LESSON OBJECTIVE Assessment Criteria AC 1.1 Below are questions pertaining to lesson 1. Please ensure to answer each question correctly. 1. In your own words explain what is “marketing”2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept.4. Select a company and conduct a mini marketing audit for that company. Chevonese Stultz 9/6/2016 02:25:43 pm I think marketing is the buying and selling of products and services Tarene Douglas 9/10/2016 11:47:50 pm 1. In your own words explain what is 'marketing' 2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means. 4. Select a company and
conduct a mini marketing audit for that company. Danielle Ricketts 9/10/2016 11:47:51 pm 1. In your own words explain what is “marketing” 2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means. 3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept. 4. Select a company and
conduct a mini marketing audit for that company. tebessa johnson 9/11/2016 09:06:10 am Question #1 answer: Marketing process is a process by which earnings are created with the exchange of goods and services that forestall and meet consumers’ needs. Question #2 answer: Relationship marketing is developed from direct response market campaigns which emphasizes customer retention and satisfaction rather than focusing on sales transactions and aimed to maintain and manage trust in long-term with large customers. Question #3 answer: Marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit. Question #4 answer: A marketing audit is a independent and periodic evaluation of a company’s marketing assets. The took in checking the competence of a marketing strategy, analyzing the objectives and policies of the company. Christina Flanagan 9/11/2016 09:09:16 am Question 1 Question 4 • Sponsored bus stops close to our store locations, that are designed to attract passing customers, mainly tourists. • Loyalty program offering free tea or coffee after a number of purchases. • Monthly newsletter advising customers of menu updates and special promotions during the coming month. This is delivered via email to customers who registered for our loyalty program. • Social media, facebook, twitter and Instagram accounts updated on a weekly basis with news about upcoming events, promotions and menu changes. Overall these activities are designed to attract middle class customers who are working in a professional occupation such as doctors, engineers, lawyers, accountants and other business people as
well as tourists and visitors to the area. • Sponsored Bus Stops – There is an ongoing monthly maintenance cost in order to ensure that the bus stops are kept clean and well maintained and presenting the correct image of the businesses. We do not have reliable feedback on the success of these bus stops generating additional business for the store. • Loyalty program – Analysis of this program shows that customers who participate in the program visit the store to purchase tea and coffee at an average of three times a week. We believe this is far more frequent than customers who do not participate in the program. In addition, customers who are part of the program are more likely to make additional purchase or place orders for business meetings or social events. • Social Media – Our social media sites receive over 1,000 hits every month. It is time consuming to read comments and feedback on each of the sites but we realized that we had implemented three changes to the business based upon this feedback over the previous three months. Streamlining Marketing Activities • Sponsored bus stops will be removed – we do not have a method to determine their success and therefore justify the monthly maintenance fees. • Loyalty Programs - put greater focus an tebessa johnson 9/11/2016 10:52:00 am Question #1 answer: Marketing process is a process by which earnings are created with the exchange of goods and services that forestall and meet consumers’ needs. Question #2 answer: Relationship marketing is developed from direct response market campaigns which emphasizes customer retention and satisfaction rather than focusing on sales transactions and aimed to maintain and manage trust in long-term with large customers. Question #3 answer: Marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit. Question #4 answer: A marketing audit is a independent and periodic evaluation of a company’s marketing assets. The took in checking the competence of a marketing strategy, analyzing the objectives and policies of the company. Rasheeda Larmond 9/11/2016 11:14:56 am 1. Marketing is the supplying, delivering, and advertising of goods and services. 2. "The process of creating maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders (kolter et al,2008)." Eg: sending birthday cards to customers. 3. The evolution of marketing started with the great industrial revolution. The different changes are reflected in different marketing concepts such as : the production concept, the selling concept, the marketing concept, the product concept and the societal marketing concept. Pheonia Nelson 9/11/2016 11:20:38 am In your own words 2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002). 3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015). Pheonia Nelson 9/11/2016 11:23:09 am In your own words 2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002). 3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015). 1.In your own
words explain what is marketing? 2.The concept of marketing of changed and evolved overtime one such change is in relationship marketing use an example to explain what this mean. 3.Using your knowledge of marketing concept throughly explain the evolution of marketing concept. Tia Jones 9/11/2016 12:32:39 pm Forum Abigail Grant 9/11/2016 12:41:33 pm 1. What is marketing? 2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means.
