Which component of attitudes consists of a consumers beliefs about an object quizlet?

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Which component of attitudes consists of a consumers beliefs about an object?

The cognitive component captures a consumer's knowledge and perceptions (i.e., beliefs) about products and services. The affective component focuses on a consumer's emotions or feelings with respect to a particular product or service.

Which of the following components of attitude includes an individual's feelings and emotions toward the object or idea?

Affective component: this involves a person's feelings / emotions about the attitude object.

What are the components of an attitude?

3 Components of Attitude.
Cognitive Component: Your thoughts and beliefs about the subject..
Affective Component: How the object, person, issue, or event makes you feel..
Behavioral Component: How attitude influences your behavior..

What are the components of attitudes quizlet?

What are the components of an attitude? Cognitive (beliefs), affective (feelings) and behavioral (response tendencies).

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