Show Answer (Detailed Solution Below)Option 2 : Technology Oriented Segmentation Free 10 Questions 40 Marks 10 Mins The Incorrect option is Technology Oriented Segmentation
Market segmentation is a marketing, advertising, and sales approach in which companies divide their target market into smaller, more manageable groups based on common ground they share in order to optimise their marketing, advertising, and sales efforts.
Basis for market segmentation:
Technology Oriented Segmentation is not a valid basis for segmentation. Last updated on Sep 22, 2022 UP TGT (Trained Graduate Teacher) application window closed on 16th July 2022. In this year's recruitment cycle a total of 3539 vacancies were released. Willing candidates having the required UP TGT Eligibility Criteria can apply for the exam. This is a golden opportunity for candidates who want to get into the teaching profession in the state of Uttar Pradesh. Business-to-business firms generally segment their markets according to what three variables? A. market size, customer convenience, and usage rate B. demographic, geographic, and psychographic C. demographic, geographic, and behavioral D. price sensitivity, usage rate, and region E. profit potential, price sensitivity, and demand Which of the following represents the three basic strategies for targeting markets? A. primary targeting, secondary targeting, and specialized marketing B. targeting by product, targeting by price, and targeting by customer C. demographic targeting, geographic targeting, and psychographic targeting D. undifferentiated targeting, differentiated targeting, and niche marketing E. print advertising, sales promotion, and public relations 84.Which of the following is not a criterion used to segment consumer markets?A.Social ClassB.GeographyC.Purchasing organizationD.Usage Blooms: RememberDifficulty: Easy Fahy - Chapter 05 #84Learning Objective: 05-02 Explain the methods used to segment both consumer and organizational marketsTopic: Consumer segmentation criteria85.The process of identifying individuals or organizations with similar characteristics that havesignificant implications for the determination of marketing strategy is called which of thefollowing? Blooms: UnderstandDifficulty: EasyFahy - Chapter 05 #85Learning Objective: 05-01 Understand what is meant by market segmentationTopic: Segmenting consumer markets86.Who initiated mass customization? Blooms: RememberDifficulty: HardFahy - Chapter 05 #86Learning Objective: 05-04 Compare and contrast the four market targeting strategies–undifferentiated, differentiated, focused and customized marketingTopic: Target marketing Which of the following is not a criterion for segmenting consumer market?Answer and Explanation: The correct answer is C. Competitive position. A competitive position is not an evaluation criteria when considering market segmentation, although improving a company's competitive position is an expected outcome and reason for considering segmenting customers into groups.
Which of the following is a criteria for segmenting consumer markets?The criteria for a market segment include homogeneity among the segment's main needs, uniqueness, and a common reaction to marketing tactics. The reaction from market segments to marketing plans or strategies is typically very predictable. Common market segment traits include interests, lifestyle, age, and gender.
What are the 4 basic criteria for segmenting a market?Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Which of the following is not criteria for effective segmentation?Expert-Verified Answer
Large enough is not a type of requirement for effective segmentation.
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Which of the following is not a criterion for segmentation of consumer markets?
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