Do you want to grow your company? Due to personal ambition, because an opportunity has presented itself, or simply to increase your turnover? Whatever your motivation, there are various ways to grow a company. Show
The Ansoff modelThese ways are clearly presented in the Ansoff model, a strategic tool used during the development of a growth strategy. It is a good basis for considering the strategic development of your company. The Ansoff growth matrix is comprised of two axes
The four growth strategiesFour types of growth strategies are proposed on this basis. The four main growth strategies are as follows:
ConclusionBased on the strategies used and its ambitions, a company can choose one of these four strategies. This choice especially depends on the approach of a company's product/market and the latter's taste for risk. Question A __________ growth strategy employs the existing marketing offering to reach new market segments. AnswerThis answer is hidden. Related questionsQ: Iggy Pop is considered by many to be the godfather of a. Pop rock. b. Heavy metal. c. Industrial metal. d. Punk. Q: Queen singer Freddie Mercury modeled his visual image after a. Elvis Presley. b. Elton John. c. Little Richard. d. Liza Minelli. Q: For David Bowie, Ziggy Stardust provided a. a marketing strategy for a world tour. b. a canvas for melodic exploration. c. an alter ego. d. a model for a blue-eyed soul genre. Q: Singer songwriters focused on themes of a. war and peace. b. protest. c. personal experiences. d. psychedelic experiences. Q: In what way did Sgt. Peppers Lonely Hearts Club Band allow the Beatles to experiment beyond the bounds of Beatlemania? Q: Why is the Woodstock festival considered the iconic counterculture event? Q: Rage Against the Machine guitarist Tom Morello devised an effect that made his guitar sound like ________________________ Q: Emocore refers to music that is __________________________. Q: At the Human Be-In, Grateful Deads manager supplied the crowds with a. sing-along lyric sheets. b. LSD. c. free cold drinks. d. free medical clinic services. Q: Three founding members of Pink Floyd were a. convicted felons. b. San Francisco hippie celebrities. c. architecture students. d. film school students. Q: How did the Mods and Rockers gangs influence British rock music? Q: How has rock for pre-teens displaced rock for older consumers and fans? Q: What were some of the marketing strategies used to promote the Backstreet Boys and N Sync? Q: The postwar baby boom created millions of teenagers in the 1960s searching for an identity. How did the arrival of the Beatles figure in this scenario? Q: The popularity of the boy bands genre was due to the work of promoter, _____________. Q: What lasting influence did the British Invasion have on rock and roll music? Q: The Beatles arrived in America less than three months after what tragic event? ________________ Q: Young musicians in 1960s Liverpool combined skiffle, doo-wop, and soul to create a popular genre called ______________________. Q: In 2010, pop music for the 8 to 12 set outsells more serious rock. a. True b. False Q: Skiffle music was a popular folk style based in Dixieland jazz. a. True b. False Q: Which of the following guitar gods was not a member of the Yardbirds? a. Jimi Hendrix b. Eric Clapton c. Jeff Beck d. Jimmy Page Q: The Beatles Rubber Soul album a. signaled a return to skiffle roots. b. delved into Chicago blues. c. announced a departure from pop roots towards new territory. d. was unexpected and boldly experimental. Q: Who brought hip hop turntable techniques to New York? __________ Q: What record first brought mainstream recognition to rap? ___________ Q: Name the three facets of rap music. Q: Name the three facets of hip hop culture. Q: After what artist did Bob Dylan model his early performance style? ____________________________________ Q: This pop rap act used an un-credited sample on a hit record. a. MC Hammer b. DJ Jazzy Jeff and the Fresh Prince c. Vanilla Ice d. Marky Mark and the Funky Bunch Q: Thirty years after getting started in the music business, he was dubbed the godfather of grunge. _____________________________ Q: The Kingston Trio established a market for a lighter, commercial style of folk music. a. True b. False Which of the following growth strategies employs the existing marketing mix?A market penetration strategy employs the existing marketing mix and focuses the firm's efforts on existing customers.
What type of strategy is growing the business from existing customers?Market penetration
The aim of this strategy is to increase sales of existing products or services on existing markets, and thus to increase your market share. To do this, you can attract customers away from your competitors and/or make sure that your own customers buy your existing products or services more often.
In which type of diversification strategy does a firm enter into an entirely new business?Of the three types of diversification techniques, conglomerate diversification is the riskiest strategy. Conglomerate diversification requires the company to enter a new market and sell products or services to a new consumer base.
What is one of the four major growth strategies that marketers typically utilize quizlet?Firms consider pursuing various market segments as part of their overall growth strategies, which, according to the market/product and services strategies matrix, are market penetration, product development, market development, and diversification.
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