What would your ideal work day look like? How would you describe your current job? Is it “another day another dollar”? Maybe “thank goodness it’s Friday?” Or, is it more “I love what I do!” Show
If it’s one of the first two, you’re not alone. Stress and burnout are super popular topics in wellbeing literature, especially as the pace of competition creates new challenges for us at work. Meetings, commutes, emails, and so forth arguably take their toll and can leave us wondering whether we’re paid enough to warrant it all. Living to work isn’t ideal, but working just to live is not an attractive concept, either. So, the idea that we can find and create more meaning and happiness through our work is an appealing one. But how do we go about it? In this article, we’ll look at the how and the what of job crafting, which all stems inextricably from the ‘why’ of our working lives. Before you continue, we thought you might like to download our three Positive Psychology Exercises for free. These science-based exercises will explore fundamental aspects of positive psychology including strengths, values, and self-compassion, and will give you the tools to enhance the wellbeing of your clients, students, or employees. This Article Contains:
What is Job Crafting? (Incl. Definition)During the week, most of us spend half our waking hours at work. And a lot of us see it as a struggle, or at least a bore, looking forward to the weekend when we can do more worthwhile things. But what if your job itself was worthwhile? What if it was meaningful, left you satisfied, and through it, you could be part of something bigger? The ‘Why’ of Job CraftingJob crafting is about taking proactive steps and actions to redesign what we do at work, essentially changing tasks, relationships, and perceptions of our jobs (Berg et al., 2007). The main premise is that we can stay in the same role, getting more meaning out of our jobs simply by changing what we do and the ‘whole point’ behind it. So through the techniques and approaches that we’ll look at in this article, we ‘craft’ ourselves a job that we love. One where we still can satisfy and excel in our functions, but which is simultaneously more aligned with our strengths, motives, and passions (Wrzesniewski et al., 2010). Unsurprisingly, it has been linked to better performance (Caldwell & O’Reilly, 1990), intrinsic motivation, and employee engagement (Halbesleben, 2010; Dubbelt et al., 2019). Job Crafting DefinitionsIn one sense, then, job crafting is:
(Tims & Bakker, 2010) However, really great organizational development always starts with the ‘Why’, so here is another definition:
(Petrou et al., 2012) 3 Key Types of Job CraftingSo how do we go about it? In three possible ways, says Professor Amy Wrzesniewski, who first introduced the concept with Jane Dutton in 2001. These are task crafting, relationship crafting, and/or cognitive crafting, and they describe the ‘behaviors’ that employees can use to become ‘crafters’. Through one or more of these activities, we can aim to create the job-person fit that might be lacking in our current roles (Wrzesniewski & Dutton, 2001; Tims & Bakker, 2010). Task Crafting: Changing up responsibilitiesTask crafting may be the most discussed aspect of the approach, perhaps because job crafting is commonly seen as active ‘shaping’ or ‘molding’ of one’s role. It can involve adding or dropping the responsibilities set out in your official job description (Berg et al., 2013). For instance, a chef may take it upon themselves to not just serve food but to create beautifully designed plates that enhance a customer’s dining experience. As another example, a bus driver might decide to give helpful sightseeing advice to tourists along his route. This type of crafting might also (or alternatively) involve changing the nature of certain responsibilities, or dedicating different amounts of time to what you currently do. As we’ll see in some of the examples below, this doesn’t necessarily affect the quality or impact of what you’re hired to do. Relationship Crafting: Changing up interactionsThis is how people reshape the type and nature of the interactions they have with others. In other words, relationship crafting can involve changing up who we work with on different tasks, who we communicate and engage with on a regular basis (Berg et al., 2013). A marketing manager might brainstorm with the firm’s app designer to talk and learn about the user interface, unlocking creativity benefits while crafting relationships. Cognitive Crafting: Changing up your mindsetThe third type of crafting, cognitive crafting, is how people change their mindsets about the tasks they do (Tims & Bakker, 2010). By changing perspectives on what we’re doing, we can find or create more meaning about what might otherwise be seen as ‘busy work’. Changing hotel bedsheets