From the course: Writing and Delivering Speeches “ - When speaking to inform, your goal is to educate your audience on a topic or give them updated information. Your objective is to be objective. You want to share new information with your audience in an unbiased and balanced way. There are multiple structures you can use to organize your informative speech. I'll walk you through some common formats. As with any speech, you'll want to start by providing a hook or a compelling reason for your audience to
listen to you. Get their attention by talking about something they care about. An alarming statistic, appropriate joke, or interesting anecdote are all good ways to get your audience engaged right from the start. Remember to signal your credibility as a speaker on the topic. What about your experience, research or analysis? Makes you a credible person to discuss this topic. And to that point, if you're using data or information make sure you cite your sources as you speak. You can do this in a
conversational way. Next, it's helpful to give your audience a preview or a blueprint of your speech. You might say something like in this speech, I'll explain points one, two, and three. Think about it. Long trips, go by quicker when you have the GPS that tells you where you'll be turning. Give your audience a sense of where you're headed, so they know what to expect. This primes them to listen to you and pay attention to the major points you're going to share. Speaking of your main points,
there are multiple ways you can organize this portion of your speech. Here are some common organizational patterns for informative speeches. First, chronological order. Share the details of the timeline you're discussing. First, second, third, walk the audience through the time sequence of whatever you're discussing. Second, topical arrangements. You can use categories that are well known to your audience like winter, summer, spring, and fall or customized categories that work for your topic.
Just make sure if you're customizing your categories, you establish and explain why each subject fits into each category. Another common method is to explain what's happened and the resulting response to it. This is third, cause and effect. This helps your audience understand what happened, and why it happened. Once you've decided which pattern you'll use, start to fill in the outline of your speech. Based on the amount of time you have available, decide which details or examples you want to
include to help your audience better understand the topic. As you move from one point to the next, use an internal review to briefly summarize what you just discussed and remind the audience where you're headed next. Use the same language you used in the preview, so it's easy for everyone to follow along. This is particularly helpful for long speeches. Finally, the conclusion. You can revisit your opening point to neatly connect the beginning to the end of your speech. Just make sure you end
with finality. It should be clear to everyone that you're finished. It's awkward for the audience if they clap before you're finished or aren't sure if they should start applauding. Review your key points and work to end on a memorable note. And informative speech gives your audience key information they'll need to be informed or to make a decision. If the audience needs to ask your opinion about the topic following your speech, that's a good sign you've laid out a balanced overview of your
topic. ContentsLearning Objectives
There are many decisions that must be made during the speech-making process. Making informed decisions about delivery can help boost your confidence and manage speaking anxiety. In this section, we will learn some strengths and weaknesses of various delivery methods and how to make the most of your practice sessions. Delivery MethodsDifferent speaking occasions call for different delivery methods. While it may be acceptable to speak from memory in some situations, lengthy notes may be required in others. The four most common delivery methods are impromptu, manuscript, memorized, and extemporaneous. Impromptu DeliveryWhen using impromptu delivery, a speaker has little to no time to prepare for a speech. This means there is little time for research, audience analysis, organizing, and practice. For this reason, impromptu speaking often evokes higher degrees of speaking anxiety than other delivery types. Although impromptu speaking arouses anxiety, it is also a good way to build public speaking skills. Using some of the exercises for managing speaking anxiety that were discussed earlier in this chapter can help a speaker better manage the challenges of impromptu speaking. Only skilled public speakers with much experience are usually able to “pull off” an impromptu delivery without looking unprepared. Otherwise, a speaker who is very familiar with the subject matter can sometimes be a competent impromptu speaker, because their expertise can compensate for the lack of research and organizing time. When Mark Twain famously said, “It usually takes me more than three weeks to prepare a good impromptu speech,” he was jokingly pointing out the difficulties of giving a good impromptu speech, essentially saying that there is no such thing as a good impromptu speech, as good speeches take time to prepare. We don’t always have the luxury of preparation, though. So when speaking impromptu, be brief, stick to what you know, and avoid rambling. Quickly organize your thoughts into an introduction, body, and conclusion. Try to determine three key ideas that will serve as the basis of your main points. In what situations would impromptu speaking be used? Since we’ve already started thinking of the similarities between public speaking and conversations, we can clearly see that most of our day-to-day interactions involve impromptu speaking. When your roommate asks you what your plans for the weekend are, you don’t pull a few note cards out of your back pocket to prompt your response. This type of conversational impromptu speaking isn’t anxiety inducing because we’re talking about our lives, experiences, or something we’re familiar with. This is also usually the case when we are asked to