done MCQ - Marketing Total Questions - 111
question_answer1)
............is the very essence of marketing.
A)
Research
B)
Customer focus
C)
Demand
D)
None of these
View Solution play_arrowquestion_answer2)
Which concept of marketing is/are customer oriented?
A)
Old concept of marketing
B)
Modern concept of marketing
C)
Entity concept of business
D)
All of the above
View Solution play_arrowquestion_answer3)
Modem concept of marketing consists of
A)
Responsibility
B)
decision
C)
Coordination
D)
All of these
View Solution play_arrowquestion_answer4)
Marketing is often considered synonymous with
A)
Selling
B)
advertising
C)
Sales promotion
D)
All of these
View Solution play_arrowquestion_answer5)
Marketing is
A)
Qualitative process
B)
Logical process
C)
Mathematical process
D)
Managerial process
View Solution play_arrowquestion_answer6)
Match the following
List I List II A. Product concept 1. Marketing myopia B. Production concept 2. Mass production and distribution C. Marketing concept 3. Customer satisfaction D. Societal marketing concept 4. Ethical marketing practices Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
C)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
View Solution play_arrowquestion_answer7)
Of the following, the statement that best expresses the basic idea behind the marketing concepts is
A)
Produce the best possible product
B)
Produce the cheapest possible product
C)
Try to reduce the cost of marketing
D)
Keep the consumer foremost in mine
View Solution play_arrowquestion_answer8)
The price of a product must be relevant to the
A)
Utility or satisfaction it delivers to buyers
B)
Amount of profit the sellers can obtain
C)
Availability of substitutes
D)
None of the above
View Solution play_arrowquestion_answer9)
The concept of modern marketing puts at the beginning and end of the marketing cycle.
A)
Sellers
B)
Buyers
C)
Producers
D)
Retailers
View Solution play_arrowquestion_answer10)
......... is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
A)
Marketing
B)
Selling
C)
Advertising
D)
Planning
View Solution play_arrowquestion_answer11)
The first objective in marketing is
A)
Brainstorming
B)
Discovering the needs of perspective consumers
C)
Promotion of product to make consumers aware of its existence
D)
None of the above
View Solution play_arrowquestion_answer12)
According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?
A)
The organisation itself
B)
The individual consumers
C)
Regulatory bodies
D)
None of the above
View Solution play_arrowquestion_answer13)
Match the following
List I (Concepts of Marketing) List II (Features) A. Exchange concept 1. The company has to aggressively promote and push its products B. Production concept 2. It holds that exchange of a product between seller and the buyer is the central idea of marketing C. Product concept 3. Marketing can be managed by managing Production D. Sales concept 4. It tries to achieve marketing success through product attributes Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
C)
A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1
D)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
View Solution play_arrowquestion_answer14)
Conditions necessary for exchange are
A)
atleast two parties must be involved
B)
each party must have something that interests the other
C)
each party must be in a position to communicate and deliver the product
D)
All of the above
View Solution play_arrowquestion_answer15)
Which of the following statements is true about production era?
A)
Supply creates its own demand
B)
Consumer is king
C)
Focus only on selling products to consumers
D)
None of the above
View Solution play_arrowquestion_answer16)
........... places the customer at the beginning as well as at the end of the business cycle.
A)
Functional integration
B)
Customer orientation
C)
Marketing myopia
D)
None of the above
View Solution play_arrowquestion_answer17)
Match the following
List I (Eras of Marketing) List II (Features) A. Production era 1. Marketers focused their efforts only on selling their products to the customers B. Sales era 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing Process C. Marketing era 3. Companies focused on mere manufacturing Processes D. Societal marketing era 4. It focused on setting their products Codes
A)
A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2
B)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
C)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4
D)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
View Solution play_arrowquestion_answer18)
........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.
A)
Customisation
B)
Target marketing
C)
Marketing myopia
D)
None of the above
View Solution play_arrowquestion_answer19)
......... is/are the ways to overcome marketing myopia.
