Alessandro Iannuzzi Published Jul 30, 2014 Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of consumers, and devising marketing methods that will appeal to each group. Identifying viable segments Clearly defined market segmentation criterianot only ensure that customers are more
likely to identify – and purchase – the product that is right for them; it also minimises wastage of resources, reducing the time spent marketing the wrong products to the wrong customers. It is important, however, to focus resources on market segments whose size, growth and profitability is good, both immediately and in the long run. The following 5 market segmentation criteria should be useful when planning your own company’s market segmentation strategy. A market segment should
be: A good understanding of the principles of market segmentation is an important building block of your company’s marketing strategy – the foundation for an efficient, streamlined and ultimately successful approach to customers, and a means of targeting your products and services accurately, with the minimum of wastage. Post your project today and let us find you the best marketing consultant >> Alessandro Iannuzzi
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a) Perishability
b) Size of the resulting segment c) Measurability d) Accessibility
Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
- 8 Answers
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
7 years ago
Agreed with all answers given, it's option A.
by Vinod Jetley , Assistant General Manager , State Bank of India
7 years ago
a) Perishability is the answer
by Sahar Alech , Auditor / Financial Manager , Accounting Services Office
7 years ago
option A perishability............
by Nebil Redwan , Sales Supervisor , Husson Al Hillal Contracting
7 years ago
A is the answer,all the others are the criteria for segmentation.
Agree with Mr. vinod Jetley
Option ---------------A
Thanks
Agree with experts answer <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
My answer is answer (A) Perishability
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