What type of product advertising should be used in the early stages of the product life cycle quizlet?

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What type of advertising is common during the growth stage of the product life cycle?
What is the earliest known example of advertising?
What are the major advertising decisions for a new product?

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What type of advertising is common during the growth stage of the product life cycle?

Persuasive advertising is common during the growth stage of the product life cycle. At this stage, firms compete directly and attempt to take market share from one another.

What is the earliest known example of advertising?

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BCE) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers.

What are the major advertising decisions for a new product?

5 Major Decisions in Advertising.

Objectives Setting..

Budget Decisions..

Message Decisions..

Media Decisions..

Campaign Evaluation..

type product advertising early stages product life cycle quizlet

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