Orientation is a management philosophy that focuses on ways to satisfy customers needs and wants

LESSON OBJECTIVE

Assessment Criteria AC 1.1
Explain the various elements of the marketing process

Below are questions pertaining to lesson 1. Please ensure to answer each question correctly.

1.

4. Select a company and conduct a mini marketing audit for that company.

Chevonese Stultz

9/6/2016 02:25:43 pm

I think marketing is the buying and selling of products and services

Tarene Douglas

9/10/2016 11:47:50 pm

1. In your own words explain what is 'marketing'
Answer: Marketing is basically getting a company's product or service out to customers by advertising, selling and delivering.

2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
Answer: Example; The Apple Company
They contentiously ensured that customers are being satisfied and getting value for their moneys worth. For example Iphone, Iphone constantly upgrading and offering consistently high value to please customers needs and achieving there goal to deliver long-term value to customer satisfaction.
3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.
Answer: The evolution of marketing concept is the philosophy of an organization in the dynamic realm of marketing. Marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit.

4. Select a company and conduct a mini marketing audit for that company.
Answer:
Your Name: Tarene Douglas
Job Title: Marketing Manager
Company Name: TD's Heaven and Earth Massaging Parlor
Address: Florish Town, Kingston 20
Telephone: 902-8765 / 902-3123
Email:
Website: www.themp.com
Social Media presence: Facebook, Twitter, Instagram, Whatsapp

Danielle Ricketts

9/10/2016 11:47:51 pm

1. In your own words explain what is “marketing”
answer: Marketing is basically a process in which goods and/or services move from concept to customers by promoting, planning, promotion and it is also based on customer satisfaction and customer needs.

2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
answer: Example : Samsung Galaxy Company
They always ensure to deliver long-term value to customer satisfaction and exceed customer expectation but at the same time offering consistency and high value.

3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.
Answers: Initially marketing was just about making a profit but now a lot of emphasis is also placed on relationship between different stakeholders. Relationship marketing is oriented more towards long term value to customers.

4. Select a company and conduct a mini marketing audit for that company.
Answers:
Your name: Danielle Ricketts
Job Title: Marketing Manager
Company: Dall & Balls
Address: 16c Lewis Legs Avenue, Kingston 409
Telephone: 1-876-894-3934
Email:
Website: www.dallballs.com
Social Media presence: Facebook

tebessa johnson

9/11/2016 09:06:10 am

Question #1 answer: Marketing process is a process by which earnings are created with the exchange of goods and services that forestall and meet consumers’ needs.

Question #2 answer: Relationship marketing is developed from direct response market campaigns which emphasizes customer retention and satisfaction rather than focusing on sales transactions and aimed to maintain and manage trust in long-term with large customers.

Question #3 answer: Marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit.

Question #4 answer: A marketing audit is a independent and periodic evaluation of a company’s marketing assets. The took in checking the competence of a marketing strategy, analyzing the objectives and policies of the company.

Christina Flanagan

9/11/2016 09:09:16 am

Question 1
Marketing is a process carried out within organizations in order to understand customer needs and fulfil them profitably.
This includes development of products, determining how they are packaged and presented, carrying out market research and understanding the needs of the consumer are all part of the marketing process.
Understanding the needs of your customers and how you can develop marketing campaigns in order to maximize the potential of your products is critical to the on-going success of any business.
Question 2
Frequent flier programs such as American Advantage (American Airlines) and One Pass (Copa Airlines) are examples of companies using relationship marketing in order to create customer loyalty and help maintain long term relationships with customers. I am personally a member of both these programs, whenever booking a flight I will try to ensure that I use one of these airlines in order to gain additional points that allow me to request free upgrades or even free flights when I have achieved certain levels within the program.
Question 3
As business objectives and technologies have evolved so has the marketing concept. Most business schools speak of five stages of evolution within the marketing concept, these being:
• Simple Trade era
• Product orientation era
• Sales orientation era
• Market orientation era
• Marketing Company era
Some teachers argues that there are two additional era’s that are important to note:
• Relationship Marketing era
• Social/Mobile Marketing era
I believe that this assessment is correct as based upon my personal experience I have responded to both Relationship and Social/Mobile Marketing era techniques.

Question 4
We carried out a three step evaluation of our new company ABC Coffee Shop, based in Kingston, Jamaica.
Step 1 – Review of Current Activities
Currently the ABC Coffee shop carries out a number of marketing activities in order to promote the store, maintain a positive image with customers and better understand their needs.
These include:
• Customer Feedback which are given to all customers to complete when they receive their check. Responses read and notes taken to change based on frequent comments.

• Sponsored bus stops close to our store locations, that are designed to attract passing customers, mainly tourists.

• Loyalty program offering free tea or coffee after a number of purchases.

• Monthly newsletter advising customers of menu updates and special promotions during the coming month. This is delivered via email to customers who registered for our loyalty program.

• Social media, facebook, twitter and Instagram accounts updated on a weekly basis with news about upcoming events, promotions and menu changes.

Overall these activities are designed to attract middle class customers who are working in a professional occupation such as doctors, engineers, lawyers, accountants and other business people as well as tourists and visitors to the area.
Step 2 – What do we like doing? What is successful?
We conducted a review of each of the items in order to determine if they are offering value for money:
• Customer Feedback – These are a time consuming exercise as it requires a person to work through all of the forms. Looking back over the three months’ responses we found that the forms had not generated any significant feedback that had resulted to major changes or improvements to the business.

• Sponsored Bus Stops – There is an ongoing monthly maintenance cost in order to ensure that the bus stops are kept clean and well maintained and presenting the correct image of the businesses. We do not have reliable feedback on the success of these bus stops generating additional business for the store.

• Loyalty program – Analysis of this program shows that customers who participate in the program visit the store to purchase tea and coffee at an average of three times a week. We believe this is far more frequent than customers who do not participate in the program. In addition, customers who are part of the program are more likely to make additional purchase or place orders for business meetings or social events.

• Social Media – Our social media sites receive over 1,000 hits every month. It is time consuming to read comments and feedback on each of the sites but we realized that we had implemented three changes to the business based upon this feedback over the previous three months.

