Defining CommunicationCommunication is conveying messages by exchanging thoughts and information. Show
Learning Objectives Outline the inherent dimensions and semiotic rules relevant to basic business communication Key TakeawaysKey Points
Key Terms
Communication is the conveying of messages by exchanging thoughts or information via speech, visuals, signals, writing, or behavior. Communication requires a sender, a message, and a recipient, although the receiver may not be present or aware of the sender's intent to communicate at the time of communication. Communication requires that the communicating parties share some area of commonality. The communication process is complete once the receiver has
understood the message of the sender. Business Communication Basics Business
communication is the transmission and exchange of information between people in an organization to facilitate business activities. Business communication encompasses marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional and technical communication. Dimensions of CommunicationCommunication has four primary components:
Wilbur Schram, an authority on mass communications, argued that it is important to examine both the desired and the unintentional impact a message may have on its target. Levels of Semiotic RulesCommunication can be described as information transmission governed by three levels of semiotic rules for making meaning:
Communication is social interaction that requires at least two people who share a common set of signs and semiotic rules. Note that this does not apply to intrapersonal communication such as diaries or self-talk that occurs without interactions with others.  People communicating: Business communication takes place in marketing, brand management, customer relations, consumer behavior, advertising, and public relations. Example Perhaps the most time-honored form of communication is storytelling. People have told each other stories for ages to help make sense of the world, anticipate the future, and certainly to entertain. The art of storytelling draws on your understanding of yourself, your message, and how you communicate it to an audience that is simultaneously communicating back to you. Your anticipation, reaction, and adaptation to the
process determine how successfully you are able to communicate. The Nature of Effective CommunicationEffective communication avoids distorting messages during the communication processes. Learning Objectives Define effective communication in the context of organizational challenges and barriers Key TakeawaysKey Points
Key Terms
Effective communication takes place when information is shared accurately between two or more people or groups of people and provokes the desired response. Effective communication should generate and maintain the desired effect, and offer the potential to increase the effect of the message. The goal of communication is usually to generate action, inform, create understanding, or communicate a certain idea or point of view. Communication: Carefully considering word choice, mode of message, and the intended audience can eliminate many barriers to communication. Barriers to Effective Communication Barriers to effective communication distort,
obscure, or misrepresent the message and and fail to achieve the desired effect. Barriers to successful communication include message overload (when a person receives too many messages at the same time) and message complexity. Another barrier is "knowledge-appropriate" communication–using ambiguous legal words or medical jargon with another person who doesn't understand them. Effective communication only happens when the words and symbols used create a common level of understanding for both
parties.
The Nature of Efficient CommunicationEfficient communication achieves its desired effect with the least amount of effort and resources. Learning Objectives Analyze the key considerations one should keep in mind in the business world to optimize their communicative
capacity Key TakeawaysKey Points
Key Terms
Efficient communication conveys a message and achieves a desired effect using the least possible effort and resources. A key element of effective communication is having a clear process for developing and disseminating information. To create effective oral and written communication one should consider the audience, the format and content, and the channel or mode of transmission. A communication strategy speaks to each of these elements and guides how messages and information are developed and shared. Clocks: A good communicator does not waste time. Communication Strategy Good communicators begin by analyzing a given situation to develop a strategy for delivering their message. They consider the target audience and its level of knowledge and awareness. Does the audience have the background information it needs to understand the message? Which delivery mode is best suited to their understanding (i.e., a visual presentation or a written report)? These are all important points to
consider when crafting a communication strategy. The Nature of Persuasive CommunicationsPersuasion presents arguments that move, motivate, or change an audience. Learning Objectives Assess the value and appropriate uses of persuasive communication tactics in an organizational framework Key TakeawaysKey Points
Key Terms
Persuasion attempts to influence people's beliefs, attitudes, intentions, motivations, or behaviors in relation to an event, idea, object, or other person(s). Persuasion is achieved through written or spoken communication that conveys information, thoughts, emotions, logic, and arguments. Effective business communication often involves persuasion. Salespeople, lawyers, and
politicians make their living attempting to persuade others, and persuasion is an important part of the work of managers and leaders as well.