in this sense might be less about cleaning and more about making travelers’ journeys more comfortable and memorable. Through one, two, or all of the above, job crafting proponents argue that we can redefine, reimagine, and get more meaning out of what we spend so much time doing. Job Design vs Job CraftingIf you’re interested in organizational psychology, you might be wondering what the differences are between the job design and job crafting. There are indeed similarities between the former and ‘task crafting’, as job design involves systematic organization of work-related processes, functions, and tasks (Garg & Rastogi, 2006). Both task crafting and job design can involve task revision, where responsibilities are added or dropped to change the nature of your role. Both also stem from the premise that job dimensions can impact our experienced meaningfulness, growth, intrinsic motivation, and job satisfaction (Hackman & Oldham, 1976; 1980). Even job sharing under the job characteristics model can be seen as a type of relationship crafting in some respects, but in most cases, job design is seen as a ‘top-down’ organizational approach in which the worker is mostly passive (Makul et al., 2013; Miller, 2015). In contrast, job crafting puts the responsibility for change in employees’ hands. Workers are proactive and the approach is first and foremost about enhancing their wellbeing (Wrzesniewski & Dutton, 2001; Tims et al., 2013). Arguably, this gives rise to potential drawbacks for the organization—even for the employee in question—and we’ll cover these limitations in this article, too. A Look at the Job Crafting ModelTo be fair, there is more than one job crafting model. In fact, there are at least two important frameworks that are being developed and further developed as we learn more about the discipline as a whole. These are the Job Demands-Resources (JD-R) Model, and the Job Crafting Model. First, we know that a proactive approach is an important precursor for job crafting. But what else do we need to boost our chances of success? From a theoretical perspective, we need to know a bit about job demands and resources, and the Job Demands-Resources Model is very useful. The Job Demands-Resources (JD-R) ModelBakker and Demerouti’s (2007) JD-R Model is about job characteristics. In short, it views all the characteristics of our jobs—psychological, physical, organizational, and social aspects—as either demands or resources.
When we think about job crafting from a positive psychology perspective, we’re looking at how we can foster or facilitate positive emotions. According to the JD-R model, we can do this in at least two ways:
The ultimate goal of the JD-R model is to allow for an understanding of how demands and resources interact to impact our motivation, as shown below. Source: Mindtools.com The Job Crafting ModelIt’s when we consider job crafting that proactivity comes into the equation, and in Bakker et al.’s (2012) study, we first see The Job Crafting Model as a framework. In their research, they found that proactive personalities were positively related to job performance, through work engagement and job crafting. The exact relationships they found are shown in the Job Crafting Model below (Bakker et al., 2012). Source: Bakker et al. (2012) Their study also found that:
There is one key limitation of this study for those interested in cognitive crafting; this particular aspect of the three key types wasn’t examined (Berg et al., 2013). 5 Examples of Job CraftingIt’s in Berg and colleagues’ (2010) article that we’re given some super insight into job crafting—in action. This paper is worth a read if you’re keen to get more of a feel for the approach. 1. Task Crafting“I really enjoy online tools and Internet things…So I’ve really tailored that aspect of the written job description, and really ‘‘upped’’ it, because I enjoy it…it gives me an opportunity to play around…explore tools and web applications, and I get to learn, which is one of my favorite things…” (Berg et al., 2010: 166) Just to recap, task crafting can be adding resources through extra tasks, while some might [also] choose to change what they’re currently doing. One interviewee, an associate who worked for a non-profit, stepped up the amount of time she spent working with online applications. In this way, she was engaging her passion for learning, allocating the proportion of time she spends on a specific aspect, and making it all the more meaningful. 2. Relationship Crafting“I have taken the initiative to form relationships with some of the folks who fulfill orders…That’s not my area, but I was really interested in how that worked and wanted to learn…I have learned a lot from them, and that’s helped me in my job.” (Berg et al., 2010: 166) Above, a customer service rep describes creating additional relationships with co-workers. While building up the way he interacts with others, he’s expanding his social job resources and gaining knowledge. As he later describes, this helps him explain the fulfillment process to customers directly. 