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Packaged information is a type of secondary data in which the data collected and/or the process of collecting the data are prepackaged for all users.
There are two broad classes of packaged information:
-Syndicated data: collected in a standard format and made available to all subscribers. For example, Marketing Evaluations, Inc., offers several Q Scores® services
-Packaged services: The term packaged services refers to a prepackaged marketing research process that
is used to generate information for a particular user.
Unlike syndicated data, the data from a packaged service will differ for each client.