Streamlining Marketing Activities
Based upon the review of the above activities we have decided to carry out the following changes:
• Stop using customer feedback forms – they are not generating any significant value.

• Sponsored bus stops will be removed – we do not have a method to determine their success and therefore justify the monthly maintenance fees.

• Loyalty Programs - put greater focus an

tebessa johnson

9/11/2016 10:52:00 am

Question #1 answer: Marketing process is a process by which earnings are created with the exchange of goods and services that forestall and meet consumers’ needs.

Question #2 answer: Relationship marketing is developed from direct response market campaigns which emphasizes customer retention and satisfaction rather than focusing on sales transactions and aimed to maintain and manage trust in long-term with large customers.

Question #3 answer: Marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit.

Question #4 answer: A marketing audit is a independent and periodic evaluation of a company’s marketing assets. The took in checking the competence of a marketing strategy, analyzing the objectives and policies of the company.

Rasheeda Larmond

9/11/2016 11:14:56 am

1. Marketing is the supplying, delivering, and advertising of goods and services.

2. "The process of creating maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders (kolter et al,2008)." Eg: sending birthday cards to customers.

3. The evolution of marketing started with the great industrial revolution. The different changes are reflected in different marketing concepts such as : the production concept, the selling concept, the marketing concept, the product concept and the societal marketing concept.

Pheonia Nelson

9/11/2016 11:20:38 am

In your own words
1. What is marketing? This is the act of selling, promotion and distribution goods of an organization to create an exchange to satisfy the consumer.

2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002).

3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015).

Pheonia Nelson

9/11/2016 11:23:09 am

In your own words
1. What is marketing? This is the act of selling, promotion and distribution goods of an organization to create an exchange to satisfy the consumer.

2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002).

3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015).

1.In your own words explain what is marketing?
Marketing is to offer goods and service for sale and too anticipate consumers needs.

2.The concept of marketing of changed and evolved overtime one such change is in relationship marketing use an example to explain what this mean.
Marketing is creating a very strong relationship with customers and stake holders, therefore the concepts of marketing has developed over time .A example of relationship marketing is sending clients birthday wishes and provide forum for clients to get answers to their questions, also offer reward planning which will make the customers want to stay with that particular company.

3.Using your knowledge of marketing concept throughly explain the evolution of marketing concept.
The evolution of marketing concept has being through a rapid revolution change in the later half of the 18th and the early half of the 19th centuries. These changes are reflected in the different marketing concepts there are (5)five main ones that the manager use to guide their marketing activities .The main ones are:
(¡)Selling concepts
(¡¡)Production concepts
(¡¡¡)Market concepts
(¡v)Product concepts
(v)Societal marketing concpt.

Tia Jones

9/11/2016 12:32:39 pm

Forum
UNIT 4 Learning Outcome one: Understand the concept and process of marketing
Marketing is a management process which involves the selling of goods or services.
Marketing has changed overtime due to the fact that organizations want new customers every day. The services a company offer may upgrade or discounts might be given. In the examples of relationship marketing, (Marketing-schools.org, n.d.) explains Direct Recruitment, “The direct mail marketing firm sends out handwritten birthday cards to clients and associates every year”. This means that the company is trying to let the customers feel appreciated. They’ll try to make improvements on their products, whatever way they can. So they might either send emails thanking them for their purchases or they might just call to welcome new customers.
The evolution of marketing has processed through 5 concepts: Sales, Production, Product, Societal and Marketing concept. When using the sales concept, companies try to increase their advertisement rate. When customers see/hear about a product seldom, they tend to buy or want that product constantly. The production concept is created to enable customers to purchase items that are able to be gotten and what they can afford. When a company focus on the needs and interest of the customers and not on their products they are using the societal concept. The product concepts is about bringing the best product or giving the best services to the market. While the marketing concepts thinks about how they can satisfy their customers before they produce a product.
Reference list
http://www.marketing-schools.org/types-of-marketing/relationship-marketing.html

Abigail Grant

9/11/2016 12:41:33 pm

1. What is marketing?
Marketing is the exchange of goods and services between a company and a customer to satisfy their need and wants.

2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
“Some examples of relationship marketing are sending birthday cards to clients…” (Reference.com, 2016). This will allow clients to feel that you care about them. Because sending them a birthday card shows that you remember this particular consumer and so they will have that interest in always wanting to come back. However this will also prevent the business from failing because these clients will go out and tell their friends and families about this. So they will always have new persons coming to this particular business place.

3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.
“The marketing concept is the philosophy that firms should analyse the needs of their customers and then make decisions to satisfy those needs, better than the competition”(Netmba.com, 2016). “Marketing philosophy has undergone a thorough and gradual change since the great Industrial Revolution that took place during the latter-half of the 18th and first-half of the 19th centuries” (YourArticleLibrary.com: The Next Generation Library, 2015). Evolution basically means the development of something. The managers of the marketing companies use this change since the great Industrial Revolution has a guide to improve on their marketing activities. They will use concepts such as the selling concepts, the marketing concepts and the production concepts to help in the development of their activities. The development of their activities will help them to improve and to be better than the competition.

Santana Jones

9/11/2016 12:43:40 pm

1. Marketing is a management process of getting goods and services from just a concept to customers by promotion and advertising.

2. Marketing and marketing concepts has changed overtime from just concentrating on production and sales to a more long term and loyal relationships thus comes about Relationship Marketing. Organization now try to build relationships with there customers by keeping them happy which intern proved beneficial to the organization because these customers refer others to the product or service. Relationship Marketing can be through the way of newsletters,emails and offering rewards to there customers and also providing a fourm for customers to get answers about a particular product are even to share there concerns.