3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept. Santana Jones 9/11/2016 12:43:40 pm 1. Marketing is a management process of getting goods and services from just a concept to customers by promotion and advertising. 2. Marketing and marketing concepts has changed overtime from just concentrating on production and sales to a more long term and loyal relationships thus comes about Relationship Marketing. Organization now try to build relationships with there customers by keeping them happy which intern proved beneficial to the organization because these customers refer others to the product or service. Relationship Marketing can be through the way of newsletters,emails and offering rewards to there customers and also providing a fourm for customers to get answers about a particular product are even to share there concerns.
CHEVANEE DIXON 9/11/2016 01:07:09 pm 1. Marketing is the communication between the company and consumer to increase the company value. 1. marketing as being defined as a management process, the exchange of goods and services, which excutes the conception of planning and creates valve for customers and clients. 2. The concept of marketing has changed overtime and different concepts have been put into place, One reason is Relationship marketing:This process helps to create, maintain, and enhancing strong , valve-laden relationship with customers and stakeholders, Eg1. Sending a birthday cards to clients, this means your building a relationship bond with your clients. 3. Marketing concept is defined as management Philosophy, a way of thinking, that guide a company marketing and selling efforts. Since the great Industrial revolution are reflected in different marketing concepts, the sub-section below discuss the different concepts of marketing: 1a. The Production Concept: The philosophy that consumers will favor products that are available and highly affordable and that management there should focus more on product improvement and distribution. 1b. The Product Concept: The idea that consumers will favor products offer the most quality , and innovative features, the organization should therefore devote its energy to make continuous product improvements. 1c. The selling Product: The idea that consumers will not buy enough of the organization's product unless organization undertakes a large scale selling and promotion effort. 1d. The Market Concept :The philosophy that holds that achieving organizational goals depends on determine the needs and wants of the largest markets and delivering the desired satisfactions that is effectively and efficiently than competitors. 1e. Societal Marketing:This concept is similar to the Market concept, The idea that the organization should determine wants, needs and interests of large markets and delivered the desore d satisfactions more effectively and efficiently than competitors in a way that enhances or maintains consumers and society's well-being. Christina Carter 9/11/2016 02:18:57 pm 1. Marketing is the operation of arranging as well as executing plans, pricing and the distribution of goods and services to please organizations as well as individual wants and needs. 2. As is relates to relationship marketing, an example is the frequent flyer program offered by American airline to sustain customer loyalty which offer discounts, free flights and upgrades (Marketing-schools.org, n.d.) 3. The history of marketing started with the Trade Era. Scarce handmade goods were distributed by exploring unfamiliar areas. In the Production Orientation Era which enters the industrial age, manufacturing was the main focus as goods were scarce, hence a foundation was created on the remark ‘’supply creates its own demand’’. After the Industrial Revolution, the Sales orientation era saw the production exceeding demand and advertisement, sales and branding became relevant as there was more competition for customers. Regarding the marketing orientation era, marketing strategies changed in the second half of the 21st century and beyond, due to the oversupply of goods. New steps were taken to find out what the consumer wants and to find creative ways to supply such goods, via market research, branding and pricing. In the Relationship marketing era, companies then focused on developing the relationship with customers so that they could build customer loyalty. The Social/Marketing Era focuses on real-time connection, e.g. via social media or customer care services also social interaction (Moré, 2012) 4. Mini Marketing Audit of LASCO Manufacturing According to the Founder, Chairman and CEO, Honorable Lascelles Chin ‘’ Since its inception, the LASCO brand has been synonymous with affordability and value for the consumer. Slogans such as ‘’LASCO Makes Living Affordable’’, ‘’Nutrition Never Tasted so Good’’ and ‘’ Positive on Quality’’ reflect LASCO’s commitment to its consumers. It is this commitment which has earned us the respect and
admiration of the public at large making us a household name across Jamaica’’. The Honorable Lascelles Chin also stated ‘’LASCO Manufacturing Limited has pioneered a wide range of products, including its popular soy protein beverages. These drinks deliver to the consumer a highly nutritious product at a reasonable price. The company currently operates two divisions, manufacturing and export. It has also developed a close partnership with LASCO Distributors Limited, an affiliated LASCO company in
