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 ________ helps marketers to make final go/no-go decisions about finished or nearly finished ads by assessing the strength of the finished message and predicting how well it will perform. Free Multiple Choice What do tracking studies show? Free Multiple Choice Which of the following could be a research question assessing an ad's effectiveness in enhancing consumers' perceptions of the brand? Free Multiple Choice Which type of evaluative research involves arranging to have test commercials delivered to a select group of households within a market,and then comparing the purchase behavior of the select group to that of a control group of households? Multiple Choice In best practices for tracking studies,information is first collected from consumers ________ after the campaign is launched. Multiple Choice To make campaign evaluation possible,IMC campaign objectives should be ________,________,and ________. Multiple Choice ________ is a company that specializes in persuasion,brand/ad recall,and communication. Multiple Choice Which of the following takes place while a campaign is running? Multiple Choice Which of the following is a research question assessing an ad's effectiveness in persuading consumers? Multiple Choice Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition? Multiple Choice In which type of evaluative research are consumers asked to join a panel and allow their actual purchases to be tracked? Multiple Choice
Which of the following is NOT a surrogate measure for the sales impact of an advertising campaign? Multiple Choice Which of the following is used to make a campaign as strong as possible before it "goes live" in the market place? Multiple Choice According to the text,which of the following is NOT a reason for evaluating IMC effectiveness? Multiple Choice Studies that periodically collect information from random samples of consumers in markets where they were exposed to a campaign are called ________. Multiple Choice A tracking survey is LEAST likely to focus on which of the following? Multiple Choice Which of the following is most important for the evaluation of an IMC campaign? Multiple Choice
Which of the following is NOT a main communication effect that is assessed in various types of advertising research? Multiple Choice Which of the following allows the advertiser to tell whether a particular advertisement is above or below the average score for the brand or its product category? Multiple Choice Which of the following types of post-campaign evaluation tools involves reading information from a shopper's identification card and recording that along with information about products that the shopper purchased? Multiple Choice Which of the following is most important for the evaluation of an IMC campaign?Which of the following is most important for the evaluation of an IMC campaign? The campaign should have specific, measurable objectives.
Which type of evaluation method can provide clients and advertising agencies with an idea when wear out effects are starting to occur?Advertising tracking research can show when "wear-out" begins to occur and when an advertisement starts to lose its effectiveness. Advertising tracking services offer the advantage of providing diagnostics that allow an advertising agency to understand why an ad did not perform well.
Which of the following is a key objective of packaging?Protection. The primary objective of packaging is to protect the physical content of the product. The products can be affected by various factors such as humidity, vibration, compression, light, and other external factors in the way of delivering the products to the consumers. Barrier Protection.
What is the number one way companies measure the impact of online advertising?Click-throughs remain the primary method used to measure the impact of online advertising.
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To make campaign evaluation possible, imc campaign objectives should be ________ and ________.
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