory and Practice Vol. 13, No. 4, Globalization and Its Marketing Challenges (Fall, 2005) , pp. 34-45 (12 pages) Published By: Taylor & Francis, Ltd. https://www.jstor.org/stable/40470235 Read and download Log in through your school or library Purchase article $51.00 - Download now and later Abstract This paper presents a holistic model of country-of-origin (COO) influence based on a narrative review of empirical studies of country-of-origin evaluations conducted from 1995-2005 when significant structural changes were occurring in international markets. The model depicts COO evaluations as subject to a number of culturally-derived antecedents and moderated by both product-based and individual consumer factors. In addition, the model shows holistic brand constructs such as brand image to moderate the effect of COO on product quality evaluations and purchase intentions. Journal Information The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field. Publisher Information Building on two centuries' experience, Taylor & Francis has grown rapidlyover the last two decades to become a leading international academic publisher.The Group publishes over 800 journals and over 1,800 new books each year, coveringa wide variety of subject areas and incorporating the journal imprints of Routledge,Carfax, Spon Press, Psychology Press, Martin Dunitz, and Taylor & Francis.Taylor & Francis is fully committed to the publication and dissemination of scholarly information of the highest quality, and today this remains the primary goal. Rights & Usage This item is part of a JSTOR Collection. When a firm sells a product for a price that is less than the cost of producing the product it is called?Selling below cost is a practice whereby a firm sells products at less than costs of manufacture or purchase in order to drive out competitors and/or to increase market share.
Which retail system tends to promote the growth of wholesalers to serve retailers?Fragmented retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.
What is required for a segment to transcend national borders quizlet?For a market segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions such as age, values, and lifestyle choices. In terms of factors influencing product attributes, the impact of tradition is particularly important in foodstuffs and beverages.
When a company emphasizes personal selling the company is probably using a?When a company emphasizes personal selling, the company is probably using a push strategy. A push strategy is generally favored by consumer goods firms that are trying to sell to a large segment of the market.
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Which of the following refers to the extent to which the place of manufacturing influences product evaluations?
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