term refers decisions activities intended create maintain product concept customers mind quizlet the positioning process:

Which term refers to the decisions and activities that are intended to create and maintain a certain product concept in the customers mind quizlet?

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Is decisions and activities intended to create and maintain a certain conception of the firm's product in the customer's mind?

Product Positioning Options: Positioning involves those decisions and activities intended to create and maintain certain concepts of the firm's product in the customer's mind.

Which of the following terms refers to the ability to separate a product or service from that competition?

Product differentiation is a marketing strategy designed to distinguish a company's products or services from the competition.

Which product refers to what may remain to be done?

The potential product refers to what may remain to be done, that is, what is possible.

Which of the following is a factor that determines a product's life cycle stage?

There are four main factors that help you determine the stage of your product: sales, investment costs, profit and competition. Your product will develop through the five stages which will determine your business strategy.

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