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Terms in this set (25)

Market offerings include​ ________.
A.
​demands, exchanges, and relationships
B.
​value, satisfaction, and markets
C.
​products, services, and exchanges
D.
​needs, wants, and demands
E.
​products, services, and experiences

What are the 4 Ps of​ marketing?
A.
​Product, price,​ promotion, profit
B.
​Product, promotion,​ price, packaging
C.
​Product, people,​ price, promotion
D.
​Product, price,​ people, packaging
E.
​Product, price,​ place, promotion

Sets with similar terms

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Which marketing orientation states that consumers will favor products that offer the most in quality performance and innovative features?

The Product Concept. This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features.

In which kind of market would a production orientation be most successful?

In which kind of market would a production orientation be most successful? A seller's market in which demand is greater than supply.

Which concepts suggests that customers will Favour products that are available widely at low costs?

Production concept - Consumers want products that are easily accessible and inexpensive.

Which orientation works best in a seller's market when demand is greater than supply?

True/False: Production orientation works best in a seller's market when demand is greater than supply. True.