How vulnerable am I to danger? How severe is the danger? Someone watching television sees an advertisement about exercise. This is a cue to action that starts her thinking about her own need to exercise. There may be some variables (demographic, sociopsychological, and structural) that cause her to think about it a bit more. She remembers here college health course that included information about heart disease and the importance of staying active. She knows she has a higher than normal risk for heart disease because of family history, poor diet, and slightly elevated blood pressure. Therefore, she comes to the conclusion that she is susceptible to heart disease (perceived susceptibility). She also knows that if she develops heart disease, it can be very serious (perceived seriousness/severity). Based on these factors, the individual thinks that there is reason to be concerned about heart disease (perceived threat). She knows that exercise can help delay the onset of heart disease and can increase the chances of surviving a heart attack if one should occur (perceived benefits). But exercise takes time from an already busy day, and it is not easy to exercise in the variety of settings in which she typically finds herself, especially during bad weather (perceived barriers). Her confidence in being able to exercise regularly will also be important. She must now weigh the threat of the disease against the difference between benefits and barriers. This decision will then result in the likelihood of exercising or not exercising (likelihood of taking recommended preventive health action) Recommended textbook solutions
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