CHEVANEE DIXON

9/11/2016 01:07:09 pm

1. Marketing is the communication between the company and consumer to increase the company value.
2. Relationship marketing is an on-going or long term relationship with a consumer. Example, “when a number of customer's requests a particular change is policy, product or procedure, and a company listens and responds. That business shows it is interested in its clients and their welfare”. (reference.com, 2016)
3. Marketing concept is a philosophy created to satisfy customers by producing what the customer needs and wants in order for the customers to feel appreciated, create new ideas for the company to stay relevant and to make profit.Therefore, Evolution of marketing concept is “This marketing philosophy has undergone a thorough and gradual change since the great Industrial Revolution that took place during the latter-half of the 18th and first-half of the 19th centuries. The gradual change can be trace under four periods and captions namely: production orientation period, sales-orientation period, customer orientation period and social orientation period”. (YourArticleLibrary.com: The Next Generation Library, 2015).
For example, having promotions to keep and attract new customers to the company.

1. marketing as being defined as a management process, the exchange of goods and services, which excutes the conception of planning and creates valve for customers and clients.

2. The concept of marketing has changed overtime and different concepts have been put into place, One reason is Relationship marketing:This process helps to create, maintain, and enhancing strong , valve-laden relationship with customers and stakeholders, Eg1. Sending a birthday cards to clients, this means your building a relationship bond with your clients.

3. Marketing concept is defined as management Philosophy, a way of thinking, that guide a company marketing and selling efforts.

Since the great Industrial revolution are reflected in different marketing concepts, the sub-section below discuss the different concepts of marketing:

1a. The Production Concept: The philosophy that consumers will favor products that are available and highly affordable and that management there should focus more on product improvement and distribution.

1b. The Product Concept: The idea that consumers will favor products offer the most quality , and innovative features, the organization should therefore devote its energy to make continuous product improvements.

1c. The selling Product: The idea that consumers will not buy enough of the organization's product unless organization undertakes a large scale selling and promotion effort.

1d. The Market Concept :The philosophy that holds that achieving organizational goals depends on determine the needs and wants of the largest markets and delivering the desired satisfactions that is effectively and efficiently than competitors.

1e. Societal Marketing:This concept is similar to the Market concept, The idea that the organization should determine wants, needs and interests of large markets and delivered the desore d satisfactions more effectively and efficiently than competitors in a way that enhances or maintains consumers and society's well-being.

Christina Carter

9/11/2016 02:18:57 pm

1. Marketing is the operation of arranging as well as executing plans, pricing and the distribution of goods and services to please organizations as well as individual wants and needs.

2. As is relates to relationship marketing, an example is the frequent flyer program offered by American airline to sustain customer loyalty which offer discounts, free flights and upgrades (Marketing-schools.org, n.d.)

3. The history of marketing started with the Trade Era. Scarce handmade goods were distributed by exploring unfamiliar areas. In the Production Orientation Era which enters the industrial age, manufacturing was the main focus as goods were scarce, hence a foundation was created on the remark ‘’supply creates its own demand’’. After the Industrial Revolution, the Sales orientation era saw the production exceeding demand and advertisement, sales and branding became relevant as there was more competition for customers. Regarding the marketing orientation era, marketing strategies changed in the second half of the 21st century and beyond, due to the oversupply of goods. New steps were taken to find out what the consumer wants and to find creative ways to supply such goods, via market research, branding and pricing. In the Relationship marketing era, companies then focused on developing the relationship with customers so that they could build customer loyalty. The Social/Marketing Era focuses on real-time connection, e.g. via social media or customer care services also social interaction (Moré, 2012)

4. Mini Marketing Audit of LASCO Manufacturing
Mission Statement: Our mission is to provide quality products and services to our customers, ensure profitability and promote employee development (Lascojamaica.com, n.d.).
Vision: To become a global corporate leader, through innovation and entrepreneurship. Driven by a passion for excellence and compassion for our fellow man, we will make LASCO a world name, synonymous with integrity, value and service (Lascojamaica.com, n.d.).

According to the Founder, Chairman and CEO, Honorable Lascelles Chin ‘’ Since its inception, the LASCO brand has been synonymous with affordability and value for the consumer. Slogans such as ‘’LASCO Makes Living Affordable’’, ‘’Nutrition Never Tasted so Good’’ and ‘’ Positive on Quality’’ reflect LASCO’s commitment to its consumers. It is this commitment which has earned us the respect and admiration of the public at large making us a household name across Jamaica’’. The Honorable Lascelles Chin also stated ‘’LASCO Manufacturing Limited has pioneered a wide range of products, including its popular soy protein beverages. These drinks deliver to the consumer a highly nutritious product at a reasonable price. The company currently operates two divisions, manufacturing and export. It has also developed a close partnership with LASCO Distributors Limited, an affiliated LASCO company in Jamaica, as well as with selected distributors in the Caribbean, Central and South America, Canada, the USA, the UK and the Middle East.’’. This shows Lascos growth and development as well as the big impact that Lasco has not only on the country but worldwide. (Lascojamaica.com, n.d.).
Lasco Manufacturing’s main Competitors in the food drink and powder milk industry are; Grace Kennedy, Nestle and Seprod. Lascos strengths are; It dominates the powdered milk market, is well recognized locally and is mostly distributed orally. Weaknesses are; products have a stigma of being low end , its alliance between chairman and managing director and other weaknesses. The company overview states ‘’Lasco currently has the third most attractive net profit margin of all the manufacturing and distribution companies identified on the JSE, which include those listed on the junior and main market. Although the company primarily markets low priced products, they are still able to generate strong margins compared to its peers.’’ which shows that Lasco is one of the leading companies in the market.(Ahjahorie, 2011)

Shanique Smith

9/11/2016 03:08:35 pm

1. Marketing is a management process where there are exchange of goods and services to meet the needs of customers in order to generate profit for any organization.

2. Relationship marketing is means of customer loyal to the branding creating a long existing relationship (SearchCRM, 2016). An example of this is the brand LASCO, they have developed various products that have captured what customers are looking for and are interested in. Generating word of mouth to others, products are long term and customers continue to be loyal to the brand.

3. Marketing has evolved through various concepts such as production concepts, products concepts, selling concepts, marketing concepts and societal marketing concepts. Marketing concept allows for organizations to determine the what their target audience wants and needs are, then finding the right ways to accomplish satisfaction to their customers. To accomplish this task they must also ensure to be better than their competition.