A)
Be customer led not product oriented
B)
Market orientation should be permitted through out the organisation
C)
Managers need to be proactive and visionary
D)
All of the above
View Solution play_arrowquestion_answer20)
A product can be a/an
A)
good
B)
service
C)
Idea
D)
All of these
View Solution play_arrowquestion_answer21)
Arrange the following elements of marketing in their correct order I. Planning II. Strategy III. Tactics IV. Research A)
Codes I, II, III, IV
B)
IV, II, I, III
C)
II, III, IV, I
D)
III, II, I, IV
View Solution play_arrowquestion_answer22)
In marketing, selling and buying would be called the
A)
Primary function
B)
secondary function
C)
Exchange function
D)
profit function
View Solution play_arrowquestion_answer23)
The ......... is the idea that an organisation should seek to satisfy the wants of customers, while also trying to achieve the organisations goals.
A)
concept of synergy
B)
Marketing concept
C)
Selling concept
D)
None of the above
View Solution play_arrowquestion_answer24)
Standardisation mean product uniformity in terms of
A)
Quantity
B)
quality
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer25)
Of the following, the item that is most likely to be a shopping good to most people is
A)
a TV set
B)
health food
C)
Toothpaste
D)
None of these
View Solution play_arrowquestion_answer26)
Goods purchased by individuals for their own personal use rather than for business or industrial use is called.................
A)
Convenience goods
B)
capital goods
C)
Consumer goods
D)
none of the above
View Solution play_arrowquestion_answer27)
Match the following
List I List II A. Re-marketing 1. ........... involves the creation of place utility B. Customer satisfaction 2. .interest in a stable or declining product or service C. Transporting 3. Marketers must focus on customer needs and wants to ensure D. Storing 4. ..create time utility because marketers after maintain excessive inventories Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
B)
A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2
C)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4
D)
A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2
View Solution play_arrowquestion_answer28)
Match the following
List I (Classifications of Products) List II (Explanations) A. Consumer product 1. Products which are designed for use by ultimate consumers or households. B. Durable product 2. Product which a consumer usually purchase frequently immediately and with minimum effort. C. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect D. Speciality product 4. Products which normally survive many use Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
B)
A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3
C)
A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
View Solution play_arrowquestion_answer29)
.............. is the term that describes the actions, a person takes in purchasing and using products and services.
A)
Consumer behaviour
B)
Consumer management
C)
Consumer sovereignty
D)
None of the above
View Solution play_arrowquestion_answer30)
How do you distinguish marketing and selling?
A)
They are one and same
B)
Marketing is a part of selling
C)
Selling is a part of marketing
D)
None of the above
View Solution play_arrowquestion_answer31)
State which one is not a function of marketing?
A)
Identification of customer needsand wants
B)
Product planning and development
C)
Guiding the funding agencies
D)
Communicating
View Solution play_arrowquestion_answer32)
Under which concept customer remain focussed?
A)
Product
B)
Production
C)
Selling
D)
Marketing
View Solution play_arrowquestion_answer33)
Segmenting, targeting and positioning is a part of
A)
Marketing plan
B)
marketing strategy
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer34)
Marketing adds value to the product by performing following functions.
A)
Buying and selling
B)
Transporting
C)
Storing
D)
All of these
View Solution play_arrowquestion_answer35)
............ Reduce the demand for a product or service and a temporary or permanent basis.
A)
Counter marketing
B)
Mega marketing
C)
Demarketing
D)
None of the above
View Solution play_arrowquestion_answer36)
What is standardisation?
A)
Characteristics of product
B)
Pricing of product
C)
Marketing of product
D)
None of the above
View Solution play_arrowquestion_answer37)
Convenience goods are those which are
A)
Consumed easily
B)
Distributed easily
C)
Purchased frequently
D)
None of the above
View Solution play_arrowquestion_answer38)
Grading is an important process in the functions of
A)
standardization
B)
specialisation
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer39)
The societal marketing concept is most closely related to
A)
Societal interest
B)
political interest
C)
Marketing interest
D)
none of the above
View Solution play_arrowquestion_answer40)
Myopia means
A)
short- sightedness
B)
far-sightedness
C)
Proactive
D)
None of the above
View Solution play_arrowquestion_answer41)
Match the following
List I (Concepts) List II (Meanings) A. Marketing 1. State of felt deprivation of some basic satisfaction in a person B. Needs 2. The systematic gathering, recording and analysing of marketing data C. Marketing research 3. All or a particular combination of activities a firm uses in marketing its products D. Marketing mix 4. The performance of business activities that direct the flow of goods and services from producer to consumes Codes
A)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
B)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
C)
A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1
D)
A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
View Solution play_arrowquestion_answer42)
Marketing concept is based on the belief that
A)
The companys planning and operations are customer oriented
B)
The goals of the company should be profitable sales volume and not just volume
C)
All the marketing activities need not be coordinated effectively
D)
Both and
View Solution play_arrowquestion_answer43)
Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of
A)
Marketing concept
B)
exchange concept
C)
Production concept
D)
none of the above
View Solution play_arrowquestion_answer44)
The marketing concept seeks support from
A)
Top management
B)
Manager and staff at all levels
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer45)
Exchange concept covers.
