By having an effective measurement strategy, social media professionals will be able to ______.
Free
Multiple Choice
______ focus on what you want to accomplish during the course of a social media plan
Free
Multiple Choice
Steve Rogers wants to measure the overall reputation and improved practices of his Avengers team on social media. What metric should Steve be evaluating on?
Free
Multiple Choice
Measurement and evaluation are optional components for a social media plan.
True False
______ are metrics that are looking at the effects of content and messages from the audience, like reactions, feedback, and actions taken by the audiences.
Multiple Choice
The PESO model is often referred to when it comes to measuring ______.
Multiple Choice
Which metrics are aligned with cognitive outcomes?
Multiple Choice
What is cost per engagement?
Multiple Choice
______ outcomes focus on measuring the response to the content.
Multiple Choice
What are some areas that need to be invested in for a social media budget?
Multiple Choice
______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.
Multiple Choice
Laura is interested in finding out more about Australian Shepherds since she is looking to get one for her family. She searches on Facebook, and sees a sponsored post from the American Kennel Club providing information about Australian Shepherds. It provides information about the breed and has a list of resources and frequently asked questions. If the American Kennel Club was evaluating this, what type of outcome would they be focusing on?
Multiple Choice
It is important for social media professionals to learn from insights and adjust when needed for their social media efforts.
True False
Budgets operate like guidelines for a social media plan. There is wiggle room to spend since it's for online purposes.
True False
Measurement is more than just collecting data and analyzing it--there has to be a measurement strategy for how to use the data effectively for the brand.
True False
Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing her measurement plan, and she wants to explore how effective her content has been in her campaign. She has been collecting information like likes, comments, and engagement metrics. What is she focusing on?
Multiple Choice
Roger is looking to evaluate the effectiveness of an M&Ms contest on Instagram for the Mars Corporation. He had a strong call-to-action statement that drove audiences on Instagram to a microsite where they could win various prizes. What is Roger trying to evaluate?
Multiple Choice
The cost for the advertiser to the publisher when an ad is clicked is called ______.
Multiple Choice
Which type of outcomes focuses on audience analysis according to the AMEC framework?
Multiple Choice
When you are implementing a measurement strategy, you want to make sure you are using jargon to make sure your budget and activities get approved.
True False