Alessandro Iannuzzi Published Jul 30, 2014 Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of consumers, and devising marketing methods that will appeal to each group. Identifying viable segments Clearly defined market segmentation criterianot only ensure that customers are more
likely to identify – and purchase – the product that is right for them; it also minimises wastage of resources, reducing the time spent marketing the wrong products to the wrong customers. It is important, however, to focus resources on market segments whose size, growth and profitability is good, both immediately and in the long run. The following 5 market segmentation criteria should be useful when planning your own company’s market segmentation strategy. A market segment should
be: A good understanding of the principles of market segmentation is an important building block of your company’s marketing strategy – the foundation for an efficient, streamlined and ultimately successful approach to customers, and a means of targeting your products and services accurately, with the minimum of wastage. Post your project today and let us find you the best marketing consultant >> The importance of knowledge management for your businessAug 11, 2014Private Equity Market - GermanyAug 8, 2014Define global operations strategyAug 7, 20145 tips to improve your E-Commerce strategyAug 7, 2014When to bring in a marketing consultantAug 6, 2014The benefits of human resource management for your businessAug 6, 2014Stages of funding growthAug 5, 2014Others also viewedExplore topicsa) Perishability b) Size of the resulting segment c) Measurability d) Accessibility Question added by Vinod Jetley , Assistant General Manager , State Bank of India
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC Agreed with all answers given, it's option A. by Vinod Jetley , Assistant General Manager , State Bank of India a) Perishability is the answer by Sahar Alech , Auditor / Financial Manager , Accounting Services Office option A perishability............ by Nebil Redwan , Sales Supervisor , Husson Al Hillal Contracting A is the answer,all the others are the criteria for segmentation. Agree with Mr. vinod Jetley Option ---------------A Thanks Agree with experts answer <<<<<<<<<<<<<<<<<<<<<<<<<<<<<< My answer is answer (A) Perishability Popular SearchesMore Questions Like This
Do you need help in adding the right keywords to your CV? Let our CV writing experts help you. What are the criteria for evaluating segment attractiveness?Key factors to keep in mind in this analysis include market growth (current size and expected growth rate), market competitiveness (number of competitors, entry barriers, product substitutes), and market access. Some straightforward calculations can help illustrate the profitability of a segment.
What are the 4 main criteria that a segment must meet?There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations. It's important to understand what these four segmentations are if you want your company to garner lasting success.
Which of the following is not a criterion for segmentation?Answer and Explanation: The correct answer is C. Competitive position. A competitive position is not an evaluation criteria when considering market segmentation, although improving a company's competitive position is an expected outcome and reason for considering segmenting customers into groups.
What are the 4 factors to consider when choosing a market segment?The 4 basic types of market segmentation are:. Demographic.. Psychographic.. Geographic.. Behavioral.. |