Can be defined as the way by which organization attempt to inform convince and remind customers indirectly or directly about the brands and products they offer?

Q: What is informing persuading and reminding the customer called MCQ?

Promotion mix can be defined as the element in an organisations marketing mix that serves to inform, persuade and remind the market of a product and/ or the organisation selling it, in hope of influencing the recipients feelings, beliefs or behaviour”.

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Marketing communication objectives
Creating preference
Shortening the sales cycle
Read next: Positioning: Creating an image of your product in your target customer’s mind
What is informing persuading and reminding the customer called MCQ?
Which of the following refers to a variety of programs designed to promote a company's image or its individual products?
Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal?
What refers to the extent that a marketing communication is able to effectively communicate to different groups of consumers?

Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.

Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

The complexity of the MarCom topic makes it too broad to cover in one article. This article is one in a series of six that covers the field of marketing communication. The full list of the titles in this series includes:

What is marketing communication (MarCom)?—outlines the basic marketing communication concepts and provides the foundation for rest of the series
Positioning—discusses the ins and outs and importance of claiming the most attractive position in your customer’s mind
Your marketing message—provides the framework for planning your marketing message throughout the technology adoption lifecycle (TALC)
Marketing communication for tech startups—describes the process and methods to develop word-of-mouth marketing in the marketplace
Marketing communications: Reaching early adopters of technology products—focuses on how (and why) you should tailor your message for technology enthusiasts and visionaries
Successful market communication across the Chasm and in the Bowling Alley—explains the tactics that will help you cross the Chasm

Marketing communication objectives

Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.

Creating preference

Creating preference is often a longer-term effort that aims at using communication tools to help position your product or company in the minds of the target customer.

Positioning and building a brand takes time and requires a certain consistency (not just in the communication efforts themselves, but also in regards to the core elements of product, pricing, and distribution) and therefore represents a significant commitment for the company.

Remember, establishing preference by building a brand will impact market share, profitability and even your access to talent—and thus provides long-term value for the company.

Shortening the sales cycle

Shortening the sales cycle means assisting your sales and channel partners in their efforts to identify, engage and deliver a customer. Understanding the customer’s buying process brings critical insight into how one can shorten the sales cycle.

The figure below illustrates the process the buyer goes through when buying a product. Through market research and conversations with salespersons, MarCom staff must identify how they can help speed up the process.

In the case of high-tech products, the sales cycle involves considerable amounts of customer education in the early stages of the process. MarCom must focus on creating, packaging and delivering relevant information to the buyer throughout the buying process in order to meet this education need.

In general, the communication techniques employed to shorten the sales cycle are by nature more tactical than those used in building a brand. Nevertheless, your strategy to achieve the two MarCom objectives must be balanced, or the legitimacy of your plan will be questioned if one objective takes priority over the other. You must have close collaboration with sales and customer-facing channel partners in order to get this balance right.

The following articles contain more on developing tactical plans:

The marketing message
Market communications: Reaching early adopters of technology products
Market communication across the Chasm and in the Bowling Alley
Marketing communication for technology startups: Achieving market leadership by word-of-mouth marketing

What is informing persuading and reminding the customer called MCQ?

Promotion mix can be defined as “the element in an organisations marketing mix that serves to inform, persuade and remind the market of a product and/ or the organisation selling it, in hope of influencing the recipient's feelings, beliefs or behaviour”.

Which of the following refers to a variety of programs designed to promote a company's image or its individual products?

Public relations involves a variety of programmes designed to promote and protect a company's image and its individual products in the eyes of the public.

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal?

The right answer is *A. Advertising is a non-personal presentation of goods or services by an identical sponsor via any media. Other forms of promotion mix require personal communication or presentation through a direct or indirect mode.

What refers to the extent that a marketing communication is able to effectively communicate to different groups of consumers?

The ideal marketing program would ensure that communication options chosen are mutually compensatory to create desired consumer knowledge structures and experiences. Versatility: Versatility refers to the extent that a marketing communication option is robust and effective for different groups of consumers.