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Table of Contents
What is the buyer’s journey?
If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
Which departments should be involved in creating content?
True or false? Most buyers start researching potential solutions before they meet with a salesperson.
True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
Fill in the blank: Your __________ is your strongest acquisition lever.
What does CRM stand for?
What are the stages in the inbound methodology?
True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
When does the engage stage of the inbound methodology begin?
What is the purpose of the delight stage of the inbound methodology?
True or false? As buying behavior changes, the inbound philosophy will also evolve.
Who is responsible for delighting prospects and customers?
The inbound methodology is a circle. What does it represent?
True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
Which of the following is NOT true about a flywheel?
True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
How can you apply flywheel thinking to your company’s budget?
In a flywheel business, which of the following is the most important source of new prospects?
What is the relationship of funnels and flywheels to each other?
How can thinking of your business as a flywheel foster cross-team collaboration?
What is the relationship between the inbound methodology and the concept of a flywheel?
True or false? Every business exists primarily to create profits.
Which of the following is the best way to align a company’s employees around a single purpose?
Which of the following is NOT a key part of a company’s culture?
What is Jobs Theory?
When you use Jobs Theory to develop a timeline of events, where does that timeline start?
According to Jobs Theory, which of the following is an example of a job story?
Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
Which of the following best describes a buyer persona?
Who at your company will buyer personas most benefit?
Who should be involved in creating your buyer personas?
What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
What is the relationship between your company’s purpose and your buyer personas?
What kinds of information does your marketing team likely need included in a persona?
What kinds of information does your sales team likely need included in each persona?
What kinds of information does your customer service team likely need included in each persona?
If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
When it comes to goal setting, what are key results?
True or false? Objectives typically have a designated time period, while key results can be long lived.
What is the three horizon framework?
In the three horizon framework, what does horizon one symbolize?
In the three horizon framework, what does horizon three symbolize?
True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
What’s the maximum number of top priorities a company should have at any given time?
Fill in the blank: You can attract people by using _________ to create content and experiences.
In the engage stage what do you collect from an individual?
What might your customer service team use the buyer’s journey for?
What is the relationship between a company’s profits and its purpose?
Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
Why is it important to make sure the people buying your product are happy?
True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
How can thinking of your business as a flywheel improve the handoff between sales and services?
Which of the following are principles of inbound? (Choose all that apply.)
Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
Why should you create a negative persona?Negative personas are also called exclusionary personas. Marketing teams create them to learn who to avoid talking to when creating messaging, content and various other plays. Creating these can help you fine-tune your marketing strategy.
What kind of information does your marketing team likely need included in a persona?The number of people represented by that persona that they need to bring to the website each month. The persona's first name and email address so that they can be sent personalized marketing emails. The size of the target market represented by each persona.
What is the buyer's journey hubspot exam?The buyer's journey is the active research process someone goes through leading up to a purchase. It's a fundamental part of an inbound strategy because it's a framework you can use to understand your buyer's needs and provide the information they need to reach their goals.
How many customers do you need to interview in order to develop a high quality buyer persona?Begin with at least three to five interviews for each ideal persona you're creating. If you already know a lot about them, that may be enough.
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