Which of these stores is the clearest representative of the low markup high-volume retail group

journal article

The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays

The Quarterly Journal of Economics

Vol. 110, No. 2 (May, 1995)

, pp. 321-352 (32 pages)

Published By: Oxford University Press

https://doi.org/10.2307/2118442

https://www.jstor.org/stable/2118442

Abstract

We examine daily prices of eight goods at seventeen retail stores collected in Ann Arbor, Michigan, over a four-month period from November 1 to February 28. We focus on weekly and seasonal price patterns, and on the frequency of price markdowns or "sales." There were frequent markdowns in the intensive shopping period prior to Christmas, and a tendency for such sales to occur on weekends. We interpret these findings as evidence that a significant number of markdowns are timed to occur when shopping intensity is exogenously high. We complement the imperfect information-based motives for sales in the literature by contributing an additional element based on the role of bulk shopping and increasing returns in the shopping technology.

Journal Information

The Quarterly Journal of Economics (QJE) is the oldest professional journal of economics in the English language. Edited at Harvard University's Department of Economics, it covers all aspects of the field -- from the journal's traditional emphasis on microtheory, to both empirical and theoretical macroeconomics. QJE is invaluable to professional and academic economists and students around the world.

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