When deciding how to properly use the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Remember the Chamber, has various marketing tools that can supplement most area of your promotional mix. Show
Here are some things to keep in mind: Advertising Personal Selling Sales Promotion Public
Relations Direct Marketing When deciding upon your unique marketing communications mix, you should also consider the Product Life Cycle. A. Sales promotions B. Advertising C. Publicity D. Marketing communications Answer: Option B Join The DiscussionRelated User Ask Questions Is form of paid non personal presentation of ideas goods, or services?Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising.
What is a non paid form of non personal presentation of ideas goods and services?Wheeler: – “Advertising is any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy.”
Which of the following is the paid form of non personal presentation? Advertising is any paid form of non personal presentation and promotion of ideas, goods and services by an identified sponsor.
Is a non paid form of promotion?Publicity is an unpaid form of promotion.
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