Which of the following is the most common form of sampling in case study research quizlet?

Inhaltsverzeichnis Show

Which of the following is the most common form of sampling in case study research?
Which of the following is an example of a case study?
Which of the following is the major purpose in case studies quizlet?
In which type of sample does each member of the entire population being studied have the same chance of being selected?

Terms in this set (58)

Tata Motors of India is marketing a new vehicle that retails for only $2,200. The vehicle will carry two persons and has a body made of fiberglass. It is designed in component parts so that if a part is broken, you can easily disassemble the part and replace it with a new one ordered from Tata. Tata realizes that it will take some time for countries to allow the small vehicle on public roads due to safety requirements. However, Tata sees an immediate market among business firms who need inexpensive yet reliable vehicles to transport personnel around large manufacturing or warehousing facilities. One Tata manager stated: "Ninety percent of the time, company cars are used to transport only one or two persons and much of their travel is confined to the plant premises." "The new Tata vehicle will not replace the large company cars but can reduce the number of company cars a firm must buy by a substantial amount, thus saving tremendous amounts of money." Executives at Tata are interested in a sales estimate in Great Britain, their first targeted market outside of India. They will construct a sales forecast based upon a survey of companies and they know that demand will vary substantially, depending on the size of the company. Small firms will not want any vehicles, medium-sized firms may want about 5 or 10 vehicles, and large firms may want 20 to 100 vehicles. Secondary data is available that allows Tata to identify all firms in Great Britain and to know the size of the firm. If a survey is conducted to predict demand for the new Tata vehicle among business firms, which of the following sampling methods would be most appropriate?

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

M: Marketing

7th EditionDhruv Grewal, Michael Levy

143 solutions

Advertising and Promotion: An Integrated Marketing Communications Perspective

12th EditionGeorge Belch, Michael Belch

211 solutions

Advertising and Promotion: An Integrated Marketing Communications Perspective

11th EditionGeorge Belch, Michael Belch

214 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Consumer Behavior: Building Marketing Strategy

14th EditionDavid Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

1,835 solutions

MKTG: Principles of Marketing

10th EditionCarl McDaniel, Charles W Lamb, Joe Hair

136 solutions

Consumer Behavior: Building Marketing Strategy

14th EditionDavid Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

1,835 solutions

The Human Body in Health and Disease

7th EditionGary A. Thibodeau, Kevin T. Patton

1,505 solutions

Clinical Reasoning Cases in Nursing

7th EditionJulie S Snyder, Mariann M Harding

2,512 solutions

Pharmacology and the Nursing Process

7th EditionJulie S Snyder, Linda Lilley, Shelly Collins

388 solutions

Health: The Basics

12th EditionRebecca J. Donatelle

319 solutions

Which of the following is the most common form of sampling in case study research?

Purposive sampling, one of the most common sampling strategies, groups participants according to pre-selected criteria relevant to a particular research question.

Which of the following is an example of a case study?

An example of a case study would be if the researcher was setting out to follow a group of 20 war veterans over a period of 10 years to watch for the development of PTSD.

Which of the following is the major purpose in case studies quizlet?

What is the purpose of a case study? To investigate a single person, group or event in a detailed and in-depth manner. Often used when its only possible/practical to study one person/event at a time because person/event is unique, rare, important, and needs a lot of time and resources to study.

In which type of sample does each member of the entire population being studied have the same chance of being selected?

Simple random sampling. In simple random sampling (SRS), each sampling unit of a population has an equal chance of being included in the sample. Consequently, each possible sample also has an equal chance of being selected.