Alignment refers to the grouping of interests of various players involved in the supply chain.

Chapter 14—Competing on Marketing and Supply Chain ManagementTRUE/FALSE1.The four Ps of marketing are: product, price, positioning, and place.2.Although the word “product” originally referred to a physical product, its modern use has included services.3.Within a single product category, product attributes are standardized.4.Localization is appealing, but expensive.5.In the context of segmentation based on customer categories, global citizens are always skeptical about whether global brandsdeliver high quality goods.6.In the context of segmentation based on customer categories, global dreamers are always in favor of buying global brands thatsignal prestige and cachet.7.Firms dealing with global agnostics can leverage global brands and their relatively more standardized products and services.8.MNEs dealing with global dreamers can market localized products and services under local brands.9.According to the economic theory of supply and demand, a drop in price generates stronger demand.

Recommended textbook solutions

Business Math

17th EditionMary Hansen

3,598 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Accounting: What the Numbers Mean

9th EditionDaniel F Viele, David H Marshall, Wayne W McManus

338 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Recommended textbook solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Business Math

17th EditionMary Hansen

3,598 solutions