Which type of outcomes focuses on audience analysis according to the AMEC framework

By having an effective measurement strategy, social media professionals will be able to ______.

Free

Multiple Choice

______ focus on what you want to accomplish during the course of a social media plan

Free

Multiple Choice

Steve Rogers wants to measure the overall reputation and improved practices of his Avengers team on social media. What metric should Steve be evaluating on?

Free

Multiple Choice

Measurement and evaluation are optional components for a social media plan.

True False

______ are metrics that are looking at the effects of content and messages from the audience, like reactions, feedback, and actions taken by the audiences.

Multiple Choice

The PESO model is often referred to when it comes to measuring ______.

Multiple Choice

Which metrics are aligned with cognitive outcomes?

Multiple Choice

What is cost per engagement?

Multiple Choice

______ outcomes focus on measuring the response to the content.

Multiple Choice

What are some areas that need to be invested in for a social media budget?

Multiple Choice

______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.

Multiple Choice

Laura is interested in finding out more about Australian Shepherds since she is looking to get one for her family. She searches on Facebook, and sees a sponsored post from the American Kennel Club providing information about Australian Shepherds. It provides information about the breed and has a list of resources and frequently asked questions. If the American Kennel Club was evaluating this, what type of outcome would they be focusing on?

Multiple Choice

It is important for social media professionals to learn from insights and adjust when needed for their social media efforts.

True False

Budgets operate like guidelines for a social media plan. There is wiggle room to spend since it's for online purposes.

True False

Measurement is more than just collecting data and analyzing it--there has to be a measurement strategy for how to use the data effectively for the brand.

True False

Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing her measurement plan, and she wants to explore how effective her content has been in her campaign. She has been collecting information like likes, comments, and engagement metrics. What is she focusing on?

Multiple Choice

Roger is looking to evaluate the effectiveness of an M&Ms contest on Instagram for the Mars Corporation. He had a strong call-to-action statement that drove audiences on Instagram to a microsite where they could win various prizes. What is Roger trying to evaluate?

Multiple Choice

The cost for the advertiser to the publisher when an ad is clicked is called ______.

Multiple Choice

Which type of outcomes focuses on audience analysis according to the AMEC framework?

Multiple Choice

When you are implementing a measurement strategy, you want to make sure you are using jargon to make sure your budget and activities get approved.

True False