0204 ~60 MILLION TONNES OF CO2E EMISSIONS WERE SAVED WORLDWIDE IN 2021 THANKS TO OUR TURBINES When designing our turbines, but
also during construction, installation, service and the end-of-life phases, we actively consider ecological, social and health-related aspects such as material selection, noise emissions, service optimization or recyclability. OUR SUSTAINABLE PRODUCT APPROACHES We are constantly working towards our goal of meeting globally growing energy demand with power produced using regenerative and environmentally-friendly technologies, and thereby actively driving the energy transition. The satisfaction of our customers is a decisive factor for our company’s success. For this reason, it is very important for us to consider our customers’ perspectives, understand their needs and orientate our services based on these requirements. We have paid special attention to harmonization and the modularity of components since the Delta4000 turbine in order to serve the global market, together with lower resource use by intelligently reusing components and production resources from previous turbines in the Delta4000 product range to develop the N163/6.X. Internal analyses and sector-internal calculations show that around 85% to 95% of materials used in a wind turbine are already recyclable, and we focus on the composite materials used in rotor blades to enhance recyclability further. We engage and work with WindEurope, the European Chemical Industry Council (CEFIC) and the Electronic Components Industry Association (ECIA) to research alternative methods alongside existing technologies such as material and thermal recycling in the cement industry. Reduction of electricity generation costs with the company-wide “Cost of Energy (COE) program”, for example, using “value up” approaches such as yield increase or extension of service life with equivalent or only slightly increased usage of resources. This goes hand in hand with “cost down” initiatives such as improving logistics concepts for more efficient transport as well as material savings in components through better design. Strong service with improved product development processes to minimize downtimes and maximize yields, e.g. by using self-hoisting crane solutions – and thereby reducing the environmental impact of our turbines. Technical optimizations to develop high-yield sites with particularly low and high average temperatures. Replacing wind turbines at the end of their planned design service life with more efficient turbines to maximize energy generation. In this way, we work towards achieving targets in the area of renewable energies and make considerable gains in resource efficiency. Implementation of health and safety requirements for a smooth maintenance process, a safe working environment and reduced downtimes. Continual observation of all relevant regional market requirements and identification of statutory and normative minimum obligations in the relevant target markets and operating markets. Innovative control of facilities to protect flora and fauna as well as local residents by offering a variety of operating modes and equipment modules (e.g. needs-based warning lights for aircraft, shadow flicker module, special-purpose wildlife protection modules or sound-reduced modes). 0304 Life cycle assessment and material mixLIFE CYCLE ASSESSMENT (LCA) In 2019, we analyzed the environmental performance of a wind farm equipped with Delta4000 turbines. MATERIAL MIX Taking a look at the materials used in a Nordex N149/4.0-4.5 TS105 turbine – which is the same turbine type as in the LCA study – it can be seen that the foundation already accounts for around three quarters of the total weight. ENERGY AND CARBON PAYBACK TIME The energy payback time represents the running time required for a turbine to generate the amount of energy that is consumed over its complete life cycle. The result for a Delta4000 turbine is 7.7 months. For comparison, the energy payback time for photovoltaic systems is around 1 to 2 years. What is a company's intent in using a sustainable product strategy?The intent of a sustainable product strategy is that the company is identifying the impact of its products on society at every phase of the product lifecycle, and minimizing the negative impacts.
What potential ethical issues arise with a B2B?Price fixing. The authors note that the principal ethical issues that arise in B2B pricing decisions are anti-competitive pricing, price fixing, price discrimination, and predatory pricing or dumping.
Which is an example of an ethical issue that marketing professionals address?Which is an example of an ethical issue that marketing professionals address? charging higher prices than other firm with similar products and claiming superiority.
How does a marketer demonstrate respect for target customers?How does a marketer demonstrate respect for target customers? by being available to customers to hear their praise and their complaints.
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