References
SearchCRM. (2016). What is relationship marketing? - Definition from WhatIs.com. [online] Available at: http://searchcrm.techtarget.com/definition/relationship-marketing [Accessed 11 Sep. 2016].

Santana Jones

9/11/2016 03:12:19 pm

3. Marketing concept is the philosophy that organization should anticipate the needs of there customers and satisfy them better than there competitors. There are five (5) different conceptstyles of marketing since the beginning of time:

The Product concept
The Production concept
The selling concept
The Marketing concept
The Societal marketing concept

The product concept is the notion that customers will prefer products of better quality and performance as as to the opposite. In this concept customers are not worried about the cost of the product or service as long as they are getting value for there money. In the production Era organization focus primarilyon production, manufacturing and efficiency. This concept states that customers will always choose products and service that are widely available and are of a lower cost. Customers will not buy enough of a product or service if they are not influence to do. That is what the selling concept propose. Customers need to feel the need for the product and service for them to transformed that feeling into actual buying. The success of any organization is through successful marketing. This is done by companies identifing there target market, what are there needs and wants and how they can diliver. In the marketing concept they relie on market research to identify needs of the customers and potential customers. The Societal marketing concept is qwhere an organization believes in giving back to the society by providing better products that is more beneficial to the welfare of the society. Many organizations wondered if this philosophy is appropriate for this Era of environmental deterioration and resources shortage. Many look past this concept because of the conflict with customers wants and interests and therefore have been criticized for satisfying customers wants at the expense of the society.

References

EVOLUTION OF MARKETING CONCEPT (WITH DIAGRAM)
In-text: (YourArticleLibrary.com: The Next Generation Library, 2015)
Your Bibliography: YourArticleLibrary.com: The Next Generation Library. (2015). Evolution of Marketing Concept (With Diagram). [online] Available at: http://www.yourarticlelibrary.com/marketing/evolution-of-marketing-concept-with-diagram/48793/ [Accessed 11 Sep. 2016].

Website
MARKETING CONCEPT - MARKETING TEACHER
In-text: (Marketing Teacher, 2014)
Your Bibliography: Marketing Teacher. (2014). Marketing Concept - Marketing Teacher. [online] Available at: http://www.marketingteacher.com/marketing-concept-2/ [Accessed 11 Sep. 2016].

Website
WHAT IS RELATIONSHIP MARKETING? - DEFINITION FROM WHATIS.COM
In-text: (SearchCRM, 2016)
Your Bibliography: SearchCRM. (2016). What is relationship marketing? - Definition from WhatIs.com. [online] Available at: http://searchcrm.techtarget.com/definition/relationship-marketing [Accessed 11 Sep. 2016].

Jusilor Wright

9/11/2016 03:23:24 pm

I have completed the forum assessment however, I am not clear as to how the work that has been done is to be submitted. Is it to be done online or in person. If online I am not seeing an area that can facilitate an upload. If you could help me in his regard I would be most grateful.

Vanassa Williams

9/11/2016 03:50:51 pm

1.What is marketing?
The Chartered Institute of Marketing defines marketing as: “The management process which identifies, anticipates and supplies customer requirements efficiently and profitably (Media3.bournemouth.ac.uk,n.d.).
In this era my opinion of marketing is promoting goods and services that appeals to consumer needs and wants through advertising with different medium such as radio and television to make a profit.
2 The concept of marketing have changed &evolved overtime one such change is in relationship marketing use an example to explain what it means.
Relationship marketing is oriented toward long term to deliver long term value to customers (Kotler et al, 2008) . An example is a shoemaker will provide quality shoes to satisfy his customer needs and in return they will continue buying from him so in that case a relationship will formed between the shoemaker and his customers. This relationship will be formed because of the quality of his products and the assurity that they will get value for their money.
3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.
The marketing concept focuses on customer needs, coordinates all marketing activities affecting customer and makes profit by creating long term customer relationships based on customer value and satisfaction (kotler et al; 2008). It has later evolved by satisfying customers needs and wants . It also evolved by producing goods& services of the best quality. By doing doing a lot of promotions and undertaking large scale selling. Marketing concept also evolved by taking interest in target markets by providing the desired goods.
Marketing concept has evolved where firms are now analyzing the needs of their customers more effectively and they are also making better decision to satisfy these needs more effectively than the competition.

1. Marketing is the way in which a company or individual advertise a product so that it can be sold.
2. Marketing-schools.org state that conducting polls and surveys to solicit feedback from customers help gain a strong term relationship due to relationship marketing method.
3.Marketing concepts are evolving and (morethanbranding.com/2012/04/30) helped to led me to understand that each concept change overtime and improve due to technology and customers. www.UKessays.com had an article published 23 of march 2015, stating that the evolution of marketing concepts has mainly three periods which help in the making of there product and making it easier for customers to choose their product.

mikeedah O'Reilly

9/11/2016 04:11:09 pm

1. Marketing is the concept of which goods and services are being used by customers on a day to day basis In order to satisfy their needs and wants.

2. Marketing concept is a philosophy that businesses use to satisfy the need and want for consumers better than other competitors do for example production concept `` this concept is the eldest of the concept in the business,it holds that consumers will perfer production that are widely available and inexpensive "(Kotler, 2000).

