Which of the following is not one of the four areas of feasibility analysis discussed in the unit?

An assessment of the practicality of a proposed project/plan

What is a Feasibility Study?

A feasibility study, as the name suggests, is designed to reveal whether a project/plan is feasible. It is an assessment of the practicality of a proposed project/plan.

Which of the following is not one of the four areas of feasibility analysis discussed in the unit?

A feasibility study is part of the initial design stage of any project/plan. It is conducted in order to objectively uncover the strengths and weaknesses of a proposed project or an existing business. It can help to identify and assess the opportunities and threats present in the natural environment, the resources required for the project, and the prospects for success. It is conducted in order to find answers to the following questions:

  1. Does the company possess the required resources and technology?
  2. Will the company receive a sufficiently high return on its investment?

Steps in a Feasibility Study

Conducting a feasibility study involves the following steps:

  1. Conduct preliminary analyses.
  2. Prepare a projected income statement. What are the possible revenues that the project can generate?
  3. Conduct a market survey. Does the project create a good or service that is in demand in the market? What price are consumers willing to pay for the good or service?
  4. Plan the organizational structure of the new project. What are the staffing requirements? How many workers are needed? What other resources are needed?
  5. Prepare an opening day balance of projected expenses and revenue
  6. Review and analyze the points of vulnerability that are internal to the project and that can be controlled or eliminated.
  7. Decide whether to go on with the plan/project.

Contents of a Feasibility Report

A feasibility report should include the following sections:

  1. Executive Summary
  2. Description of the Product/Service
  3. Technology Considerations
  4. Product/ Service Marketplace
  5. Identification of the Specific Market
  6. Marketing Strategy
  7. Organizational Structure
  8. Schedule
  9. Financial Projections

Types of Feasibility Study

1. Technical feasibility

  • Technical: Hardware and software
  • Existing or new technology
  • Manpower
  • Site analysis
  • Transportation

2. Financial feasibility

  • Initial investment
  • Resources to procure capital: Banks, investors, venture capitalists
  • Return on investment

3. Market feasibility

  • Type of industry
  • Prevailing market
  • Future market growth
  • Competitors and potential customers
  • Projection of sales

4. Organizational feasibility

  • The organizational structure of the business
  • Legal structure of the business or the specific project
  • Management team’s competency, professional skills, and experience

Final Word

The practice of companies blindly following available templates comes with enormous risks. Whether companies design or copy certain business models, it is necessary to conduct a feasibility study, using models, to reduce the risk of failure. A feasibility study of the business model should be centered on the organization’s value creation processes.

More Resources

Thank you for reading CFI’s guide on Feasibility Study. To keep learning and advancing your career, the additional CFI resources below will be useful:

  • Cross-Sectional Data Analysis
  • Financial Statements Examples – Amazon Case Study
  • Market Planning
  • Parameter

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Goldsmith Technology Commercialization Model

Once the technical feasibility and market studies are complete, it is time to determine Business Feasibility. The first purpose of this effort is to financially model the venture opportunity and achieve a break-even analysis. In other words, based upon the costs of goods sold, capital costs, and management and administration, how much revenue generated from units sold is required to break-even and over what period of time.

Once a break-even analysis is developed, the entrepreneurs can develop realistic financial projections for best case and worst case scenarios. These scenarios will be critical in strategic planning, milestone development and venture valuation analysis. The simple objective is to determine what level of revenue is required to satisfy the return on investment demanded by the founder and/or the investors.

Definition: The economic feasibility step of business development is that period during which a break-even financial model of the business venture is developed based on all costs associated with taking the product from idea to market and achieving sales sufficient to satisfy debt or investment requirements.

Objective: The objective of the economic feasibility is to develop a financial model of the business venture.

Product: The product of this step is a complete integration of the technical product information and the market study into one or more break-even financial models.

Business Activities

The business activities common to this step are those necessary to develop a conceptual plan for a business venture based upon one or more financial scenarios.

During the economic feasibility step, the following activities must be completed:

  • Develop a financial analysis that identifies break-even scenarios based upon unit prices, volume of sales, and costs
  • Determine whether the business opportunity presents sufficient profit margins to justify a business venture
  • Assess the merits of licensing the opportunity compared to venturing

Milestones: A financial model accurately representing the business opportunity

Funding Sources: Personal finances, Friends and family

Business Information: Completion of the economic feasibility step will usually result in a go/no-go decision concerning the business venture, and if the decision is positive, identification of sources and uses of seed capital for the development phase.

Key Questions

Does the venture demonstrate a positive economic feasibility?
Have you developed a break-even financial analysis for the venture?
Does the venture offer financial returns that justify investment?
Have you compared the merits of licensing to venture?

What are the four areas of the feasibility analysis?

The full feasibility analysis for a for-profit enterprise typically covers four areas: Product/service feasibility; Industry/market feasibility; Organizational feasibility; and Financial feasibility (Barringer & Gresock, 2008).

Which one is not the part of feasibility analysis?

resource feasibility is NOT a feasibility analysis criterion.

What are the types of feasibility analysis?

There are different types of studies to check feasibility, such as technical feasibility, market feasibility, organization feasibility, and financial feasibility, that help a company determine the viability of a business plan.