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Why media development mattersThe media can be a powerful force for change in both developed and developing countries. In developing countries, it can have an important role in advancing a pro-poor development agenda, as well as supporting economic growth by stimulating consumer markets. Where it is able to effectively fulfill the roles of watchdog, gatekeeper and agenda-setter, it can improve governance by raising citizen awareness of social issues, enabling citizens to hold their governments to account, curbing corruption, and creating a civic forum for debate. It can also amplify the voice of marginalised and excluded groups Recent research has shown that the media (particularly radio) is serving a growing population of young, rural, and non-literate demographic groups in Africa (BBC, 2006). In most countries the media sector is diverse, usually consisting of a combination of the following:
Servaes, J., 2009, ‘Communication Policies, Good Governance and Development Journalism’, COMMUNICATIO, vol. 35, no. 1, pp. 50-80 Challenges for media developmentIn practice, media development often faces obstacles in the form of low professional journalistic standards, a lack of financial resources, weak technical skills, fragmented legal frameworks and an undemocratic political system. There is also a risk that in patronage societies, the media may not be able to break free from its political constraints and may operate according to clientelism or be captured by private interests (‘media capture’). Under these circumstances, there are questions about how and whether donors can ensure that supporting the media will benefit the public interest. Specifically, can and should donors choose to support some types of media, and media organisations, over others? Changes in the media landscape, in particular the rise of information and communication technologies, also require changes to the way in which media development is conceptualised. Donors can no longer conceive of conventional media as a stand-alone platform for communication, but need to integrate both ICT and traditional platforms in media development discourse and practice. Norris, P. and Odugbemi, S., 2010, ‘Assessing the Extent to Which the News Media Act as Watchdogs, Agenda Setters and Gatekeepers’, ch. 15 in Public Sentinel: News Media and Governance Reform ed. P. Norris, CommGAP, World Bank, Washington DC Berger, G., 2010, ‘Problematizing ‘Media Development’ As a Bandwagon Gets Rolling’, International Communication Gazette, vol. 72, no. 7, pp. 547-565 Minnie, J., 2007, ‘Ideological, Legal, Economic and Professional Obstacles to Media Development in Africa’, in Section 3 of ed. Harvey, ‘Media Matters: Perspectives on
Advancing Governance and Development from the Global Forum for Media Development’, Internews Europe Besley, T and Prat, A. 2006, ‘Handcuffs for the Grabbing Hand? Media Capture and Government
Accountability’, American Economic Review, Vol. 96, no. 3, pp. 720-736 For further discussion on ICTs, see the social media section of this guide. Supporting independent news mediaMedia development aims to create a media sector that is both independent and pluralistic. Activities include developing legislative frameworks, training and curriculum development for media, content development and audience research. Recent research has called for donors to adopt a more strategic and coherent approach to these activities across the media sector. BBC World Service Trust, 2006, ‘African Media Development Initiative: Research Summary Report’, BBC World Service Trust, London Wood, A. and Barnes, J., 2007, ‘Making Poverty the Story: Time to Involve the Media in Poverty Reduction’, Panos Institute, London Supporting Public Service Broadcasting (PSB)A key concern for donors is promoting Public Service Broadcasting (PSB) and creating the necessary legislative and regulatory environment to ensure media independence. PSB should be available and accessible to all with broad programming diversity, impartiality of reporting and protection from both political and commercial interests. PSB can contribute to good governance where it provides unbiased information to the public, gives voice to all and is obliged to promote alternative views which is critical for democracy. It can also play a role in fostering a common national identity, promoting tolerance and facilitating discussion around governance-related issues, for example PRSPs and Peace Agreements. UNDP, 2004, ‘Supporting Public Service Broadcasting: Learning from Bosnia and Herzegovina’s Experience’, Democratic Governance Group, United Nations Development Programme, New York Community mediaSome argue that because of the particular role community media can play in advancing a pro-poor development agenda, raising awareness of social struggles, and reaching marginalised groups, donors should provide greater support for community media. Milan, S.,