A)
distribution aspect
B)
price mechanism
C)
Generation of value satisfaction
D)
Both and
View Solution play_arrowquestion_answer46)
Which of the following is/ not correctly matched?
A)
State of felt deprivation of some basic satisfaction in a person-Needs
B)
It is something that is viewed as being capable of satisfying a need or want-Demand
C)
The systematic gathering, recording and analysing of marketing data- Marketing research
D)
All of the above
View Solution play_arrowquestion_answer47)
Marketing concept involves following ideas force in a company
A)
Marketing department becomes the main management force in a company.
B)
The company becomes completely consumer oriented
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer48)
Marketing deals with ......... and meeting human and social needs.
A)
identifying (
B)
b) rejecting
C)
Both and
D)
None of the above
View Solution play_arrowquestion_answer49)
The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals Who said it?
A)
P Kataler
B)
Kotler
C)
LG Peter
D)
None of these
View Solution play_arrowquestion_answer50)
Which is not the concept of marketing?
A)
Capital budgeting
B)
Market strategy
C)
Market dominance
D)
Market research
View Solution play_arrowquestion_answer51)
The major instruments of marketing in the hands of management are
A)
Product
B)
promotion
C)
Price
D)
All of these
View Solution play_arrowquestion_answer52)
The........... is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals.
A)
Selling concept
B)
production concept
C)
Marketing concept
D)
none of the above
View Solution play_arrowquestion_answer53)
Which one of the following element is not in the marketing mix?
A)
Price
B)
Product
C)
Storage
D)
Promotion
View Solution play_arrowquestion_answer54)
The purpose of promotion is to
A)
Get the product to ultimate consumer
B)
Stimulate demand
C)
Create supply
D)
Increase employment
View Solution play_arrowquestion_answer55)
Marketing mix means
A)
Combination of fair input
B)
Combination of discipline
C)
Combination of process
D)
None of the above
View Solution play_arrowquestion_answer56)
What is product line?
A)
Group of different product
B)
More than one product
C)
Different brand
D)
All of the above
View Solution play_arrowquestion_answer57)
The concept of marketing mix involves a deliberate and careful choice of organisation, product price promotion and place strategies and
A)
Policies
B)
concept
C)
Planning
D)
All of the above
View Solution play_arrowquestion_answer58)
Which one of the following is not controllable variable of marketing management?
A)
Environment
B)
Competition
C)
Consumer
D)
All of these
View Solution play_arrowquestion_answer59)
Marketing mix involves
A)
Product mix
B)
promotional mix
C)
service mix
D)
All of the above
View Solution play_arrowquestion_answer60)
The choice of marketing mix depends upon
A)
The marketing environment of the organisation
B)
Marketing objectives
C)
Marketing organisation structure and information system
D)
All of the above
View Solution play_arrowquestion_answer61)
Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences.
A)
plan
B)
communicate
C)
decide
D)
None of the above
View Solution play_arrowquestion_answer62)
Match the following
List I (Promotion Mix Tools) List II (Sources of Message) A. Personal selling 1. Telemarketing B. Publicity 2. News stories C. Sales promotion 3. Trade shows D. Advertising 4. Bill board ads Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
B)
A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3
C)
A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4
D)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
View Solution play_arrowquestion_answer63)
Packaging is sub-element of
A)
Product
B)
price
C)
Promotion
D)
distribution
View Solution play_arrowquestion_answer64)
Warehousing is the sub-elements of
A)
Distribution
B)
product
C)
Promotion
D)
None of these
View Solution play_arrowquestion_answer65)
Who first described mix in terms of the four Ps?