3. Evolution of marketing.... as the UK essays.com defines ``change is the only thing that will never change in this world. Same thing goes to the marketing world where the change and the evolution of marketing concept have revolutionized and the way organizations and customers interact with each other. What created the change were the development of technology and the increase usage of Internet which allows the organization's to use it as an ultimate leverage tool. As how humans evolved from staying in a cave to building high rise building to live, marketing concepts evolved in a same manner that improves the lives of organizations and also the consumers"(UK essays.com, Nov 2013)

Lenice Brissett

9/11/2016 04:33:54 pm

Marketing:
1) Marketing can be explained as a process in which goods and services are put on show to customers to gain appeal, thus leading to a higher profit.
2) Relationship Marketing: One such example of 'Relationship Marketing' is one that a certain bank provides. Some agents are able to come to you and collect documents for the process to go quickly, if you are unable to make it in to the institution itself to submit. They also provide personal assistant in attaining some documentation for example if you are purchasing a car through the bank, the agent is able to help. They also keep regular checks on you even after the transaction is over.
3) The evolution of marketing: Under this comes four (4) philosophies. The first is the production concept. This concept primarily focuses on improving production and distribution efficiently so that they are more available and highly affordable. The next concept is the product concept. This has to deal with perpetual product development so that the consumers will develop a liking to the product. Then comes the selling concept, which entails, the idea that more will be sold to the consumer if the organisation assumes a bigger scale of selling and promoting effort s. It is an inside-out perspective. The last one is the marketing concept, which on the other hand is a outside-in perspective. This is basically attending to the need and wants of the target markets better than their competitors.

Deanakay Sherwood- Hall

9/11/2016 05:10:05 pm

1. Marketing is the exchange of goods or services in order to meet the consumer needs.

2. Relationship Marketing evolved into today's society with many companies. Companies look towards long term goal and value customers, they also deliver long term goal and long term value to costumer based on long term satisfaction (Quarrie, 2016). Relationship marketing however is having a long-term relationship with customers. Customer Loyalty begins with relationship market. Example: As American airline grows over a period of time this airline will looks for different ways to enable the exchange process thus "The airline maintains a comprehensive frequent flyer program that rewards customer loyalty with the promise of free flights, upgrades, and discounts (Marketing-schools.org, 2016)"

3. According to (Quarrie, 2016) Evolution of Marketing Concept has gone through some changes "since the great Industrial Revolution that took place during the latter-half of the 18th and first-half of the 19th centuries" There are five philosophies that companies should use when marketing their activities are:
"The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept and The Societal Marketing Concept". From my perspective Evolution marketing Concept helps marketing managers to realize the behavior, changes and desire of a customer over time. Marketing managers must operate their business with the changing needs of the Evolution Market. Example: A customer is a frequent shopper of a local mini-mart in their community, each time this customer went to purchase a hair brush there is none the manager now take into consideration that they need to facilitate the customer needs.

1. Marketing is a management process through which services move from concept to the customer, by promoting service, with the aim of increasing the value of the company,or yo raise the profile of the company and its products in the public mind.

2. Relationship marketing is sending birthday cards to clients on their birthday in order to maintain and strengthen the relationship with existing Clients as it does to the necessary search for new customers.

3. The evolution of marketing concept deals with the functions of distribution of goods and commodities.The flow of goods from producer to the consumer is product-oriented, aiming to maximize the profits through maximizing the sales

Britany Ebanks

9/11/2016 05:39:47 pm

1. Marketing is when companies make values for customers and build strong relationships with the them to gain their value. To grow customer based by delivering satisfaction.
2. This derives from customer Relation Management which is the most important concept of modern marketing. This defines the relationship between a marketer and its customers, with the aim of building customer intimacy intimacy and also customer loyalty by carefully studying and managing customer detailed information. It's aim is to acquire,keep and grow customer relationships. An example of such is Social Media. Social Media can be used to attain and retain customers in modern time compared to time before. With the click of a button now, customers can acquire what the need through social media. Facebook is used not only to connect people to people but also people to marketers.
3. Marketing knowledge has encountered a full change since the great Revolution that took place during the latter - off of the 18th and first-half of the 19th centuries. (The next generation library,2015)
The main ones are:
The Production Orientation Philosophy if the product is good and the price is reasonable,there is no need for special marketing efforts.
The Sales Orientation Philosophy The management’s main task is to convince buyers to buy the products through high pressure if necessary.
The Consumer Orientation Philosophy The firm should produce products that are desired by consumers.
The Societal Marketing Concept the firm is to produce only products that are wanted by consumers.

kadian smith

9/11/2016 05:40:18 pm

question1
in your own words explain what is marketing?
from my own understanding marketing is everything a person or company does to win new customers and encourage or motivate them to use their product or services on a regular basic.

question2
the concept of marketing has changed and evolved overtime. one such change is in relationship marketing. use an example to explain what this means.
an example of this is right here in Jamaica is the 'MAGNA REWARDS'. it where customers are given a magna card which is accepted by many locations. whenever you use your magna cards while shopping or paying your bills at any paymaster location, you accumulate point. which then comes back to you in the form of a cheque with cash value based on your purchases or the amount of bills you pay over period of time ( usually 6 months). you can use the cheque to purchases goods or pay your bills. this goes beyond getting new customers or individual sales; but creates customers retention and an emotional connections to the brand. magna as persons reap long term benefits as well as feel the company is rewarding them for their business. there is thus a relationship between customers and company.

question3
using your knowledge of marketing concept, thoroughly explain the evolution of marketing concept.
the marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

information base on www.netba.com and searchcrm.techtareget.com

1.Marketing is a management process through which goods and services moves from a company to a consumer to gain a profit (business dictionary.com).

2.An example to explain what relationship marketing is:Most companies normally send birthday cards to clients to create a relationship between them and also forums to consumers to find answers to their questions and better informed (refrence.com)

3.strategies were designed to build profitable relationships which target consumers.The concepts which companies use to carry out marketing strategies are:the production,product,selling,marketing and societal marketing concepts.

-The production concept:this is a philosophy that states consumer chooses to buy goods and services that are expensive and widely available.(business dictionary.com).

-Product concept:this is a philosophy that states consumer prefers products that offers the most quality and innovative features.(Hitesh Bhasin, June 29, 2016).

-Selling concepts:this concept states that consumer will not purchase enough of the companies product unless they are persuaded by the company.(business dictionary.com).

-Marketing concept:this focuses on needs and wants and satisfaction of consumers.(business dictionary.com).

-Societal marketing concept:this focuses on needs and wants of consumers and it provides value to consumers while benefiting society(business dictionary.com).

