Mass Communication has existed since ancient times when it was present in the basic forms of verbal and non-verbal communication. With the progressing time, mass media has transformed immensely from being a medium of public communication to becoming a global platform of social communication where people can freely express themselves. The new technologies and social media platforms have changed the way we perceive the world around us. Further, this outbreak of innovations and technologies has also boosted the media industry leading to colossal career opportunities emerging in this field. In this blog, we will walk you through various types of Mass Communication and the diverse opportunities you can explore in this ever-growing field. Show
Know All About Mass Communication Courses After 12th This Blog Includes:
Mass Communication is termed as a medium of dispersing information to a large group of people. It is a means of disseminating information beyond physical and geographical restraints through various media. From folk songs, dances and theatres to radio, video games and social media, Mass Communication has always been an integral part of the human world. With time and the constant growth in communication technologies, the reach and ambit of mass communication has expanded aggressively. There are mainly four types of Mass Communication:
We have listed down the widely used types of Mass Communication from traditional to new media. Must Read: Masters in Mass Communication Credits – Jacob Does StuffCourtesy: The New York TimesAmongst the conventional forms and types of Mass Communication, the print media comprises of those platforms that facilitate communication mainly through written communication such as newspapers, books, journals, etc. In earlier times when cinema and TV hadn’t emerged, print media forms were utilised to publish the latest news and happenings as well as for entertainment purposes. Even in the digital age, print media hasn’t lost its prominence as we still cherish the morning newspaper with a cup of tea as well as find leisure in reading our favourite novels in the paperback format rather than through a screen. The most crucial change brought to print media is that it has advanced towards online platforms as well since many newspapers have established a strong online presence to keep people updated about the latest happenings across the globe bringing them at the touch of our screens! Must Explore: Types of Journalism Courtesy: GfycatBroadcast Media mainly refers to the electronic broadcast platforms that are amongst the pivotal types of mass communication. Whether through radio, films or TV shows, this form of mass media carries out the distribution of news, information and entertainment through audio and visuals by implementing electronic broadcasting platforms. Below we have detailed the major three kinds of broadcast media, i.e. Radio, Film and Television. RadioCourtesy: Cosmic MonocleRadio is one of the oldest types of Mass Communication. It is a medium through which electromagnetic signals are delivered over long distances. Being a traditional form of Mass Media, radio was earlier used to make news announcements, telecast important events and then it also started broadcasting music as well as entertaining conversational programs. With the digital age, online radio channels have emerged which made it more accessible than FMs that worked on certain frequencies and network connections. Recommended Read: Radio Jockey Course Film and TelevisionCourtesy: GiferWhen Thomas Edison invented the Kinetoscope by Thomas Edison, the phenomena of motion pictures came into being. Film and Television are the major sources of entertainment to more than 90% of the world’s total population. It is one of the most popular types of Mass Communication which include both audio-visual aspects of communication. Moving pictures and sounds along with interactive storytelling works in confluence with each other to provide content that is engaging and entertaining. Moreover, the TV and Film industry is filled with massive career opportunities whether you are a creative writer or an imaginative visualizer. For those wanting to make a career in this branch of broadcast media, there are a multitude of courses available from Digital Filmmaking to Film Editing as well as Multimedia and Animation and Cinematography courses! Check Out Our Exclusive Guide on How to Become a Filmmaker? Courtesy: Good to SEOOne of the underrated yet potential types of Mass Communication, Outdoor media corresponds to the dissemination of information as well as advertising through our outer environments such as billboards, posters, boardings, banners, etc. This form is utilised to advertise products or services as well as spread social information and awareness to the general public. Quite similar to the outdoor media, Transit Media is more inclined towards advertising through posters, banners, signs and notices in means of transportations such as Buses, Metro, Rail, amongst others. Check Out: Advertising Courses Courtesy: GiphyDigital Media is one of the recent and popular types of Mass Communication and has become an influential form of media in the present time. Also referred to as new media, it combines all the attributes of interactive communication as the internet provides quick and easily accessible information in a variety of formats. It encompasses wide-ranging mediums such as emails, podcasts, blogs, websites, videos, social media, amongst others. Be it the digital applications in your smartphone or your favourite video game to play online, digital media has encompassed a larger part of our daily activities. A career in digital marketing and social media marketing is amongst the most trending ones in the present times as every organisation is consistently striving to create a strong online presence and thus better facilitation of communication with their target audience! Explore Digital Media in detail through our exclusive list of top Digital Marketing Books! Examples of Types of Mass CommunicationMentioned below are several examples of types of mass communicationwhich we use in our everyday life and can learn a lot from too! They are different modes of communicationand are extremely important. Have a look here:
Types of Mass Communication CoursesThere is an array of mass communication courses offered by universities and colleges in India and around the world. Here are the major types of Mass Communication courses: Diploma Courses in Mass Communication
Bachelor’s Courses in Mass Communication
Master’s Level Courses in Mass Communication
Functions of Mass CommunicationThe different types of mass media play varied roles whether as mediums of communication, a watchdog of democracy, impact on the popular culture and so on. Here are the key functions of Mass Communication:
Benefits of Mass CommunicationMass Communication is the most important source of information to the masses. It keeps the masses enlightened and updated about the happenings all around the world. Without various mediums of mass communication, 2021 would have been a dark year. Even during the ongoing pandemic, it is only through various means of mass communication that the world was updated about the threat that Covid 19 is. It also has a major role to play in the authenticity of the news. It is the technique of reaching out to the corners of the world and helping every individual form an opinion of their own. Mass communication also has an important role to play in globalisation and making the world a smaller place by keeping everyone connected to each other. Mass Communication Job ProfilesMentioned below are various job profiles related to mass communication. Check it out:
FAQsWhat are the different types of mass communication? The major types of mass communication are: Advertising What are the 5 basic types of mass media? The 5 basic types of mass media includes newspaper, TV, radio, internet and magazines. Hence, Mass Communication is a vast field filled with copious mediums that are ever-growing in the digital world. We hope that this blog on types of Mass Communication helped you gained information about various media forms. If you’re planning to pursue courses in Mass Communication and don’t know where to begin with, book a session with our Leverage Eduexperts and we’ll assist you in selecting an ideal course that aligns with your interests and can help you explore a lucrative career in the field of Media. What are the means of mass media communication?Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Which are the main means of mass communication explain the importance of radio and television as an effective mayor of mass communication in India?(a) As an effective means of mass communication, these media provide news to people throughout the country including rural areas. (b) People are also made aware of the programmes and policies of the government. (c) They provide educational programmes that can be understood even by the illiterate people.
Which term refers to the means of communication such as radio television magazines or the Internet?The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."
Which is the most popular means of mass communication and why?Television is the most powerful, effective and possibly the best means of mass communication. This is because television is capable of reaching out to the people residing in remote areas.
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