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11. Which of the following are characteristics of an effectively-worded strategic vision statement? A. Graphic, directional, and focusedB. Challenging, competitive, and "set in concrete"C. Balanced, responsible, and rationalD. Realistic, customer-focused, and market-drivenE. Achievable, profitable, and ethical Uploaded by: ljohn
What is Strategic Vision?A strategic vision is the intended future of the organization that reflects the organization’s values and aspirations and intends to capture the heart and mind of the employees and other stakeholders. The strategic vision paves the strategic direction of the organization and charts a strategic plan to go there. It is the vision of the company that reflects the future desired state of the company. It is a nicely worded one-sentence statement. The organization should generate a strategic vision as the first step in the strategic management process. It outlines a company’s strategy for growing and enhancing its business. A strategic vision statement informs stakeholders about organizational goals. It should be unique and specific to a particular enterprise. It gives managers a point of reference for making strategic decisions and planning for the future. The anticipated future is shaped by a strategic vision.
As we discussed, the vision is the future of the organization which is nicely written in one sentence. Here, are a few examples of strategic visions.
Characteristics of Strategic VisionFollowing are the main characteristics or features of an effective strategic vision. Future-FocusedStrategic visions are future-focused, they talk about the future, and seek to build an enhanced future for the organization. Usually, it is not less than 5 years it describes the more than 5 years’ future of the organization. It clarifies the future aspiration of organizations. DirectionalIt is directional in nature. It sets the overall direction of the company. It describes a route a company intends to take in developing and strengthening its business. Following the vision statement the mission, objective, goals, strategy, and plans are made. ClearAn effective vision is clearly articulated and easily understood by all stakeholders of the company. It should not be understandable to the management committee only, should be known to customers and all direct and indirect parties. FeasibleA vision should not be made in imagination only it should have some feasibility. The vision should be feasible for the organization in terms of capability and resources. Value-BasedThe vision statement should provide value to the people in and outside of the firm. An effective vision connects people to the organization’s core values. ChallengingAn effective vision is always challenging. It represents the future that is beyond what is possible today but what we think is possible tomorrow. UniqueA vision must be unique to other firms. An effective vision reflects the uniqueness of the organization to make it different. InspiringAn effective strategic vision engages and inspires people towards organizational objectives. It appeals to the heart and minds of people. Benefits of Strategic VisionA strategic vision is the means to change the overall face of the organization. The more effective the vision is the more likely the organization will get there. Following are some of the benefits of effective strategic visions.
How To Develop An Effective Strategic Vision?Developing strategic visions: a manager should follow the following considerations while developing strategic visions.
Communicating Strategic VisionThe strategic vision should be well communicated to all managers, employees, and external stakeholders or within and outside of the organization to win the support and commitment of the employees and other stakeholders. A well-articulated strategic vision gives the organization long-term direction. An organization’s management must be able to persuade stakeholders of its strategic direction i.e. strategic vision. The frontline worker must believe that the strategic direction is logical and desirable. Effective strategic direction communication can aid in gaining organizational stakeholders’ support. As a result, the executive should describe the vision statement. A well-understood strategic vision remains the foundation for gaining employee support and commitment to actions that move the organization in the right direction. It also encourages employees to participate in strategic planning. It should be imprinted in the brains of employees and managers at all times, and then converted into goals and strategies. To overcome resistance to change, communicating a strategic direction provides the rationale for the new strategic direction and company leadership. Communication is easier when the substance of the concept is communicated in a catchy and readily remembered slogan. What are the characteristics of an effectively worded vision statement?A vision should unite the organization and provide a stable, transcendent goal. The vision should avoid using jargon and buzz words and should use understandable terminology. Writing concise sentences is another way of clarifying a vision statement. An effective vision statement sets an abstract yet challenging goal.
What is not a characteristic of an effectively worded strategic vision statement?Answer and Explanation: The correct answer is A. The strategic vision statement of an organization need not be consensus driven. The vision statement of a company does not give a mainstream direction to the company but gives it a general direction in which the business should be taken.
What are the characteristics of strategic vision?Strategic visions are future-focused, they talk about the future, and seek to build an enhanced future for the organization. Usually, it is not less than 5 years it describes the more than 5 years' future of the organization. It clarifies the future aspiration of organizations.
What are the six characteristics of an effective vision?Feasible: Comprises realistic, attainable goals. Focused: Is clear enough to provide guidance in decision making. Flexible: Is general enough to allow individual initiative and alternative responses in light of changing conditions. Communicable: Is easy to communicate; can be successfully explained within five minutes.
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