Jamaica, as well as with selected distributors in the Caribbean, Central and South America, Canada, the USA, the UK and the Middle East.’’. This shows Lascos growth and development as well as the big impact that Lasco has not only on the country but worldwide. (Lascojamaica.com, n.d.). Shanique Smith 9/11/2016 03:08:35 pm 1. Marketing is a management process where there are exchange of goods and services to meet the needs of customers in order to generate profit for any organization. 2. Relationship marketing is means of customer loyal to the branding creating a long existing relationship (SearchCRM, 2016). An example of this is the brand LASCO, they have developed various products that have captured what customers are looking for and are interested in. Generating word of mouth to others, products are long term and customers continue to be loyal to the brand. 3. Marketing has evolved through various concepts such as production concepts, products concepts, selling concepts, marketing concepts and societal marketing concepts. Marketing concept allows for organizations to determine the what their target audience wants and needs are, then finding the right ways to accomplish satisfaction to their customers. To accomplish this task they must also ensure to be better than their competition. References Santana Jones 9/11/2016 03:12:19 pm 3. Marketing concept is the philosophy that organization should anticipate the needs of there customers and satisfy them better than there competitors. There are five (5) different conceptstyles of marketing since the beginning of time: The Product concept The product concept is the notion that customers will prefer products of better quality and performance as as to the opposite. In this concept customers are not worried about the cost of the product or service as long as they are getting value for there money. In the production Era organization focus primarilyon production, manufacturing and efficiency. This concept states that customers will always choose products and service that are widely available and are of a lower cost. Customers will not buy enough of a product or service if they are not influence to do. That is what the selling concept propose. Customers need to feel the need for the product and service for them to transformed that feeling into actual buying. The success of any organization is through successful marketing. This is done by companies identifing there target market, what are there needs and wants and how they can diliver. In the marketing concept they relie on market research to identify needs of the customers and potential customers. The Societal marketing concept is qwhere an organization believes in giving back to the society by providing better products that is more beneficial to the welfare of the society. Many organizations wondered if this philosophy is appropriate for this Era of environmental deterioration and resources shortage. Many look past this concept because of the conflict with customers wants and interests and therefore have been criticized for satisfying customers wants at the expense of the society. References EVOLUTION OF MARKETING CONCEPT (WITH DIAGRAM) Website Website Jusilor Wright 9/11/2016 03:23:24 pm I have completed the forum assessment however, I am not clear as to how the work that has been done is to be submitted. Is it to be done online or in person. If online I am not seeing an area that can facilitate an upload. If you could help me in his regard I would be most grateful. Vanassa Williams 9/11/2016 03:50:51 pm 1.What is marketing? 1. Marketing is the way in which a company or individual advertise a product so that it can be sold. mikeedah O'Reilly 9/11/2016 04:11:09 pm 1. Marketing is the concept of which goods and services are being used by customers on a day to day basis In order to satisfy their needs and wants. 2. Marketing concept is a philosophy that businesses use to satisfy the need and want for consumers better than other competitors do for example production concept `` this concept is the eldest of the concept in the business,it holds that consumers will perfer production that are widely available and inexpensive "(Kotler, 2000). 3. Evolution of marketing.... as the UK essays.com defines ``change is the only thing that will never change in this world. Same thing goes to the marketing world where the change and the evolution of marketing concept have revolutionized and the way organizations and customers interact with each other. What created the change were the development of technology and the increase usage of Internet which allows the organization's to use it as an ultimate leverage tool. As how humans evolved from staying in a cave to building high rise building to live, marketing concepts evolved in a same manner that improves the lives of organizations and also the consumers"(UK essays.com, Nov 2013) Lenice Brissett 9/11/2016 04:33:54 pm Marketing: Deanakay Sherwood- Hall 9/11/2016 05:10:05 pm 1. Marketing is the exchange of goods or services in order to meet the consumer needs. 