Are people to whom an individual looks as a basis for self appraisal or as a source of personal standards?

Q: Which are a consumers subjective perception of how a product or brand performs on different attributes affect attitude formation?

Beliefs are a consumers subjective perception of how well a product or brand performs on different attributes. Beliefs are based on personal experience, advertising, and discussions with other people.

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Consumer Behavior
Which two characteristics are central to defining culture?
Which two of the following are characteristic of attitudes?
Which are a consumer's subjective perception of how a product or brand performs on different attributes affect attitude formation?
Why are principles of operant conditioning useful in the development of promotional strategies?

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Consumer Behavior

Question	Answer
Purchasing Decision Process	1. Problem recognition 2. Information Search 3. Alternative evaluation 4. Purchase Decision 5. Postpurchase behavior
Internal Search	search based on information stored in memory
External Search	Personal, Marketing based input, Public Info.
Evoked Set	the products or brands that the consumer would consider acceptable from the products / brands of which he or she is aware
Evaluative Criteria	product attributes and other factors that one uses to evaluate members of the consideration set
Marketers Goal =	get your brand into the evoked set and match up well against the customer’s evaluative criteria
Compensatory	low evaluated thing can be compensated for other thing
Non-Compensatory	No matter what else that one thing is so low it cant be compensated for
Benefits	Functional, Personal, Social, Experiential.
Costs	Monetary, temporal, psychological, behavioral
Involvement	consists of the personal, social, and economic significance of the purchase to the consumer
Problem Solving Variations	Routine Problem Solving (low involvement), Limited Problem Solving, Extended Problem Solving (High Involvement)
Purchase Decision	maximizing value – What are some ways to “tilt the odds in your favor?”
Postpurchase Behavior	Value in Consumption or Use
Post-Purchase Dissonance	the feeling of postpurchase psychological tension or anxiety consumers may experience when the product fails to meet expectations at some level
Dan Ariely Takeaway	Risk avoidance Cognitive misers Numerical ability “Schein vs Sein”
Influence on Consumer Purchase Decision Process	Psychological Influence, Marketing Mix influences, Sociocultural influences, Situational Influences
Psychological Influences on Purchasing Decision	Motivation, Psychological Needs,Safety Needs, Social/Love needs, Personal/esteem needs, Self-Actualization Needs
Maslow's Hierarchy of Needs (bottom to top)	Physiological Needs, Safety Needs, Social Needs, Person Needs, Self Actualization Needs
Personality	refers to a person’s consistent behaviors or responses to recurring situations.
Learning	refers to those behaviors that result from (1) repeated experience and (2) reasoning.
Psychological Influences on Consumer Behavior	Values, Beliefs, Attitudes
Sociocultural Influences on Consumer Behavior	Personal Influence, Opinion Leadership (opinion leaders, word-of-mouth
Brand Loyalty	a favorable attitude toward and consistent purchase of a
Reference Groups	Membership Group, Aspiration Group, Dissociative Group
Consumer Socialization	The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers
Lifestyle	a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
attitude	a "learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way
Beliefs	a consumer's subjective perception of how a product or brand performs on different attributes
Motivation	the energizing force that stimulates behavior to satisfy a need.
Opinion Leaders	Individuals who exert direct or indirect social influence over others
Perceived Risk	represents the anxieties felt because the consumer cannot anticipate the comes of a purchase but believes there may be negative consequences.
Perception	the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world
Subliminal Perception	means that you see or hear messages without being aware of them
Reference groups	people to whom an individual looks as a basis for self-appraisal or as a source of personal standards
Self-Concept	the way people see themselves and the way they believe others see them
Social Class	the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests and behavior can be grouped
Subcultures	subgroups within the larger, or national, culture with unique values, ideas, and attitudes

Which two characteristics are central to defining culture?

Culture was defined earlier as the symbols, language, beliefs, values, and artifacts that are part of any society. As this definition suggests, there are two basic components of culture: ideas and symbols on the one hand and artifacts (material objects) on the other.

Which two of the following are characteristic of attitudes?

Thus the two main elements of attitude are this tendency or predisposition and the direction of this predisposition.

Which are a consumer's subjective perception of how a product or brand performs on different attributes affect attitude formation?

Beliefs are a consumer's subjective perception of how well a product or brand performs on different attributes. Beliefs are based on personal experience, advertising, and discussions with other people.

Why are principles of operant conditioning useful in the development of promotional strategies?

Why are principles of operant conditioning useful in the development of promotional strategies? Selected Answer: Answers: They explain the cognitive processes that mediate a consumer's response to advertising.

Are people to whom an individual looks as a basis for self appraisal or as a source of personal standards?

Consumer Behavior

Which two characteristics are central to defining culture?

Which two of the following are characteristic of attitudes?

Which are a consumer's subjective perception of how a product or brand performs on different attributes affect attitude formation?

Why are principles of operant conditioning useful in the development of promotional strategies?

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