2009, ‘Four Steps to Community Media as a Development Tool’, Development in Practice, vol. 9, nos. 4 & 5, pp. 598–609 Regulatory reformRegulatory reform – for example, the creation of independent broadcasting regulatory bodies and the passing of freedom of information legislation – is often required to develop media independence. In many developing countries progress in this area is slow, with laws taking too long to be passed and, even where they have been passed, the government continuing to exert undue influence over the media sector. Price, M. and Krug, P., 2007, ‘The Enabling Environment for Free and Independent Media’, in Section 3 of Media Matters: Perspectives on Advancing Governance and Development from the Global Forum for Media Development, ed. M. Harvey, Internews Europe, Paris, pp 95-103 Support to media around electionsThe media can be an influential force around elections. Impartiality of the media during electoral campaigns and after elections is difficult to achieve, even in well-established democracies. Where election outcomes are contested, media can either exacerbate or resolve disputes, playing a significant role in determining the likelihood of post-election violence. Semetko, H., 2010, ‘Election Campaigns, Partisan Balance, and the News Media’ ch. 7 in ed. P. Norris, Public Sentinel: News Media and Governance Reform, CommGAP, World Bank, Washington DC Stremlau, N., and Price, M., 2009, ‘Media, Elections and Political Violence in Eastern Africa: Towards a Comparative Framework’, An
Annenberg-Oxford Occasional Paper in Communications Policy Research, University of Oxford / University of Pennsylvania Lloyd, L., 2009, ‘Media and Elections in the SADC Region: Protocols and Policies’, fesmedia Africa Series, Friedrich-Ebert-Stiftung, Windhoek, Namibia ToolkitsKalathil, S., 2011, ‘Developing Independent Media as an Institution of Accountable Governance: A How-To-Guide’, Communication for Governance and Accountability Program (CommGAP), World Bank, Washington DC Puddephatt, A., 2010, ‘Sida’s Guidelines for Media Development’, Stockholm Swedish International Development Cooperation Agency (Sida),
Stockholm Professionalising journalismResearch has shown that professional and ethical journalism standards tend to be poor in developing countries, and that this results in little credibility and trust in the media as a source of objective information. Although there are some cases of good-quality training institutions and professionalism in the sector, both are generally lacking. Low salaries and social status also create difficulties in retaining staff and preventing bribery-based journalism. Wahl-Jorgensen, K. and Cole, B., 2008, ‘Newspapers in Sierra Leone: A Case Study of Conditions for Print Journalism in a Postconflict Society’, Ecquid Novi: African Journalism Studies, vol. 29, no. 1, pp 1-20 Yusha’u, M., 2009, ‘Investigative Journalism and Scandal Reporting in the Nigerian Press’, Ecquid Novi: African Journalism Studies, vol. 30, no. 2, pp. 155-174 Panos, 2010, ‘Reporting Tax Research: Connecting Researchers and Journalists for Improved Media Coverage and Debate in Kenya’, Panos Institute, London Berger, G., 2008, ‘Toward Defining
“Potential Centres of Excellence” in African Journalism Training’, Journalism Practice, vol. 2, no. 2, pp. 147-162 Media literacyMedia literacy can be defined as citizens’ ability to access, analyse, evaluate and create media content. Several authors argue that media literacy should be a central component of donor media assistance. They suggest that working directly with citizens to engage them in the media, helping citizens to understand the role of the media in democratic processes, and empowering them to become critical consumers of news media is essential if the media is to fulfill its potential role in improving democratic governance. Moreover, it is argued that developing media literacy is key to enabling equitable public access to information. A variety of activities can support media literacy, including:
Moeller, S., 2009, ‘Media Literacy: Understanding the News’, Center for International Media Assistance, National Endowment for Democracy, Washington DC Martinsson, J., 2009, ‘The Role of Media Literacy in the Governance Reform Agenda’, Communication for Governance and Accountability Program, World Bank, Washington DC Monitoring and evaluating media developmentThe growth in media assistance programmes during the 1990s has led to an increased demand for robust media indicators and strong monitoring and evaluation (M&E) methodologies. Several sources discuss the difficulty of establishing clear media indicators and highlight the diversity of the ways in which different organisations monitor and evaluate media assistance programmes. There is a need to move away from output-based evaluations of media assistance (e.g. number of journalists trained) to measuring the actual impact of assistance programmes. Mosher, A., 2009, ‘Good, But How Good? Monitoring and Evaluation of Media Assistance Projects’, Center for International Media Assistance, National Endowment for Democracy, Washington DC Price, M. E., 2011, ‘Press Freedom Measures: An Introduction’, in Measures of Press Freedom and Media Contributions to Development, eds. M. E. Price, S. Abbott, and L. Morgan, Mass Communication and Journalism Series, vol. 4 Tools for evaluating media developmentMyers, M., Woods, N. and Odugbemi, S., 2005, ‘Monitoring and Evaluating Information and Communication for Development (ICD) Programmes: Guidelines’, Department for International Development (DFID), London UNESCO, 2008, ‘Media Development Indicators: A Framework for Assessing Media Development’, the International Programme for the Development of Communication, UNESCO, Paris Lessons learned in media assistance What can be learned from a decade of donor support to the media? Recent studies and evaluations emphasise the difficulty of building media capacity without creating dependency, especially given the financial instability of independent media and community media initiatives. Other lessons include the need to improve donor coordination, to take a long-term view and to find good local partners. Some studies stress the need to respect editorial independence, both from local political pressure, and from donor interests. DFID, 2008, ‘Media and Good Governance: A DFID Practice Paper’, Department for International Development, London Kumar, K., 2004, ‘USAID’s Media Assistance: Policy and Programmatic Lessons’, PPC Evaluation Working Paper no. 16, Bureau for Policy and Program Coordination, USAID, Washington DC CIMA, 2008, ‘Empowering Independent Media: U.S. Efforts to Foster Free and Independent News Around the World’, Center for International Media Assistance, National Endowment for Democracy, Washington DC Rhodes, A., 2007, ‘Ten Years of Media Support to the Balkans: An Assessment’, Media Task Force of the Stability Pact for South East Europe and Press Now, Amsterdam Gender and media developmentResearch has shown that women are dramatically underrepresented as news subjects or news deliverers in the media. A key area of media development should therefore be to provide gender training to journalists to reduce the invisibility of women in the media. Gallagher, M., 2005, ‘Who Makes the News? Global Media Monitoring Project 2005′, World Association for Christian Communication, London and Media Monitoring Project, South Africa Further resourcesBBC World Service Trust ØRECOMM – Consortium for Media and Glocal change UNESCO Portal on Media Development Media Map Project Which US presidents fireside chats were the first to exploit the value of radio as a device for political communication quizlet?fireside chats, series of radio addresses delivered by U.S. Pres. Franklin D. Roosevelt from 1933 to 1944.
Which media technology dominated from the 1950s to 1980?From the mid-1950s until the cable and satellite boom of the 1980s, broadcast television was in its “golden age.” Television was made more prominent with the advent of color broadcasting, which by 1966 was standard for the prime-time lineup at the three major networks (NBC, CBS, and ABC).
Which pre revolutionary British legislation directly attacked Colonial American newspapers?Contents. The Stamp Act of 1765 was the first internal tax levied directly on American colonists by the British Parliament.
Who wrote The Jungle An exposé of the meat packing industry that ultimately led to the establishment of the Food and Drug Administration quizlet?Upton Sinclair wrote The Jungle to expose the appalling working conditions in the meat-packing industry. His description of diseased, rotten, and contaminated meat shocked the public and led to new federal food safety laws. Before the turn of the 20th century, a major reform movement had emerged in the United States.
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