Shaniece Bedward

9/11/2016 05:50:12 pm

Marketing is the process through which goods and services are produced and are moved from producer to consumer/s. Marketing concepts have evolved through the maximum use of automated technology that are often used to distribute as well as manufacture products, the internet assists in marketing products online, etc. According to website http://www.marketing-schools.org/types-of-marketing/relation-marketing.html an example includes Dell computers which created a special online store for high volume corporate customers.This provides a higher level of service which leads to an increase in their customer loyalty. The evolution of the marketing concept believes that the needs and wants of target markets are achieved due to the organizational goals set by a company.

evennecia thompson

9/11/2016 05:58:19 pm

1. - the action or business of promoting and selling products or services, including market research and advertising. the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought
2. The great Industrial Revolution
3. Gradually change since the great Industrial Revolution, that took place during the latter-half of the 18th and first-half of the 19th centuries there have been many changes to the marketing concept. Production is the starting point, the product acceptability occurs after the product is produced. These changes involves Sales Orientation Philosophy, Customer Orientation Philosophy and Social Orientation Philosophy.
4.Thoroughly reviewing issues such as: customers and the company's target audience; competitors; the market place in general and internal situation; you will be more informed about the success (or otherwise) of previous marketing activities. This information is invaluable in helping to develop a successful marketing strategy. Base on the analysis that was done, they aim to be the most efficient and reliable supplier and distributor, of quality goods and services, to a wide market, with focus on the high-end customers. We aim to ensure that only high standards of product delivery are met and to be able to always maintain competitive price, providing good customer service, been consistent suppliers of standardized products and to be able to adapt changes in environment .

Audine Whyte

9/11/2016 06:31:29 pm

1. Marketing is the managing of a profitable customer relationship by creating excellent value for customers and building strong relationship in order to capture value from customers in return. The two main goals of marketing are to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. E.g. “Digicel the bigger better network”

2. Marketing use to be about making profit but overtime this has changed. The factors and sources outside marketing that affects marketing management have motivated them to build and maintain a successful marketing relationship which target customers. E.g. You-tube; you-tube is used as a means of promotion, to connect inform and inspire. It gives the costumer a clear view has to what the company product is about. In return, the company gets to see the costumers’ reviews and how they can improve the quality of their product.

3. From my understanding; evolution marketing concept means that the company’s work to understand consumers as well as to create costumer values and build strong customer relationship.
The five marketing philosophies help to determine the management of marketing companies approach and conduct in business in order to achieve their organizational goals. The five concepts by which companies are guided in their marketing efforts are the production concept, product concept, selling concept, marketing concept and societal concepts. Each of these concepts plays a major role in the marketing industry.

Atoinya wilson

9/11/2016 07:23:01 pm

1) marketing is the process of managing and supplying the customers needs or wants with a product or service .

2) Relationship marketing is the relationship between customers and to continue to satisfy customers that is still apart a the company . For example , when valid customer that always shop with in the company has a birthday wishea via text this is done by most company such as Fantana Phamarcy. Another example is offering reward plans to customer on holidays this done by Digicel.

3) They are different marketing concept these are the production concept Is based on the mass production of the product .

The selling concept this about the customer demands this where the product is at a challenge to sell because more than one company has selling more than one thing.

The marketing concept .this is the process on how well u can produce a product that will attract the customers

Production concept the amount of product that is being produced

Social concept This all about the promotion process this is a strategy that is use to attract customers to buy the product.

Phoenia Nelson

9/11/2016 08:08:24 pm

1. What is marketing? This is the act of selling, promotion and distribution goods of an organization to create an exchange to satisfy the consumer.

2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002).

Give them gifts: if the customer apply at a bank and each they make a deposit they will receive a gift for the first time and if they recommend a friend to the company and that friend does the same they can also receive as well and also you for recommending that friend.

3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015).

Romario Fearon

9/11/2016 08:24:03 pm

1. Marketing is the process through which an organization prepares to meet the requirements of he customers in order to satisfy thier needs and wants (Dransfield R, 2014: 62)

2. An example of relationship marketing would be sending a gift card to their customers for their birthday or even seding them a text message for th chrismas holidays, wishing them a merry christmas.

3. The evolution of the marketing concepts, is that it looks to satisfy the needs and wants of its valueable customers. Its also to win competitions, as many companies have realised that in order for their business to continue operate, they are going to management strategies https://www.ukessays.com/essays/marketing/evolution-of-the-marketing-concept-marketing-essay.php

Shantel Richards

9/11/2016 08:26:55 pm

1 Marketing -to my understanding marketing is the management process for identifying, anticipating and satisfying customer requirements profitably(UK based Chartered Institute of Marketing ). as it is the activity, where businesses create product ad or services, communicate with society at large and deliver value for the consumers money. Marketing helps you to understand your product market to know exactly what your target market (consumers) desire of that particular product that you can efficiency supply it profitably.

2 The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
Relationship marketing is about creating long-term relationships with customers. Rather than trying to convince a one-time sale or offer, but building a relationship with their market and ensuring that they provide exemplary products and or services. This fosters growth for the business as it play an informative role . It involves a company refining the way they do business in order to maximize profit sustainable, by acknowledging the value of that relationship of that of customer. With the constant change of technology it affects marketing strategies which gives current and prospective costumers details of the product or services at finger tips by accessing these information on there phone, tablet and laptop. With relationship marketing it allows the business to keep up appearances on social media where business are most advertised eg. face book, instagram and twitter are just some of the intangible mediums In contrast, a decade ago business were highly dependent on tangible advertising example newspapers and flyers this was a one way communication but now things and times change where technology is constantly evolving forcing businesses and consumers to adapt to this change. The current era creates and maintain a relationship between consumers and the company as consumers can give there imput about a product and company can inform about availability, pricing and bonuses/give-a-ways.
3 Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept
With the constant change of the concept of marketing that allow business to get into the customers hands faster than before, this forces business to be creative and innovative by updating and coming up with better ideas of how to reach their target market and maintain the marketing relationship by keeping up their appearances. This modern era of social media allows your packaging to look much more consumer and environmental friendly , people now a day purchase product or services depending on the impact it has on the environment. Additionally the current marketing concept aid a business to realize realistic business objectives by acknowledging their target market needs and overcoming their competitors efficiently in the market place.

