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Which cognitive learning encompasses the association between two or more concepts in the absence of conditioning?

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Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 3? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 3 “

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What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 3

Assignment No.Answers
Consumer Behaviour Assignment 1 Click Here
Consumer Behaviour Assignment 2 Click Here
Consumer Behaviour Assignment 3 Click Here
Consumer Behaviour Assignment 4 Click Here

Q1. _____________ is the distinctive combination of inner characteristics of an individual.

Answer:- c

Q2. ______________ indicates customers’ affinity for country-of-origin brands and their affinity for foreign brands.

Answer:- b

Q3. Cattell suggested that if we could identify the source traits that correlate highly with one another, we would be able to identify an underlying surface trait.

Answer:- a

Q4. _______________ works to suppress all unacceptable urges of the id and struggles to make the ego act upon idealistic standards rather that upon realistic principles.

Answer:- a

???? Next Week Answers: Assignment 04 ????

Which cognitive learning encompasses the association between two or more concepts in the absence of conditioning?

Q5. What defines ‘the set of human characteristics associated with a brand?’

Answer:- b

Q6. _______________ is the totality of individuals’ thoughts and feelings having reference to him/her as an object.

Answer:- a

????If there are any changes in answers will notify you on telegram so you can get 100% score, So Join???? ????

Q7. Which among the following is not a principal element of learning?

Answer:- a

Q8. Which cognitive learning encompasses the association between two or more concepts in the absence of conditioning?

Answer:- a

Q9. Which among the following is not true about Tri-component attitude formation model?

Answer:- b

Q10. AIDA model is an acronym for:

Answer:- b

Consumer Behaviour Assignment 1 Answers 2022

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Exam 2: part 1

QuestionAnswer
What does ability refer to? The capacity of individuals to attend to and process information. Related to knowledge and familiarity with the product, brand, or promotion.
Self-Concept The totality of the individual's thoughts and feelings having reference to himself or herself as an object.
Actual Self-Concept "Who I am now"
Ideal Self-Concept "Who I would like to be"
Private Self-Concept "How I am or would like to be to myself"
Social Self-Concept "How I am seen by others or how I would like to be seen by others"
Ad Avoidance Selectively avoid exposure to advertising messages
Zipping Occurs when one fast forwards through a commercial on a prerecorded program.
Zapping Involves switching channels when a commercial appears.
Muting Turning the sound off for a commercial
Affect Intensity Some people experience emotions more strongly than others.
Attention Occurs when the stimuli is "seen".
Perception Exposure, attention, and interpretation
Asch Phenomenon The affect on decisions that occurs from a perceived pressure to conform to the opinions of group members.
Group Two or more individuals who share a set of norms, values, beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent.
Reference Group A group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior.
Primary Groups Family and friends, usually involve strong ties and frequent interaction.
Secondary Groups Professional and neighborhood associations, involve weaker ties and less frequent interaction.
Dissociative Reference Groups Groups with negative desirability, a group whose use of a product will deter other buyers
Aspiration Reference Group Nonmembership groups that exert strong influence.
Brand Community A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm.
Brand Engagement Refers to the extent to which an individual includes important brands as a part of his or her self-concept.
Conditioning A set of procedures that marketers can use to increase the chances that an association between two stimuli is formed or learned.
Classical Conditioning The process of using an established relationship between one stimuli (music) and response (pleasant feelings) to bring about the learning of the same response to a different stimulus.
Operant Conditioning Involves rewarding desirable behaviors such as brand purchases with a positive outcome that serves to reinforce the behavior.
Clutter Represents the density of stimuli in the environment.
Program Involvement Refers to how interested viewers are in the program or editorial content surrounding the ads.
Informational Overload Occurs when consumers are confronted with so much information that they cannot or will not attend to all of it.
Subliminal Stimulus A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it.
Interpretation The assignment of meaning to sensations.
Cognitive Learning Encompasses all the mental activities of humans as they work to solve problems or cope with situations.
Iconic Rote Learning Learning a concept or the association between two or more concepts in the absence of conditioning.
Consumer Socialization The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.
Consumption Subculture A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.
Innovation An idea, practice, or product perceived to be new by the relevant individual or group.
Cross-Promotions Signage in one area of the store promotes complementary products in another.
Dual-Coding Storing the same information in different ways results in more internal pathways for retrieving information.
Innovators Venturesome risk takers. Capable of absorbing the financial and social costs of adopting an unsuccessful product. Tend to be younger and better educated. Make extensive use of commercial media, sales personnel, and professional sources in learning prdcts
Early Adopters Tend to be opinion leaders in local reference groups. They are successful, well educated, and somewhat younger than their peers.Willing to take calculated risks but are concerned with failure.They provide information to others.
Early Majority Tend to be cautious about innovations. Adopt sooner than most of their social group but also after it has become somewhat successful. Socially active but seldom leaders. Somewhat older, less well educated and less socially mobile than early adopters.
Late Majority Members are skeptical about innovations. They often adopt more in response to social pressures or a decreased availability of the previous product than because of a positive evaluation of the innovation. Tend to be older and have less social status.
Laggards Locally oriented and engage in limited social interaction. They tend to be relatively dogmatic and oriented towards the past. Adopt innovations only with reluctance.
Episodic Memory The memory of a sequence of event in which a person participated.
Semantic Memory The basic knowledge and feelings an individual has about the concept.
Expectation Bias Individuals' interpretations of stimuli tend to be consistent with their expectations.
Extended Self Consists of the self plus possessions; that is, people tend to define themselves in part by their possessions.
Family Decision Making The process by which decisions that directly or indirectly involve two or more family members are made.
Flashbulb Memory Acute memory for circumstances surrounding a surprising and novel event.
Schema A representation of a plan or theory in the form of an outline or model.

Which cognitive learning encompasses the association between two or more concept in the absence of conditioning?

iconic Rote learning: It is the learning of an association between two concepts in the absence of conditioning. That is, the association is formed without a direct reward (operant conditioning) or pairing the stimulus with an unconditioned response (classical conditioning).

What are the two basic forms of conditional learning?

Classical conditioning involves associating an involuntary response and a stimulus, while operant conditioning is about associating a voluntary behavior and a consequence.

Is conditioning a form of cognitive learning?

Conditioning, a type of learning that occurs when people associate two things, involves cognition, or mental processes. There are two major types of conditioning, classical and operant, and cognition is different in each of them.

Which type of learning encompasses all the mental activities?

Cognitive learning is a learning process that results from the effective use and application of the brain.

cognitive learning encompasses association concepts absence conditioning Classical conditioning

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