A)
Niel H Bordon
B)
Mc Carthy
C)
James Culliten
D)
None of the above
View Solution play_arrowquestion_answer66)
Among the four Ps of marketing, place includes
A)
types of intermediaries
B)
public relation
C)
location of cutlets
D)
Both and
View Solution play_arrowquestion_answer67)
Environmental variables or non-controllable variables of marketing are
A)
Competition
B)
Consumer
C)
Government of the land
D)
All of the above
View Solution play_arrowquestion_answer68)
Promotion media are the various vehicles that corporation can use to carry their promotion.
A)
Audience
B)
managers
C)
Owners
D)
None of these
View Solution play_arrowquestion_answer69)
Which of the following will lead to change in the marketing mix of a product?
A)
Change in corporate/competitive strategy of the firm
B)
Change in the organisation or resource level of the firm
C)
Change in the product lines of the firm
D)
All of the above
View Solution play_arrowquestion_answer70)
A jobber is an example of
A)
Intermediaries
B)
supplier
C)
Customers
D)
None of the above
View Solution play_arrowquestion_answer71)
Business markets are part of the companys
A)
Micro environment
B)
macro environment
C)
Political environment
D)
legal environment
View Solution play_arrowquestion_answer72)
Today companies have to manage relations with their................. In order to ensure timely supplies and meet customers requirement.
A)
Competitors
B)
suppliers
C)
Customers
D)
All of these
View Solution play_arrowquestion_answer73)
............. Are the first link in entire supply chain of the company?
A)
Customers
B)
Suppliers
C)
Competitors
D)
None of these
View Solution play_arrowquestion_answer74)
Generally market can be divided into ........categories. I. Consumer market, business market. II. Resellers market, government market. Which of the statements given above is/are correct? A)
Only I
B)
Only II
C)
Both I and II
D)
neither I nor II
View Solution play_arrowquestion_answer75)
Demographics include I. Size II. Density, location III. Gender composition, age structure IV. Social class Which of the options given above is/are correct? A)
I, II and III
B)
I and II
C)
Only II
D)
All of these
View Solution play_arrowquestion_answer76)
Consider the following statements. I. Assembling and managing the marketing mix is the crux of the marketing task. II. Assembling the marketing mix is a continuous task. Which of the statements given above is/are correct? A)
Only I
B)
Only II
C)
Both I and II
D)
None of these
View Solution play_arrowquestion_answer77)
The market environment consist
A)
socio-economic
B)
competition
C)
Technology
D)
All of the above
View Solution play_arrowquestion_answer78)
Which of the following steps are not involved in the environmental scanning?
A)
Analysis of the decision
B)
Identification of key decision factors
C)
Analysis of each of the key variable separately
D)
None of the above
View Solution play_arrowquestion_answer79)
Marketing environment consists of
A)
Set of interacting forces
B)
External forces
C)
Internal forces
D)
None of the above
View Solution play_arrowquestion_answer80)
What is market environment?
A)
Micro environment
B)
Macro environment
C)
Cultural environment
D)
Both and
View Solution play_arrowquestion_answer81)
Sub-division of marketing is called
A)
Market segmentation
B)
Allocation of marketing
C)
Division of marketing
D)
None of the above
View Solution play_arrowquestion_answer82)
Which one of the following is not controllable variable of marketing management?
A)
Cultural environment
B)
Psychological environment
C)
Social environment
D)
Competitive environment
View Solution play_arrowquestion_answer83)
Match the following
List I List II A. Market expansion 1. To call on prospective customers B. Call in marketing 2. Market research C. Market survey 3. Targeting more areas D. Bank marketing 4. Selling bank's product and services Codes
A)
A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4
B)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
C)
A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
D)
A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2
View Solution play_arrowquestion_answer84)
The need or want for a particular product becomes a demand, when
A)
the product/service is available
B)
it is backed by buying power
C)
a product represents that particular need
D)
All of the above
View Solution play_arrowquestion_answer85)
The rural marketing is not required because
A)
rural people do not understand marketing
B)
it is not practical from the cost point of view
C)
it is sheer wastage of time
D)
None of the above
View Solution play_arrowquestion_answer86)
All of the following statements are true except
A)
It costs more to get a new customer than to keep an existing one
B)
Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run.
C)
A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty
D)
Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy
View Solution play_arrowquestion_answer87)
Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
A)
Brand
B)
customer service
C)
Packaging
D)
All of the above
View Solution play_arrowquestion_answer88)
Traditional marketing focused on.............. While todays marketers must focus on .......... as the end result of a successful marketing strategy.