Tahirah Steele

9/11/2016 08:43:21 pm

1 .In your own words explain what is “marketing”
ANS: Marketing can be define as a management process about the exchange of goods and services to anticipate and meet the custmers needs.

2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
ANS: Marketing was mainly just about to make a profit but now alot of emphasis is also place on relationship between the deifferent stakeholders. The goal now is to deliver long term value to customers.
3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.
ANS: The marketing philosophy has undergone thorough and gradual change since the great industrial revolution that happened in the latter half of the 18th centuries .Marketing has taken the modern shape after going through various stages . The way people do business and the way they sell and purchase are changed in today's world that we are living in.

REFERENCE
NOTES FROM TEACHER

Marketing is the process, by which we use various mediums of advertising, planning and distribution of good and services to satisfy customer’s wants and need and to make a profit.
According to Baron Conway and Warnaby (2010) Relationship Marketing is defined as retaining customers using defensive strategies. With this being said examples of Relationship Marketing take for example Kentucky Fried Chicken. They know that they offer quality fried chicken for your money as a result customers are loyal and happy and they have high customer retention as they are consistent with the quality given for the money received.

The evolution of Marketing Concepts has three stages the first stage is the Marketing concept which focuses on customer wants. The second stage is the humanistic marketing concept this has to do with focusing on customer want and what they are there interested .and the third is the societal concept which means that focus is placed on customer’s wants and interest with little concern about the society. Wilcox Mohan (2007)

Company to be Audit- Chancellor Insurance Agency
Chancellor Insurance Agency is a multiline insurance company that provides insurance services for customers in the general Insurance and individual line. The company was founded by Donovan Brown in 2005 and has over (10) Branches Island wide. Chancellor Target’s customers ranging from teenage to businessmen to every day user.
Mission Statement
The one stop shop all your insurance needs under one umbrella
Chancellor Insurance agency had been the leading insurance agent for the past 8 years and has increased their profit margin from 200 million in 2006 to 350 million in 2014. They have managed to achieve this margin by implementing sales and marketing strategies which as assisted all employees to meet their individual targets and as a result this has made the company very successfully exceeding expectations. Chancellor has been competing with other brokers such as Orion, Marathon, Genesis and Caribbean Insurance Brokers (CAB) but never was they able to succeed. Chancellor has not only been an Insurance provider but the friendly and courteous staff has managed to build a successful customer relationship that enables them to retain their customers and attracts new ones. Promotional mix elements include advertisements, personal selling, sales promotions, direct marketing; publicity.etc Chancellor uses all of these to achieve its goal. Over the years Chancellor has faced many setbacks from competitor’s employees but they have managed to recover. The lost their brokerage trophy in 2015 to Marathon Insurance Brokers due to poor performance not meeting target. My recommendation for Chancellor for the year 2016 is to focus on different marketing strategies due to its very diverse line of products offered and they should also focus on advertising and campaigns to promote the brand. (Chancellorinsja.com)

1)marketing is a managing profitable customer relationship, it anticipates and meet customer needs.

2)sending birthday cards to clients

3)A philosophy that Achieving organizational goals depends on knowing the needs and wants of the target Market and delivering the desired satisfactory better than competitors do.
Marketing concept
Selling concept
Product concept
Production concept
Societal concept

1.marketing is promoting goods or services,advertising your products so people can buy.
2. Relationship marketing, one example of relationship marketing is Direct Recruitment The direct mail marketing sends out birthday cards to clients every year for their birthday this helps clients to feel like the company cares about them more than a customer.
3.the evolution of marketing concept is the philosophy that companies should find out the needs of customers and satisfy the customers needs as best as possible.

Merona Stewart

9/11/2016 09:15:27 pm

1.Marketing is a business activity of offering and advancing goods and services in the point of addressing customers need and wants.

2.An example by which the concepts of marketing has evolved through relationship marketing is the Peppers and Rogers group that lounged “The one-to-one future: Building relationships one customer at a time” program in 1993. This helped in a tremendous way, by creating long term friendships with customers resulted in life long loyalty to the company and free word-of-mouth promotion. Thus helping the organization obtain more services and profits.
http://dstevenwhite.com/2010/06/18/the-evolution-of-marketing/

3..The evolution of marketing concepts:

The Production Concept. "This idea is the most seasoned of the ideas in business. It holds that customers will incline toward items that are generally accessible and reasonable".

The Product Concept. "This introduction holds that buyers will support those items that offer the most quality, execution, or imaginative elements. Directors concentrating on this idea focus on making better items and enhancing them after some time".

The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.

The Societal Marketing Concept- "this idea holds that the association's assignment is to decide the requirements, needs, and wants of target markets and to deliver the desired fulfillments more adequately and effectively than competitors. Moreover, it holds that this all must be done in a way that preserves or upgrades the consumer's and the general public's prosperity".

"The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage".
http://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html
Source: Kotler, Philip. (2000) Marketing Management. Upper Saddle River, New Jersey: Prentice Hall.

Renae Brown

9/11/2016 09:21:13 pm

1. Marketing is responsible for introducing a particular brand of goods, products or services a company as to offer to the public. The marketing department ulterior motives are to identify, anticipate & satisfy the customer's needs and wants profitably.

2. The marketing concept starts with a well defined market, which focuses on the customer's need, it integrates all the marketing activities that affects the customers.
Eg: Tru-Juice & Juiceful are both companies located in Bog Walk St Catherine, these companies produces the same goods & they cater to the public. But Tru-Juice mostly advertise to the general public.
When Tru-Juice does advertisement they seek to grab your attention, " In every freshly squeezed bottle of Tru-Juice there's no sugar added, no artificial flavors or no added preservatives". Which in general promotes healthy living. In every box of Juiceful they're artificial flavors. As a result persons tend to stick with the healthier brand.

3. As it relates to Tru-Juice the company does Mass production, it provides quality goods & services, on time deliveries to other entities & customer's satisfaction. The company also market their goods via Social media, Bill boards, sponsorships, hosting events as to whether they're introducing or promoting a new product. They also give back to the community.