2. Relationship Marketing evolved into today's society with many companies. Companies look towards long term goal and value customers, they also deliver long term goal and long term value to costumer based on long term satisfaction (Quarrie, 2016). Relationship marketing however is having a long-term relationship with customers. Customer Loyalty begins with relationship market. Example: As American airline grows over a period of time this airline will looks for different ways to enable the exchange process thus "The airline maintains a comprehensive frequent flyer program that rewards customer loyalty with the promise of free flights, upgrades, and discounts (Marketing-schools.org, 2016)" 3. According to (Quarrie, 2016) Evolution of Marketing Concept has gone through some changes "since the great Industrial Revolution that took place during the latter-half of the 18th and first-half of the 19th centuries" There are five philosophies that companies should use when marketing their activities are: 1. Marketing is a management process through which services move from concept to the customer, by promoting service, with the aim of increasing the value of the company,or yo raise the profile of the company and its products in the public mind. 2. Relationship marketing is sending birthday cards to clients on their birthday in order to maintain and strengthen the relationship with existing Clients as it does to the necessary search for new customers. 3. The evolution of marketing concept deals with the functions of distribution of goods and commodities.The flow of goods from producer to the consumer is product-oriented, aiming to maximize the profits through maximizing the sales Britany Ebanks 9/11/2016 05:39:47 pm 1. Marketing is when companies make values for
customers and build strong relationships with the them to gain their value. To grow customer based by delivering satisfaction. kadian smith 9/11/2016 05:40:18 pm question1 question2 question3 information base on www.netba.com and searchcrm.techtareget.com 1.Marketing is a management process through which goods and services moves from a company to a consumer to gain a profit (business dictionary.com). 2.An example to explain what relationship marketing is:Most companies normally send birthday cards to clients to create a relationship between them and also forums to consumers to find answers to their questions and better informed (refrence.com) 3.strategies were designed to build profitable relationships which target consumers.The concepts which companies use to carry out marketing strategies are:the production,product,selling,marketing and societal marketing concepts. -The production concept:this is a philosophy that states consumer chooses to buy goods and services that are expensive and widely available.(business dictionary.com). -Product concept:this is a philosophy that states consumer prefers products that offers the most quality and innovative features.(Hitesh Bhasin, June 29, 2016). -Selling concepts:this concept states that consumer will not purchase enough of the companies product unless they are persuaded by the company.(business dictionary.com). -Marketing concept:this focuses on needs and wants and satisfaction of consumers.(business dictionary.com). -Societal marketing concept:this focuses on needs and wants of consumers and it provides value to consumers while benefiting society(business dictionary.com). Shaniece Bedward 9/11/2016 05:50:12 pm Marketing is the process through which goods and services are produced and are moved from producer to consumer/s. Marketing concepts have evolved through the maximum use of automated technology that are often used to distribute as well as manufacture products, the internet assists in marketing products online, etc. According to website //www.marketing-schools.org/types-of-marketing/relation-marketing.html an example includes Dell computers which created a special online store for high volume corporate customers.This provides a higher level of service which leads to an increase in their customer loyalty. The evolution of the marketing concept believes that the needs and wants of target markets are achieved due to the organizational goals set by a company. evennecia thompson 9/11/2016 05:58:19 pm 1. - the action or business of promoting and selling products or services, including market research and advertising. the activities that are involved in making people aware of a company's products, making sure that the products are available to
be bought Audine Whyte 9/11/2016 06:31:29 pm 1. Marketing is the managing of a profitable customer relationship by creating excellent value for customers and building strong relationship in order to capture value from customers in return. The two main goals of marketing are to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. E.g. “Digicel the bigger better network” 2. Marketing use to be about making profit but overtime this has changed. The factors and sources outside marketing that affects marketing management have motivated them to build and maintain a successful marketing relationship which target customers. E.g. You-tube; you-tube is used as a means of promotion, to connect inform and inspire. It gives the costumer a clear view has to what the company product is about. In return, the company gets to see the costumers’ reviews and how they can improve the quality of their product. 3. From my understanding; evolution marketing concept means that the company’s work to understand consumers as well as to create costumer values and build strong customer
