What is the main benefit of having a social media information system SMIS that gathers and analyzes a companys social media data?

Q8-1: What is a social media information system (SMIS)?

• Three SMIS roles:
  • Social media providers: platforms that enable creation of social relationships among people with common interests.
  • Users: include both individuals and organizations that use SM sites to build social relationships.
  • Communities: based on family or geographic relationships or geographic location.
• SMIS components: SMIS have the same 5 components which are hardware, software, data, procedures, and people.

Q8-2: How do SMIS advance organizational strategy?

• Social media and the sales and marketing activity: Social CRM is a dynamic, SM-based CRM process. The relationships between organizations and customers emerge in a dynamic process as both parties create and process content.
• Social media and customer service: organizations whose business strategy involves selling to or through developer networks have been the earliest and most successful at SM-based customer support.
• Social media and inbound and outbound logistics: companies whose profitability depends on the efficiency of their supply chain have long use information systems to improve both the effectiveness and efficiency of structured supply chain processes.
• Social media and manufacturing and operations: Crowdsourcing: is the dynamic social media process of employing users of to participate in product design or product redesign.
• Social media and human resources: Organizations use social media sites like LinkedIn to hire the nest people more quickly and at a lower cost.

Q8-3: How do SMIS increase social capital?

• What is the value of social capital?: The value of social capital is determined by the number of relationships in a social network, by the strength of those relations, and by the resources controlled by those related.
• How do social networks add value to business?: Today, progressive organizations maintain a presence on Facebook, LinkedIn, Twitter, and possibly other sites. They include links to their social networking presence on their web sites and make it easy for customers and interested parties to leave comments.
• Using social networking to increase the number of relationships: If you are an influencer in your social network, your opinion may force a change in others’ behavior and beliefs.
• Using social networks to increase the strength of relationships: To an organization, the strength of a relationship is like likelihood that the other entity in the relationship will do something that benefits the organization.
• Using social networks to connect to those with more resources: The 3rd measure of the value of social capital is the value of the resources controlled by those in the relationships.

Q8-4: How do (some) companies earn revenue from social media?

• You are the product: The dilemma then becomes how do they monetize, or make money from, their application, service, or content.
• Revenue models for social media: From either: advertising or “freemium”
• Does mobility reduce online ad revenue?: On the surface, yes. According for 29 percent of total digital ad spending.

Q8-5: How do organizations develop an effective SMIS?

• Step 1: Define your goals: develop an SMIS is to clearly define what the organization wants to achieve with SM.
• Step 2: Identify success metrics: Identify metrics that will indicate when you’ve achieved your goals.
• Step 3: Identify the target audience: create an effective SMIS is to clearly identify your target audience.
• Step 4: Define your value: After pinpointing target audience, you’ll need to define the value you’ll provide your audience.
• Step 5: Make personal connections: The true value of social media can be achieved only when organizations use social media to invest and may no longer listen to them.
• Step 6: Gather and analyze data: Finally, when creating a social media strategy, you need to gather the right amount of data necessary to make the most informed decision you can.

Q8-6: What is an enterprise social network (ESN)?

• Enterprise 2.0: An enterprise social network is a software platform that uses social media to facilitate cooperative work of people within an organization.
• Changing communication: Prior to 1980, communication in the United States was restricted to a few communication channel, or means of delivering messages.
• Deploying successful enterprise social networks: In order to ensure a successful implementation of an ESN, organizations can also follow industry best practices, or methods that have been shown to produce successful results in prior implementations.

Q8-7: How can organizations address SMIS security concerns?

• Managing the risk of employee communication: The first step that any organization should take is to develop and publicize a social media policy, which is a statement that delineates employees’ rights and responsibilities.
• Managing the risk of inappropriate content: As with many relationships, comments can be inappropriate or excessively negative in tone or be otherwise problematic.

Q8-8: 2026?: New mobile devices with innovative mobile-device UX, coupled with dynamic and agile information systems will continue to occur between now and 2026.

This entry was posted in Uncategorized. Bookmark the permalink.

What is the main benefit of having a social media information system SMIS that gathers and analyzes a company's social media data?

What are some of the direct benefits of defining an organization's target market more than one answer may be correct?

Why does it make sense to categorize data and procedures together as social media information system SMIS components?

What is the purpose of the twitter Report Card quizlet?