speak publicly with little to no advance warning. For example, if you are at a meeting for work and you are representing the public relations department, a colleague may ask you to say a few words about a recent news story involving a public relations misstep of a competing company. In this case, you are being asked to speak on the spot because of your expertise. A competent communicator should anticipate instances like this when they might be called on to speak, so they won’t be so surprised. Of course, being caught completely off guard or being asked to comment on something unfamiliar to you creates more anxiety. In such cases, do not pretend to know something you don’t, as that may come back to hurt you later. You can usually mention that you do not have the necessary background information at that time but will follow up later with your comments. Salespeople on home-shopping television shows are masters of impromptu speaking. They obviously have sales training and have built up a repertoire of adjectives and sayings that entice an audience to buy. But they are often speaking impromptu when interacting with a guest on the show or the customers who call in. Their ability to remain animated and fluent in their delivery with little time to prepare comes from much experience. Politicians, lawyers, teachers, journalists, and spokespeople engage in impromptu speaking regularly. Strengths of Impromptu Delivery
Weaknesses of Impromptu Delivery
Manuscript DeliverySpeaking from a written or printed document that contains the entirety of a speech is known as manuscript delivery. Manuscript delivery can be the best choice when a speech has complicated information and/or the contents of the speech are going to be quoted or published. Despite the fact that most novice speakers are not going to find themselves in that situation, many are drawn to this delivery method because of the security they feel with having everything they’re going to say in front of them. Unfortunately, the security of having every word you want to say at your disposal translates to a poorly delivered and unengaging speech. Even with every word written out, speakers can still have fluency hiccups and verbal fillers as they lose their place in the manuscript or get tripped up over their words. The alternative, of course, is that a speaker reads the manuscript the whole time, effectively cutting himself or herself off from the audience. One way to make a manuscript delivery more engaging is through the use of a teleprompter. Almost all politicians who give televised addresses use teleprompters. In Figure 10.1 “President Obama’s Teleprompter System”, you can see President Obama’s teleprompter system. Figure 10.1 President Obama’s Teleprompter System
Newscasters and politicians frequently use teleprompters so they can use manuscript delivery but still engage with the audience. You may not even notice them, as the technology has improved to give the illusion that a speaker is engaged with the audience and delivering a speech from memory. The Plexiglas sheets on poles that surround the president during the inauguration and State of the Union addresses are cleverly hidden teleprompters. Even these useful devices can fail. A quick search for “teleprompter fail” on YouTube will yield many examples of politicians and newscasters who probably wish they had a paper backup of their speech. Since most of us will likely not have opportunities to speak using a teleprompter, great care should be taken to ensure that the delivery is effective. To make the delivery seem more natural, print the speech out in a larger-than-typical font, triple-space between lines so you can easily find your place, use heavier-than-normal paper so it’s easy to pick up and turn the pages as needed, and use a portfolio so you can carry the manuscript securely. Strengths of Manuscript Delivery
Weaknesses of Manuscript Delivery
Memorized DeliveryCompletely memorizing a speech and delivering it without notes is known as memorized delivery. Some students attempt to memorize their speech because they think it will make them feel more confident to not have to look at their notes; however, when their anxiety level spikes at the beginning of their speech and their mind goes blank for a minute, many admit they should have chosen a different delivery method. When using any of the other delivery methods, speakers still need to rely on their memory. An impromptu speaker must recall facts or experiences related to their topic, and speakers using a manuscript want to have some of their content memorized so they do not read their entire speech to their audience. The problem with memorized delivery overall is that it puts too much responsibility on our memory, which we all know from experience is fallible. When memorizing, most people use rote memorization techniques, which entail reading and then reciting something over and over until it is committed to memory. One major downfall of this technique is its effect on speaking rate. When we memorize this way, we end up going over the early parts of a speech many more times than the later parts. As you memorize one sentence, you add on another, and so on. By the time you’re adding on later parts of your speech, you are likely speed talking through the earlier parts because you know them by heart at that point. As we’ll discuss more later, to prevent bad habits from practice from hurting our speech delivery, speakers should practice a speech the exact way they want to deliver it to their audience. Fast-paced speaking during practice will likely make its way into the actual delivery of the speech. Delivery also suffers when speaking from memory if the speaker sounds like he or she is reciting the speech. Rote memorization tasks that many of us had to do in school have left their mark on our memorized delivery. Being made to recite the pledge of allegiance, the preamble to the Constitution, and so on didn’t enhance our speaking abilities. I’ve observed many students whose speeches remind me of the sound of school children flatly going through the motions of reciting the Pledge of Allegiance. It’s the “going through the motions” impression that speakers should want to avoid.
