Presentation on theme: "What is marketing? the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges."— Presentation transcript: 1 What is marketing? the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. links producers to the customers who buy their goods and services Show
2 Marketing Activities (The 4 P’s)
3 Marketing Activities (The 4 P’s)
4 Marketing Activities (The 4 P’s) 5 Marketing Activities (The 4
P’s) 6 Items that are marketed
7 Where does Marketing Occur? 8 Marketing
Concept A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying consumer wants and needs while achieving company goals. 9 Elements of the Marketing Concept
10 What is Marketing’s Role in a Private Enterprise System? 11 How would consumers and businesses be affected if marketing did not
exist? 12 How Does Marketing Benefit Our
Society? 13 The Six
Functions of Marketing
14 Channel management (a.k.a.) Distribution 15 Marketing-information management 16 Pricing Establishes products’ prices
17 Product/Service Management
18 Promotion Reminds customers about products/businesses
19 Selling Creates a following of loyal customers
20 Distribution is important to marketing because 21 Marketing-Information Management is important to marketing
because
22 Pricing is important to marketing because 23 Product/Service Management is important to marketing because 24 Promotion is important to marketing
because 25 Selling is important to marketing because 26 The interrelationships among marketing functions What is the process of promoting or persuading value to consumers to choose your product or service through advertising?Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. This advertising method attempts to frame products in a positive light and convince consumers about its benefits.
What are goods and services that have a monetary value and satisfy consumers needs and wants?Goods are tangible items that have monetary value and satisfy customers' needs and wants. Examples of economic goods are cars, furniture, electronics, and clothing.
What is the process of promoting and selling a product to a customer?What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
What is the process of developing promoting and distributing specific locations to customers in an effort to increase visitation to that location?Destination marketing is a form of marketing, in which a destination is promoted to potential visitors, in order to increase the number of people that travel to that location.
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