StimulationPersuasive communication reinforces, intensifies, and prioritizes existing beliefs. The purpose may be to spur action, build group cohesion, or develop commitment to a shared set of goals. This approach may begin by acknowledging areas of common ground and then introducing new information that helps the audience value this commonality even more. ConvincingSometimes a message is meant to convince an audience of the rightness of a certain choice or course of action. This often involves getting people to change their minds. The use of evidence and logical reasoning are effective techniques for accomplishing this type of persuasion. Call to ActionPersuasive argument is often a call to action. This type of speech is not purely about stimulating interest to reinforce and accentuate beliefs, or convincing an audience of a viewpoint. Its intention is to get people to do something (often to change their behavior). Calls to action are commonly part of implementing decisions. Call to action: A call to action offers its audience a clear choice for their response. There are several types of calls to action: adoption, discontinuance, deterrence, and continuance. Adoption means the speaker wants to persuade the audience to accept a new way of thinking or adopt a new idea that influences their behavior. Discontinuance is the opposite: it involves the speaker persuading audience members to stop doing something (like quit smoking). Deterrence is a call to action that focuses on persuading the audience not to start something if they haven't already started. Continuance means the speaker wants to persuade the audience to continue doing what they have been doing, such as reelect a candidate, keep buying a product, or stay in school to get an education. Increase ConsiderationPersuasive communicators also work to increase audience awareness and willingness to consider their position. Effective persuasion requires a target that is open to persuasion, and often this depends on how a message is framed and delivered. For example, an audience that is unmoved by appeals to emotion may be more willing to listen to rational arguments and facts. Tolerance for Alternative Perspectives The final key to creating a persuasive argument is
helping the audience develop a tolerance for alternative perspectives. Perhaps the audience is interested in purchasing a certain type of car; as the lead salesperson on that model, the speaker has to listen and perform informal audience analysis to learn that horsepower and speed are important values to this customer. Types of Communication: Verbal, Written, and NonverbalThere are three main vehicles for communication: verbal, written, and non-verbal.
Learning Objectives Recognize the main ways in which individuals communicate and the pros, cons, and methods associated with each Key TakeawaysKey Points
Key Terms
The most common vehicles for communication are oral, non-verbal, written, and
electronic. Oral communication: Oral communication allows immediate feedback. Written communication includes e-mail, memos, and reports. There is usually a gap of time and space between creation/transmission of a written message and its receipt. Written communication can include non-verbal
elements like handwriting style, spatial arrangement of words, or the format and physical layout of a page that can effect how it is understood. However, the absence of aural cues such as tone of voice make careful word choice, grammar, structure, and punctuation essential for effective written communication. Non-Verbal CommunicationSocial psychologist Michael Argyle said that while spoken language is normally used to communicate information about external events that impact the speakers, non-verbal codes establish and maintain interpersonal relationships. Argyle concluded there are five primary functions of non-verbal bodily behavior in human communication:
Humans communicate interpersonal closeness through series of non-verbal actions known as immediacy behaviors. Examples of immediacy behaviors are smiling, touching, open body positions, and eye contact. Cultures that display these
immediacy behaviors are considered high-contact cultures. Licenses and AttributionsCC licensed content, Shared previously
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Which of the following is the interchange of thoughts opinions or information by speech writing or signs?Webster's Dictionary defines communication as “the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs.” It is important to consider that communication is not just verbal in form.
What is an exchange of information ideas and thoughts between sender and the receiver through an accepted code of symbols?Communication is the process by which a message or information is exchanged from a sender to a receiver.
What is known as the exchange of ideas information thoughts and feelings?Communication is the exchange of ideas, thoughts and feelings between two or more people. We communicate verbally or non-verbally on a daily basis with our peers, coworkers and our family members.
What is exchanged in the communication process?The process of exchanging information through a medium is called 'communication'.
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Which of the following is the exchange of thoughts opinions or information by speech writing or behavior?
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