3. Cognitive Crafting“Technically, [my job is] putting in orders, entering orders, but really I see it as providing our customers with an enjoyable experience, a positive experience, which is a lot more meaningful to me than entering numbers.” (Berg et al., 2010: 167) Here, a different customer service representative recounts going above and beyond to enhance the client experience. This perspective shift sees the employee reframing their job as part of ‘something bigger’, both within the organizational context and for society in general. We can see a holistic perspective that has been shaped; this individual is no longer viewing their job as separate, unconnected tasks, but as a ‘meaningful whole’ (Berg et al., 2010). 4. From Cook to Creative ArtistPutting it all together, here’s one nice example of job crafting given by Berg and colleagues (2007). Before crafting, this cook’s job consists of—or at least, is perceived by the cook as—separate tasks, very much segmented as they would be in a formal job description. Job resources here are not inherently meaningful other than as facilitators for accomplishing the tasks, and one could argue that the role in question is almost defined by its boundaries. Source: Berg et al. (2007: 6) After job crafting, we can see evidence of all three approaches at work:
Source: Berg et al. (2007: 6) 5. The Pink Glove DanceLast but not least, here’s another lovely example of job crafting in (musical) action—The Pink Glove Dance is essentially personal meaning being created by hospital employees. In this video, you’ll see cleaners, janitors, clerks, and other hospital staff linking ‘what they do’ on the job with who they are and their commitment to raising awareness of breast cancer (Harquail, 2009). What do you think? Positive Psychology and Job Crafting: Meaningful WorkThroughout this whole article, we’ve been looking at job crafting as a way to create meaning in our roles. Succinctly, ‘meaningfulness’ describes how much significance we attribute to our work (Rosso et al., 2010). It’s one of five key concepts in Seligman’s PERMA model, and he defines it as,
(Seligman, 2004: 294) By creating or finding more meaning in our work, positive psychology would say that we’re increasing our happiness. And in the empirical literature, there is ample evidence that meaningfulness does play out well in the workplace—as enhanced job satisfaction, performance, and motivation (Hackman & Oldman, 1980; Rosso et al., 2010). 5 Benefits of the ApproachJob crafting presents lots of potential benefits for organizational and positive psychology practitioners. While still relatively young, the approach has been examined empirically. Among the findings, and in addition to more meaningful work as mentioned above, there is evidence for at least five main benefits.
Are there Drawbacks?There are, of course, some limitations to job crafting. Organizations are systems, so changing how we view and do things can impact both the firm and the individual—let’s look at some potential downsides. Drawbacks For OrganizationsMisaligned GoalsEssentially, job crafting aims to benefit the employee—it’s neither advantageous nor a pitfall for the company when an employees’ goals are consistent with those of their organization (Wrzesniewski and Dutton, 2001). That alignment is critical in understanding how it plays out in practice, meaning when individual goals and organizational goals are misaligned, we can see negative impacts of job crafting. In other words, if someone is employed to carry out a certain task, job crafting shouldn’t be a means of changing up the job beyond recognition. It is clearly a pitfall for the organization if a chef creates beautiful cuisine that’s essentially inedible or unsafe. So as Wrzesniewski and Dutton premise, more meaning in one’s role shouldn’t jeopardize organizational effectiveness (2001). Unequal AccessAnother potential disadvantage is more about how we view our jobs in the first instance. In order to job craft, we first need to see our jobs as alterable (Berg, 2013). That is, we may feel certain factors are limiting how free we are to add tasks or alter relationships, for instance, and these can vary based on our roles. Studies show that senior employees felt they were limited time-wise when it came to crafting, and lower-level employees cited not enough autonomy as an equivalent challenge (Berg et al., 2010). Some workers whose tasks were closely interdependent also felt a similar way, after all, how could they change their roles without disrupting others’ work? In one respect, this can be seen as a ‘perspective’ or ‘adaptability’ problem, or even suggest more support for the ‘proactive personality’ argument. However, it also raises another issue. That is, some jobs may simply be more ‘craftable’ than others, making some more able to enjoy its benefits. Others, if special steps aren’t taken, may see this as inequity (Schoberova, 2015). Drawbacks For IndividualsTaking On Too MuchFor individuals, it may be tempting to take task crafting a little far. Understandably, if we add on tasks that are overly demanding, or give ourselves excessive tasks while crafting our roles, we risk taking on too much. If employees aren’t sufficiently informed about the risks of doing so, job crafting can bring with it all the increased dangers of overwork—stress, exhaustion, burnout, and unhappiness (Wrzesniewski & Dutton, 2001). In light of this, some authors argue that managers should get more involved in their employees’ job crafting initiatives (Schoberova, 2015). Exploitation A final argument against the approach suggests that job crafting leaves some workers open to exploitation. This potentially can occur in the sense that employees might be going ‘above and beyond’ the call of duty without being fairly reimbursed by the organization. A study of zoo workers by Bunderson and Thompson (2009), for instance, showed some crafters were paid less than their co-workers. This was despite their investing extra time and effort into their newly crafted jobs, in pursuit of deeper meaning at work. The Job Crafting Questionnaire (PDF)So, can we measure the extent to which we’re actively job crafting? The Job Crafting Questionnaire (JCQ) has been developed to assess how much we engage in the three different behaviors at work. Designed by positive psychology researchers Stemp and Vella-Brodrick (2013), it is a self-report instrument using a 6-item Likert scale. Based on Wrzesniewski and Dutton’s (2001) 3 areas, the JCQ takes only a short while to complete, with only 15 questions. With 1 being Hardly Ever, and 6 being Very Often (as often as possible within the organizational context), employees indicate the degree to which they engage in tasks, relationships, and cognitive crafting. Here are some sample items. Task Crafting ItemsPlease indicate the extent to which you…
Relationship Crafting ItemsPlease indicate the extent to which you…
Cognitive Crafting ItemsPlease indicate the extent to which you…
In developing the JCQ, the authors adapted some items from a measure of job crafting that was designed by Leana et al. (2008) for educators. The Job Crafting InterventionHow do we start then, at an organizational level? The good news is that several studies have looked at job crafting interventions, and one, in particular, is described by Van Den Heuvel et al. in their 2015 study. Based on the JD-R Model, the authors developed a one-day training intervention for a Dutch police district to see if job crafting impacted their self-efficacy, wellbeing and positive affect. The aims were to teach police participants to see their occupational environment and job characteristics under the framework, that is, as resources and demands that they could shape through job crafting (Van Den Heuvel et al., 2015). During the initial day-long session, they also learned to create, establish, and map their own crafting goals on a poster. In the afternoon they reflected on them, and over the following four weeks, Van Den Heuvel and colleagues followed their progress. They had four key hypotheses, the third of which looked specifically at whether job crafters would experience greater positive affect and lower negative affect than ‘non-crafters’. Outcomes of the InterventionThis intervention had mixed results. On one hand, there was some support for its efficacy:
On the flip side, the intervention showed no significant effect for reported job crafting behaviors, and the aforementioned ‘upward trend’ in positive affect was statistically insignificant. The Job Crafting ExerciseHaving a good sense of what job crafting involves is an excellent start if you want to give it a try. At the same time, it helps to have an idea of where you might start—what opportunities you might pursue. That’s what The Job Crafting Exercise aims to help you achieve, by encouraging you to view your job as malleable, craftable, and in your control. In essence, The Job Crafting Exercise helps you perceive seemingly unconnected and segmented tasks as ‘building blocks’ for you to shape in a way that means something. Developed by Berg, Dutton, and Wrzesniewski (2013), it’s broken into several parts. Throughout all of these, it helps to keep the JD-R Model in mind. Can you identify which aspects are demands, and which are resources? What could you benefit from more of, in terms of reducing your psychological costs—stress, energy, etc.? Where might you welcome a stretch or a challenge?