4. The marketing audit is a fundamental part of the marketing planning process of Grace Kennedy, it conflicts this process not only at the beginning of the auditing process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on the marketing planning, as well as a review of the plan itself. Grace Kennedy is one of the Caribbean's largest & most self-motivated companies. At Grace Kennedy the internal marketing environment deals with the resources that are at hand. Labour which is a social class comprises of manual labour. Finance this is the commercial activity of providing funds & capital to fund the operation of the company, equipments are instrumentality needed for undertaking or to perform a service in order for Grace Kennedy to be more effective and efficient.
Materials are tangible substances that makeup a physical object, without this tangible substance the production operation cannot start. Grace Kennedy employs an internal marketing team, it starts the process by reviewing their company past marketing performance to determine where the company succeed and where it failed. The question they ask themselves whether they are renewing are making another marketing team, Did we meet past goals and targets? Grace Kennedy assess their team members by the type of experience & what core skills they possess. They assess their team structure as to how the marketing team is currently organized, does this setup enables project success.

1.Marketing is the buying and selling of goods, it anticipate and meet consumer needs offering quality products and good service.
2.Relationship Marketing is focusing on loyal customers which are supportive and are buying your products within long period of time, is being able to supply there needs and wants creating a good communication with your customers furthering business plans.
3.Marketing evolution is the beginning and the insight an how marketing has progress over the past decay increasing in trading, production, sales, marketing company. Marketing was once a simple trade era from the beginning of time everything was made by hands after development of time market industry production have increase and business are more efficient market as yet take a modern approach in production, sales, services and costumer relationship making it easier for customers and other businesses.

Joley Campbell

9/11/2016 09:36:22 pm

1. marketing is the management process through which goods and services move from concept to the customer.

2.A common example of customer appreciation is the frequent flier reward plans some airlines use to keep their customers returning. Listening to the consumer is key in relationship marketing.

3. The evolution of marketing concept is a thorough and gradual change that happened in the 18th century and the first half of the 19th century, these changes are reflected in the different marketing concepts for marketing managers to guide their marketing activities. The main ones are:
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept
The Societal Marketing Concept

Reference

https://www.reference.com/business-finance/examples-relationship-marketing-d5f52f26171a1fcc

http://www.businessdictionary.com/definition/marketing.html

Bernadine Swaby

9/11/2016 09:48:55 pm

1. Marketing is the ethical way of promoting goods and services to satisfy customers' needs and wants.

2. Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
SearchCRM 'What is relationship marketing?' Whatis.com(2016)
http://searchcrm.techtarget.com/definition/relationship-marketing

Example: Sending birthday cards to clients offering reward plans to customers and creating web pages and forums to answer their questions to become better informed so that you can make changes based on customers' request. And this will help create a bond between the buyers and sellers which will cause less conflict in the relationship.

3. The evolution of marketing concept evolved from the earlier orientation namely: the production concept, the product concept, the selling concept, the marketing concept and the societal concept. The marketing concept is to bring attention to marketing managers on serving broad class of customers' needs rather than on the firms current product (production concept) or devising methods to attract customers to current product (selling concept). The societal marketing concept has emerged to enlightened marketing that company should make good marketing decisions by considering consumers' wants, the company requirements, consumer long-run interest and society's long-run interest.
Pros Prashant Kumar Gupta, Evolution of Marketing, Published (20013)

Takiis Mills

9/11/2016 10:05:04 pm

LEARNING OUTCOME ONE: Understand The Concept and Process of Marketing. 9/6/2016

Explain the various elements of the marketing process

1. In your own words explain what is “marketing”

Marketing is the promoting and selling of products or services to meet consumer’s needs or wants with the aim to make a profit examples are advertising and market research.

2. The concept of marketing has changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.

Relationship marketing is a piece of client relationship administration (CRM) that attentions on client devotion and long heave client rendezvous instead of shorter-term objectives like client procurement and individual deals. In this example will show relationship marketing how Shop.org as progressed in innovation and how pace is divisibility annually, Arthur Kurzweil made mention about these progressions for example PC stockpiling and rapidity has changed exponentially and what this suggests for the likelihood for electronic reasoning. (Rabinowitz, 2011)

3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.

The evolution of marketing concept is about evolving annually, monthly, weekly or daily. These concepts deal with accessibility, quality, selling, advertising, needs and wants and competitors etc. Production concept, Product concept, Selling concept- deals with, Marketing concept and Societal marketing concept (Bhasin, 2016)

4. Select a company and conduct a mini marketing audit for that company.

Bibliography
Bhasin, H., 2016. marketing 91. [Online]
Available at: http://www.marketing91.com/concepts-of-marketing/
[Accessed 11 09 2016].
Dictionaries, O., 2016. what is marketing - Bing. [Online]
Available at: q=what+is+marketing&form=PRDLC1&src=IE11TR&pc=DCTE
[Accessed 11 09 2016].
Rabinowitz, I., 2011. Socia Media explorer. [Online]
Available at: https://www.socialmediaexplorer.com/content-sections/news-and-noise/how-marketing-has-changed/
[Accessed 11 09 2016].

Rajae Bedasse

9/12/2016 12:11:06 am

1. Marketing is a management concept design the best benefit the organization and its customers with goods or services through promotions, prices, products and places.

2. Relationship marketing is changing customers from short-term to long-term customers. Instead of just simply making a profit, building relationships with customer by personalizing each interaction such as addressing customer by name, remembering birthdays or simply satisfying the needs to ensure the customer becomes a loyal the one. (techtarget.com, 2014)

3. In the 1940s, around 19th centuries, marketing concepts evolved from products being sold because it was needed and the price is right. Philosophies such as "production concept" and "product concept" started to be considered. Offering customers effective and efficient products and/ or services has become top priority. Concepts such as product, selling, marketing and societal marketing are all now essential. (Your article library, 2016).

4. Marketing Audit/SWOT analysis
(KFC)

Strengths : Unique taste,variety of choices, multiple locations.

Weaknesses : highly competitive, poor customer service, high cost for average value.

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