Memorized delivery is a good option for people like tour guides, who need to move while speaking and be interactive with an audience. Even with much practice, our memories can fail. If you do opt to use memorized delivery, make sure you have several “entry points” determined, so you can pick up at spots other than the very beginning of a speech if you lose your place and have to start again. Memorized delivery is very useful for speakers who are going to be moving around during a speech when carrying notes would be burdensome. Think of the tour guide who showed you around your college campus. As someone who used to give college tours, I can attest to the fact that we all had speeches memorized, which was a good thing. It’s already difficult enough to walk backward while facing a group of people and lead them across roads and up stairs. Think about how dangerous it would be if the tour guide were trying to hold onto and reference a stack of note cards at the same time! In summary, I only recommend memorized delivery in cases where the speech is short (only one to two minutes), the speech is personal (like a brief toast), or the speech will be repeated numerous times (like a tour guide’s spiel), and even in these cases, it may be perfectly fine to have notes. Many students think that their anxiety and/or delivery challenges will be fixed if they just memorize their speech only to find that they are more anxious and have more problems. Strengths of Memorized Delivery
Weaknesses of Memorized Delivery
Extemporaneous DeliveryExtemporaneous delivery entails memorizing the overall structure and main points of a speech and then speaking from keyword/key-phrase notes. This delivery mode brings together many of the strengths of the previous three methods. Since you only internalize and memorize the main structure of a speech, you don’t have to worry as much about the content and delivery seeming stale. Extemporaneous delivery brings in some of the spontaneity of impromptu delivery but still allows a speaker to carefully plan the overall structure of a speech and incorporate supporting materials that include key facts, quotations, and paraphrased information. You can also more freely adapt your speech to fit various audiences and occasions, since every word and sentence isn’t predetermined. This can be especially beneficial when a speech will be delivered multiple times. The minilectures I give in my classes, for example, are good examples of extemporaneous delivery. Even though I’ve presented the basic content of this chapter dozens of times over the years, each presentation has been different, because I can vary the examples and amount of elaboration that I add to the core content that I’ve memorized. For example, I may spend more time discussing speaking anxiety with a class that has expressed more apprehension about public speaking. I also change the example videos I show to connect to ever-changing current events or popular culture. When preparing a speech that you will deliver extemporaneously, you will want to start practicing your speech early and then continue to practice as you revise your content. Investing quality time and effort into the speech-outlining process helps with extemporaneous delivery. As you put together your outline, you are already doing the work of internalizing the key structure of your speech. Read parts of your outline aloud as you draft them to help ensure they are written in a way that makes sense and is easy for you to deliver. By the time you complete the formal, full-sentence outline, you should have already internalized much of the key information in your speech. Now, you can begin practicing with the full outline. As you become more comfortable with the content of your full outline, start to convert it into your speaking outline. Take out information that you know well and replace it with a keyword or key phrase that prompts your memory. You’ll probably want to leave key quotes, facts, and other paraphrased information, including your verbal source citation information, on your delivery outline so you make sure to include it in your speech. Once you’ve converted your full outline into your speaking outline, practice it a few more times, making sure to take some time between each practice session so you don’t inadvertently start to memorize the speech word for word. The final product should be a confident delivery of a well-organized and structured speech that is conversational and adaptable to various audiences and occasions. Strengths of Extemporaneous Delivery
Weaknesses of Extemporaneous Delivery