If you’re looking to access The Job Crafting Exercise, you can purchase the resources at the University of Michigan School of Business (Berg et al., 2013). The Fatima Job Crafting Case StudyOriginally published in the Harvard Business Review, the ‘Fatima’ case study looks in depth at the three different types of job crafting: task, relationship, and cognitive crafting (Wrzesniewski et al., 2010). Here’s a quick overview—at some points, you’ll easily be able to draw parallels with the Job Crafting Exercise described above. About FatimaA mid-level marketing manager, Fatima is a high-performing employee who has great relationships with her colleagues and others. While she meets and exceeds the KPIs for her role—monitoring team performance, responding to their inquiries, and so forth, she feels like she’s stuck. Put simply, Fatima spends a lot more time doing the unengaging, less stimulating parts of her job than the things she’d rather be doing. She’s wondering why she applied for the job in the first place and whether she should get out. Why Job Crafting?This ‘stuck’ feeling isn’t only about how Fatima is spending her time. In fact, it’s just as much about how she’s not spending her time. She’s a talented social media user, passionate about learning and wants to integrate that growing expertise into her work for the team. And all the while, Fatima’s driven to improve. While the case study doesn’t delve much further into her personal feelings, it’s pretty clear that she’s feeling unmotivated. Maybe even like she’s in the wrong job and unsatisfied because of it. Task Analysis and Job CraftingThe great thing about Wrzesniewski and colleagues’ (2010) Fatima Case Study is that it offers visuals that clearly link task analysis with job crafting. Below, a diagram—similar to the cook/food artisan figure we saw earlier—shows how Fatima’s new tasks look before and after she’s reshaped and reimagined it. Fatima’s role before crafting:Here, we see task analysis coming into play; Fatima’s systematic approach to visualizing what she does and how much time she devotes to different aspects of her marketing role. A considerable bulk of her time is spent problem-solving with her team and responding to their questions, as one example. Tasks that she’s passionate about—like strategizing—fall toward the bottom, where she spends the least of her time. Source: Wrzesniewski et al. (2010) Fatima’s role after crafting:Now, Fatima’s started from a different place: from her passions, motives, and strengths. As you’ll recall, she’s a social media enthusiast and wants to craft relevant tasks into her role. In fact, while she’s still performing the same job, she’s expanded it to encompass two roles. Empowering her team covers a lot of the same duties, but from a new perspective that frames her input as valuable in terms of the organization’s goals. Simultaneously, outside the grey box, she’s added Building and using social media tasks that mean something to both her and the firm. Source: Wrzesniewski et al. (2010) If you’re after more information, as well as another related example, you can find the whole job crafting case study here. Job Crafting WorkshopsThe Job Crafting Exercise can be done in workshops as groups. Typically they don’t need to last longer than a couple of hours as you work through the stages described above. It’s an interesting and often very useful way to get managers involved, as suggested earlier. This detailed example will show you what a Job Crafting Workshop looks like in practice (Berg et al., 2013). Books on the TopicYou can get the whole Job Crafting Exercise book from the Center for Positive Organizations, but you will find that most information you need is readily available online. Jump ahead to the reference section of this article if you’re after the most important research papers to date. 3 Recommended VideosThese three videos are quick takes on job crafting, with Prof Amy Wrzesniewski in the lead with the amazing work she has been doing. 1. Job Crafting – Amy Wrzesniewski on creating meaning in your own workProfessor Amy Wrzesniewski gives a little overview of her original hospital cleaning crew study, and how this gave rise to the idea of job crafting. 2. Redesigning Wellness Podcast 089: Job Crafting and Finding the Meaning of Work with Amy WrzesniewskiHere’s another interview with Professor Wrzesniewski and Jen Arnold. Among other things, they discuss its role in performance, its limits, and how job crafting can redefine wellness in organizations. 4. Job Crafting: A Fresh Take on Your Old JobHere’s a little overview of job crafting that appeared on TV. In this summary, there is a little discussion on how you can get started, and the potential downsides of crafting your job. Also, some useful tips for bringing up the topic with your boss. A Take-Home MessageThe idea that your calling isn’t always “somewhere out there” doesn’t have to be terrifying. Especially if that’s because you’ve already got knowledge and tools to craft your own meaning. After all, as it’s been argued before, all employees are potential job crafters, and that alone is an empowering piece of knowledge. Have you used job crafting to turn around a dull job? Or have you implemented a job crafting intervention before? Why not share your thoughts on job crafting with us, I’d love to hear them! We hope you enjoyed reading this article. Don’t forget to download our three Positive Psychology Exercises for free.
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