What is a challenge marketers in the United States will face in the future Quizlet

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What is a challenge marketers in the United States will face in the future group of answer choices?
What is a social force that influences the marketing environment?
In which of the following does the marketer aim its marketing efforts at two or more segments developing a marketing strategy for each?
Why should marketers pay close attention to the cultural environment quizlet?

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1. Market Access- Within 10 years of implementation, all tariffs will be eliminated on North American industrial products traded among Canada, Mexico and the US, and all trade will be duty free

2. Nontariff Barriers- Mexico will eliminate nontariff barriers and other trade-distorting restrictions. Eliminates Mexican barriers, such as local-content, local production, and export performance. US exporters benefit.

3. Rules of Origin-reduces tariffs only for goods made in North America, tough rules of origin will determine whether goods qualify. Rules of Origin are designed to prevent free riders from benefiting through minor processing or transshipment of non-NAFTA goods. For example, Japan could not assemble autos in Mexico and avoid US or Canadian tariffs and quotas unless the auto had a specific percentage of Mexican (i.e. North American) content.

4. Customs Administration- Uniform customs procedures and regulations, uniform procedures ensure that exporters who market their products in more than one NAFTA country will not have to adapt to multiple customs procedures.

5. Investment- NAFTA will eliminate investment conditions that restrict the trade of goods and services to Mexico

6. Services- NAFTA establishes the first comprehensive set of principles governing services trade. Can use own drivers when transporting goods to another country, makes Mexico's market open for international truck, bus and rail transport and eliminates the requirement to hand off cargo to a Mexican vehicle upon entry into Mexico, saving US industry both time and money.

7. Intellectual Property- NAFTA will provide the highest standards of protection of intellectual property available in any bilateral or international agreement. The agreement covers patents, trademarks, copyrights, trade secrets, semi conductor integrated circuits, and copyrights for North American movies, computer software and records.

8. Government Procurement- guarantees business fair and open competition for procurement in North America through transparent and predictable procurement procedures. In Mexico, PEMEX (the national oil company), CFE (the national electric company), and other government-owned enterprises will be open to US and Canadian suppliers.

9. Standards- NAFTA prohibits the use of standards and technical regulations used as obstacles to trade. However, NAFTA provisions do not require the US or Canada to lower existing health, environmental, or safety regulations, nor does NAFTA require the importation of products that fail to meet each country's health and safety standards.

What is a challenge marketers in the United States will face in the future group of answer choices?

What is a challenge marketers in the United States will face in the future? customer satisfaction.

Major sociocultural issues directly affecting marketers include demographic and diversity characteristics, cultural values, and consumerism. Changes in a population's demographic characteristics, such as age, income, race, and ethnicity, can lead to changes in that population's consumption of products.

In which of the following does the marketer aim its marketing efforts at two or more segments developing a marketing strategy for each?

a market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a marketing strategy for each. the four marketing activities - product, price, promotion, and distribution - that the firm can control to achieve specific goals within a dynamic marketing environment.

Why should marketers pay close attention to the cultural environment quizlet?

Why should marketers pay close attention to the cultural environment? marketers need to pay more attention to the cultural environment of their target market so that their corporate marketing activities do not create a negative impact.