Which type of communication is called as public relations?"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
Why media is important to public relations practitioners?Public relations practitioners need journalists as conduits for getting messages to various publics. Journalists need public relations people as sources for story ideas, leads to authoritative spokespersons, and specific information about stories in progress.
Which practitioner is credited with coining the term public relations counsel in the 1923 book crystallizing public opinion?
What is public relations and advertising?Public relations is a marketing tool of communicating expertly drafted messages using non-paid/earned media to build mutually beneficial relationships with the public. Advertising is the action of calling public attention to an idea, good, or service through paid announcements by an identified sponsor.
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