Which of the following theories of emotion suggests that excitation transfer may sometimes happen?

Q: Which theory of emotion suggests that excitation transfer may sometimes happen?

Excitation transfer theory is based on Schachter and Singers (1962) theory that the experience of emotions depends on autonomic arousal and cognitive interpretation of the arousal state.

Entry
Reader's guide
Entries A-Z
Subject index

Excitation-Transfer Theory

Inhaltsverzeichnis Show

Reader's guide
Entries A-Z
Subject index
Excitation-Transfer Theory
Sign in to access this content
Get a 30 day FREE TRIAL
Which theory of emotion suggests that excitation transfer may sometimes happen?
What is an example of excitation transfer?
What is the excitation transfer process?
Who gave the excitation transfer theory?

Initially proposed by Dolf Zillmann in the early 1970s, excitation-transfer theory (ETT) has been continuously tested and developed in a large range of communication contexts in the past few decades. The theory posits that cognitive awareness of the source of sympathetic excitation or arousal will decay before the excitation itself decays. Hence, residual excitation from the preceding stimulus tends to be misattributed to its subsequent stimulus and intensify emotional reactivity to the subsequent stimulus.

This theory is important to communication research because communication processes and behaviors are situated in contexts permeated with emotion and where successive emotion changes are an essential characteristic. For example, conversations— face to face or via social media—often unfold amid rapid topic and emotion changes. Similarly, media use typically involves switches between ...

General Aggression
- Aggression and Affect
- Aggression and Anger
- Aggression and Attachment
- Aggression and Brain Functioning
- Aggression and Culture
- Aggression in Youth
- Aggression, Definition and Assessment of
- Aggression, Risk Factors for
- Aggressive Behavior
- Aggressive Personality
- Bullying, Definition and Laws of
- Cognition: Schemas and Scripts
- Cognitive Psychology of Violence
- Cognitive Script Theory and the Dynamics of Cognitive Scripting
- Cyberbullying, Definition and Effects of
- Gender and Aggression
- Genetics of Aggressive Behavior
- Group Aggression
- Memory and Violence
- Priming Theory
- Psychobiology of Violence
- Psychopathology and Susceptibility to Violence
- Reasons for Consuming Violent Entertainment
- Relational Aggression
- Trait Aggression
Media Content
- Grand Theft Auto
- Advertising, Violent Content in
- Arousal and Aggressive Content, Theory and Psychology of
- Character Development Within Violent Content
- Competition, Sports, and Video Games
- Cultivating Content and Social Representation of Violence
- Cyberbullying, Violent Content in
- Drench Hypothesis
- Fantasy Genre, Violence and Aggression in
- Films, Representation of Violence and Its Effects in
- Media Violence, Definitions and Context of
- Music Videos and Lyrics, Violent Content in
- National Television Violence Study
- Pornography, Violent Content in
- Realism of Violence Content, Real-World Violence on Television, and Their Effects
- Sexualized Aggression
- Sports, Violence and Aggression in
- Stereotyping in Violent Media Content
- Television Violence
- Violence, Definition of
- Violent Artistic Expression
- Virtual Reality, Violent Content in
Media Effects
- Attitude, Effects of Media Violence on
- Audience Interpretation of Media Violence, Effects of
- Bobo Doll Studies
- Comedic Violence, Effects of
- Demographic Effects
- Desensitization Effects on Society
- Developmental Effects
- Effect Size in Media Violence, Research and Effects of
- Effects From Violent Content, Short- and Long-Term
- Effects of Media Violence on Relational Aggression
- Emergent Public Health Issue: Effects of Violence
- Ethical Development, Effects on
- Ethical Issues in Researching Media Violence Effects
- Fear Reactions to Violent Content
- First-Person Perspective, Violent Content From
- Gender, Effects of Violent Content on
- General Aggression Model
- Identity, Media Violence and Its Effects on
- Interactive Media, Aggressive Outcomes of
- Internet Content, Effects of Violent
- Media Effects Perspectives of Violence
- Media Rating Systems
- Moral Development, Effects of Media Violence on
- Narrative, Effects of Violent
- News, the Presentation and Effects of Violent Content in
- Parasocial Relationships
- Pediatricians and Media Violence
- Peer Influence on Violent Content Effects
- Pornography, Violent Content in: Effects of
- Rap Lyrics, Effects of Violent Content in
- Rape Perceptions
- Screen Size and Violent Content, Effects of
- Sex in Media, Effects on Society
- Situational Influences on Aggressive Reactions to Media Violence
- Social Isolation
- Socialization of Violence in Media and Its Effects
- User Involvement in Violent Content, Effects of
- User Trends Toward Aggressive Games
- Uses and Gratifications Perspective of Media Effects
- Video Game Platforms, Effects of
- Video Games, User Motivation
- Violence in Media, Effects on Aggression and Violent Crime
- Virtual Reality, Effects of Violent Content in
- Weapons in Violent Media Content: Use, Policy, and Effects
Media Policy
- Advertising Laws Regarding Violent and Aggressive Content
- Bullying, Definition and Laws of
- Censorship of Violent Content
- Cyberbullying Laws
- Federal Communications Commission
- First Amendment Protections and Freedom of Expression
- International Perspective on Media Violence
- Internet Blocking
- Internet Violence Laws
- Legislating Media Violence: Law and Policy
- Marketing of Violence
- Media Education and Media Literacy
- Rating Systems, Film
- Rating Systems, Television
- Rating Systems, Video Games
- Regulating Systems, Internet
- Video Game Industry, Regulation Within the
Research Process
- Longitudinal Research Findings on the Effects of Violent Content
- Methodologies for Assessing Effects of Media
Society and Media
- Grand Theft Auto, Social Representations in
- Advertising, Influence on Society
- African Americans in Media, Character Depictions and Social Representation of
- Asians in Media, Character Depictions and Social Representation of
- Cross-Cultural Perspectives
- Cultivating Content and Social Representation of Violence
- Cultural Voyeurism
- Culture of Violence
- Effect Size in Media Violence, Research and Effects of
- Exposure to Violent Content, Effects on Child Development
- Gender Stereotypes, Societal Influence on
- Internet Violence, Influence on Society
- Latinos in Media, Character Depictions and Social Representation of
- Media as a Reflection of Society
- Race-Based Attributes in Video Games, Influence on Hostility
- Social Learning From Media
Theories of Media Influence
- Boundary Testing
- Catharsis Theory
- Cognitive Script Theory and the Dynamics of Cognitive Scripting
- Cultivation Theory
- Drench Effects From Video Games
- Excitation-Transfer Theory
- Flow Theory
- Forbidden Fruit Hypothesis
- Lineation Theory
- Presence Theory
- Priming Theory
- Social Cognitive Theory
- Transportation Theory

locked icon

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Which theory of emotion suggests that excitation transfer may sometimes happen?

Excitation transfer theory is based on Schachter and Singer's (1962) theory that the experience of emotions depends on autonomic arousal and cognitive interpretation of the arousal state.

What is an example of excitation transfer?

A common example of the excitation-transfer effect is when a person meets someone in a bar or club and goes home with them, but the next morning, when the excitement caused by the environment is gone, they cannot believe how they liked that person enough to sleep with them.

What is the excitation transfer process?

Excitation transfer theory posits that residual excitement from a previous arousing stimulus or situation may serve to intensify a later emotional state. For over three decades, excitation transfer theory has been empirically applied to the domain of sexual arousal and attraction.

Who gave the excitation transfer theory?

Dolf Zillmann began developing excitation-transfer theory in the late 1960s/ early 1970s, and through the start of the 21st century, Zillmann continued to refine it.