Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Show
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. Advantages of email marketingThe benefits of email marketing include:
Disadvantages of email marketingSome of the potential problems of email marketing include:
Which of the following is a disadvantage of direct mail advertising?The response rate for direct mail is typically low, and it can be expensive to design and print a quality direct mail piece. Additionally, potential customers may not be receptive to receiving unsolicited mail. For these reasons, it may be more effective to focus on other marketing channels.
Which of the following is a disadvantage of newspapers as an advertising medium?Some disadvantages of newspaper advertising are a declining readership, close competition with other ads, and newspaper clutter. Newspaper businesses are in a constant struggle to compete with news from other medias, and their readership is sometimes quite small.
What is a disadvantage of using radio as an advertising medium?Like any other medium, radio too has certain limitations. These include lack of a visual element, audience fragmentation, limited research data, limited listener attention, and clutter.
Which of the following is a disadvantage of using television as an advertising medium quizlet?Which of the following is a disadvantage of using television advertising? It has a limited viewing audience due to increased zipping and zapping. A series of associated local TV stations are known as ______.
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