Exam Question 4:
Suppose you created a new innovation, a lip balm that kept lips moist and protected far longer than anything on the market today.
Relative to the competition, which of the marketing mix combinations would you choose to position your product as the best lip balm?
A) more selective distribution, less advertising, higher price
B) more intensive distribution, higher price, more advertising
C) lower price, less advertising more selective distribution
D) more advertising, higher price, more selective distribution
E) less advertising, more intensive distribution, higher price
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