A)
Transactions, relationships
B)
Customer, profits
C)
Profits, products
D)
Relationships, transactions
View Solution play_arrowquestion_answer89)
All of the following are true regarding marketing except
A)
Only those, who work in the traditional marketing department are charged with performing marketing activities
B)
Any individual inside of an organisation, who can potentially win or lose customers is in marketing
C)
Marketing is involved whenever individuals or organisations have a choice to make
D)
Any set of activities attempting to influence consumer choice is marketing
View Solution play_arrowquestion_answer90)
The marketing concept embraces the notion of being
A)
Customer focused
B)
Competition focused
C)
Profitable
D)
All of the above
View Solution play_arrowquestion_answer91)
The marketing managers internal interactions include all of the following except
A)
Sales
B)
Finance
C)
Suppliers
D)
Public relations
View Solution play_arrowquestion_answer92)
Match the following
List I List II A. Method of market monitoring 1. Finance B. Aim of successful marketing 2. Needs, wants and demands C. Basic concept of marketing 3. To monitor media outlets D. Blood of business 4. To increase sale, profit and output of sellers Codes
A)
A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4
B)
A\[\to \]3, B\[\to \]4, C\[\to \]2, D\[\to \]1
C)
A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
D)
A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4
View Solution play_arrowquestion_answer93)
Which among the following come under facilitating category of marketing functions?
A)
Standardising and grading
B)
Standardising and grading, financing, risk taking, securing market information
C)
Both and
D)
Neither nor
View Solution play_arrowquestion_answer94)
The exchange concept of marketing takes place between ............and...............
A)
Seller, buyer
B)
Customer, consumer
C)
Consumer, buyer
D)
Buyer, purchaser
View Solution play_arrowquestion_answer95)
Marketing stresses on needs of the buyer, whereas selling stress on the need of
A)
Market
B)
seller
C)
Product
D)
consumer
View Solution play_arrowquestion_answer96)
Social marketing concept is based upon.........
A)
Large target market with active buyers
B)
Customer satisfaction and customer welfare
C)
Realisation of maximum profit through service of society
D)
None of the above
View Solution play_arrowquestion_answer97)
Global marketing is a result of
A)
Domestic charge
B)
privatisation
C)
Globalization
D)
All of the above
View Solution play_arrowquestion_answer98)
Which of the following is/are objective(s) of marketing?
A)
Satisfying customers and increasing demand
B)
Creating goodwill for the organisation
C)
Providing better quality products
D)
All of the above
View Solution play_arrowquestion_answer99)
Exchange concept of marketing deals with
A)
Exchange of products between sellers and buyers covering distribution and price aspects
B)
Mere appendage to production
C)
Achieving marketing success through product attributes
D)
Aggressively promote and push the products
View Solution play_arrowquestion_answer100)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing management is the marketing concept in action. Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer101)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Selling is the heart of marketing. Reason (R) Marketing is wider in scope than selling. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer102)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) A product may be both a consumer good and an industrial good at the same time. Reason (R) A product that is a convenience good to one person may be shopping good or speciality good to another person. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer103)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Standardising and grading mean the same thing. Reason (R) Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer104)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing adds value to the product by storing it from the time of its manufacture to the time it is neede Reason (R) It is place utility. In order to have value an item must be in the right place. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer105)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer becomes the focal point in marketing concept. Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer106)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix is a mix of markets for optimum sales. Reason (R) Marketing mix cannotes four Ps-product, price, promotion and physical distribution of goods. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer107)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products. Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer108)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Technological advancement in the transportation industry has helped in bringing markets closer Reason (R) With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer109)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) Customer is the centre point of marketing concept. Reason (R) Customer orientation is called as the pillar of marketing concept. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer110)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. Reason (R) Marketing concept is based on product orientation. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrowquestion_answer111)
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? Assertion (A) The Electronic Media has a strong impact on consumers behaviour in India. Reason (R) Moat of the Indian consumers take their decision with the help of Electronic Media. Codes
A)
Both A and R are true and R is the correct explanation of A.
B)
Both A and R are true, but R is not the correct explanation of A.
C)
A is true, but R is false.
D)
A is false, but R is true.
View Solution play_arrow