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5 Types of Qualitative Research MethodsQualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data. Qualitative research is subjective in nature: Types of Qualitative Research methods: 1. Ethnography Example of application: This on-the-field method can help companies in assessing how consumers use certain products or services, and accordingly develop new products or revamp existing products. 2. Narrative Example of application: A business can use this method to understand challenges faced by their target audience that can in turn be utilised for innovation and development of products. 3.
Phenomenology Example of application: Universities can rely on this method to understand how students make their choices about applying to universities/colleges. 4. Grounded Theory Example of application: A product-based company can use this method to understand how their customers use their products or individual features of their product or products. 5. Case study Example of application: For a business, case studies are a useful tool to formulate strategies, understand influences, devise new methods etc. With open-ended questions, qualitative research methods produce results that are descriptive and inferences that are useful in breaking down complex problems into simpler components. The onus is on the researcher – he or she can change the course of the research based on the responses from or observations of the subjects. What is qualitative research? Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives. Rather than by logical and statistical procedures, qualitative researchers use multiple systems of inquiry for the study of human phenomena including biography, case study, historical analysis, discourse analysis, ethnography, grounded theory, and phenomenology. University of Utah College of Nursing, (n.d.). What is qualitative research? [Guide] Retrieved from https://nursing.utah.edu/research/qualitative-research/what-is-qualitative-research.php#what The following video will explain the fundamentals of qualitative research. What type of qualitative research refers to the study of how people understand their experiences meaningful?Coming from the word “phenomenon,” which means something known through sensory experience, phenomenology refers to the study of how people find their experiences meaningful.
Which kind of qualitative research refers to the systematic collection and objective evaluation of data related to past occurrence?Typically, the ethnographer focuses on a community. Qualitative-Systematic collection and objective evaluation of data related to past occurrences in order to test hypotheses concerning causes, effects, or trends of these events that may help to explain present events and anticipate future events.
Which of the following types of studies is considered a qualitative study?Six common types of qualitative research are phenomenological, ethnographic, grounded theory, historical, case study, and action research.
Which kind of qualitative research refers to an inductive technique developed for health related topics?Grounded theory approach is a commonly used qualitative method in the social sciences to inductively generate or discover a theory out of the data.
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