Practicing Your SpeechPracticing a speech is essential, and practice sessions can be more or less useful depending on how you approach them. There are three primary phases to the practice process. In the first phase, you practice as you’re working through your ideas and drafting your outline. In the second, you practice for someone and get feedback. In the third, you put the finishing touches on the speech. Start practicing your speech early, as you are working through your ideas, by reading sections aloud as you draft them into your working outline. This will help ensure your speech is fluent and sounds good for the audience. Start to envision the audience while you practice and continue to think about them throughout the practicing process. This will help minimize anxiety when you actually have them sitting in front of you. Once you have completed your research and finished a draft of your outline, you will have already practiced your speech several times as you were putting it together. Now, you can get feedback on the speech as a whole. You begin to solicit feedback from a trusted source in the second phase of practicing your speech. This is the most important phase of practicing, and the one that most speakers do not complete. Beginning speakers may be nervous to practice in front of someone, which is to be expected. But review the strategies for managing anxiety discussed earlier in this chapter and try to face that anxiety. After all, you will have to face a full audience when you deliver the speech, so getting used to speaking in front of someone can only help you at this point. Choose someone who will give you constructive feedback on your speech, not just unconditional praise or criticism. Before you practice for them, explain the assignment or purpose of the speech. When practicing for a classroom speech, you may even want to give the person the assignment guidelines or a feedback sheet that has some key things for them to look for. Ask them for feedback on content and delivery. Almost anyone is good at evaluating delivery, but it’s more difficult to evaluate content. And, in most cases, the content of your speech will be account for more of your grade or what you will be evaluated on for work than the delivery. Also begin to time your speech at this point, so you can determine if it meets any time limits that you have. In addition to practicing for a trusted source for feedback, you may want to audio or video record your speech. This can be useful because it provides an objective record that you can then compare with the feedback you got from your friend and to your own evaluation of your speech. The most important part of this phase is incorporating the feedback you receive into your speech. If you practice for someone, get feedback, and then don’t do anything with the feedback, then you have wasted your time and their time. Use the feedback to assess whether or not you met your speaking goals. Was your thesis supported? Was your specific purpose met? Did your speech conform to any time limits that were set? Based on your answers to these questions, you may need to make some changes to your content or delivery, so do not put this part of practicing off to the last minute. Once the content has been revised as needed, draft your speaking outline and move on to the next phase of practice. You can practice your speech in front of a mirror to gauge your use of facial expressions and gestures. In addition, practice in front of a couple people for feedback. Tschlunder – Mirror – CC BY-NC-ND 2.0. During the third and final phase of practice, you are putting the finishing touches on your speech. You should be familiar with the content based on your early practice sessions. You have also gotten feedback and incorporated that feedback into the speech. Your practice sessions at this point should precreate, as much as possible, the conditions in which you will be giving your speech. You should have your speaking outline completed so you can practice with it. It’s important to be familiar with the content on your note cards or speaking outline so you will not need to rely on it so much during the actual delivery. You may also want to practice in the type of clothing you will be wearing on speech day. This can be useful if you are wearing something you don’t typically wear—a suit for example—so you can see how it might affect your posture, gestures, and overall comfort level. If possible, at least one practice session in the place you will be giving the speech can be very helpful, especially if it’s a room you are not familiar with. Make sure you’re practicing with any visual aids or technology you will use so you can be familiar with it and it doesn’t affect your speech fluency. Continue to time each practice round. If you are too short or too long, you will need to go back and adjust your content some more. Always adjust your content to fit the time limit; do not try to adjust your delivery. Trying to speed talk or stretch things out to make a speech faster or longer is a mistake that will ultimately hurt your delivery, which will hurt your credibility. The overall purpose of this phase of practicing is to minimize surprises that might throw you off on speech day. Some “Dos” and “Don’ts” for Effective Speech Practice Sessions
Key Takeaways
Exercises
What should you determine first if you have to give an impromptu speech?For this impromptu speech, start by talking about the advantages and disadvantages of the subject topic, then end with a conclusion. This will make your speech informative and enable you to talk for a longer period of time than the 5 Ws. It's important not to be afraid of silence when using this framework.
What are the steps for an impromptu speaking?Impromptu Page. CHOOSE YOUR TOPIC: You are given two or three possible speech topics. ... . MAKE IT INTO A THESIS STATEMENT: ... . CHOOSE POINTS THAT SUPPORT YOUR THESIS: ... . DEVELOP SUPPORTS. ... . PREPARE YOUR INTRODUCTION AND CONCLUSION. ... . STAND UP AND SPEAK!. |