relationship. Atoinya wilson 9/11/2016 07:23:01 pm 1) marketing is the process of managing and supplying the customers needs or wants with a product or service . 2) Relationship marketing is the relationship between customers and to continue to satisfy customers that is still apart a the company . For example , when valid customer that always shop with in the company has a birthday wishea via text this is done by most company such as Fantana Phamarcy. Another example is offering reward plans to customer on holidays this done by Digicel. 3) They are different marketing concept these are the production concept Is based on the mass production of the product . The selling concept this about the customer demands this where the product is at a challenge to sell because more than one company has selling more than one thing. The marketing concept .this is the process on how well u can produce a product that will attract the customers Production concept the amount of product that is being produced Social concept This all about the promotion process this is a strategy that is use to attract customers to buy the product. Phoenia Nelson 9/11/2016 08:08:24 pm 1. What is marketing? This is the act of selling, promotion and distribution goods of an organization to create an exchange to satisfy the consumer. 2. The Internet is an effective tool generating relationship with their customers such as: companies can send e-mails for fast customers service, discussion groups for building a sense of community, and database tracking of buying habits for customizing products (Lamb et al., 2002). Give them gifts: if the customer apply at a bank and each they make a deposit they will receive a gift for the first time and if they recommend a friend to the company and that friend does the same they can also receive as well and also you for recommending that friend. 3. The evolution marketing concept is the philosophy that as undergone thorough and gradual change since the great industrial revolution that took place during the latter half of the 18th and first- half of the 19th centuries (YourarticleLibrary.com:TheNextGenerationLibrary,2015). Romario Fearon 9/11/2016 08:24:03 pm 1. Marketing is the process through which an organization prepares to meet the requirements of he customers in order to satisfy thier needs and wants (Dransfield R, 2014: 62) 2. An example of relationship marketing would be sending a gift card to their customers for their birthday or even seding them a text message for th chrismas holidays, wishing them a merry christmas. 3. The evolution of the marketing concepts, is that it looks to satisfy the needs and wants of its valueable customers. Its also to win competitions, as many companies have realised that in order for their business to continue operate, they are going to management strategies //www.ukessays.com/essays/marketing/evolution-of-the-marketing-concept-marketing-essay.php Shantel Richards 9/11/2016 08:26:55 pm 1 Marketing -to my understanding marketing is the management process for identifying, anticipating and satisfying customer requirements profitably(UK based Chartered Institute of Marketing ). as it is the activity, where businesses create product ad or services, communicate with society at large and deliver value for the consumers money. Marketing helps you to understand your product market to know exactly what your target market (consumers) desire of that particular product that you can efficiency supply it profitably. 2 The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an
example to explain what this means. Tahirah Steele 9/11/2016 08:43:21 pm 1 .In your own words explain what is “marketing” 2. The concept of marketing of changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means. REFERENCE Marketing is the process, by which we use various mediums of advertising, planning and distribution of good and services to satisfy customer’s wants and need and to make a profit. The evolution of Marketing Concepts has three stages the first stage is the Marketing concept which focuses on customer wants. The second stage is the humanistic marketing concept this has to do with focusing on customer want and what they are there interested .and the third is the societal concept which means that focus is placed on customer’s wants and interest with little concern about the society. Wilcox Mohan (2007) Company to be Audit- Chancellor Insurance Agency 1)marketing is a managing profitable customer relationship, it anticipates and meet customer needs. 2)sending birthday cards to clients 3)A philosophy that Achieving organizational goals depends on knowing the needs and wants of the target Market and delivering the desired satisfactory better than competitors do. 1.marketing is promoting goods or services,advertising your products so people can buy. Merona Stewart 9/11/2016 09:15:27 pm 1.Marketing is a business activity of offering and advancing goods and services in the point of addressing customers need and wants. 2.An example by which the concepts of marketing has evolved through relationship marketing is the Peppers and Rogers group that lounged “The
one-to-one future: Building relationships one customer at a time” program in 1993. This helped in a tremendous way, by creating long term friendships with customers resulted in life long loyalty to the company and free word-of-mouth promotion. Thus helping the organization obtain more services and profits. 3..The evolution of marketing concepts: The Production Concept. "This idea is the most seasoned of the ideas in business. It holds that customers will incline toward items that are generally accessible and reasonable". The Product Concept. "This introduction holds that buyers will support those items that offer the most quality, execution, or imaginative elements. Directors concentrating on this idea focus on making better items and enhancing them after some time". The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage. The Societal Marketing Concept- "this idea holds that the association's assignment is to decide the requirements, needs, and wants of target markets and to deliver the desired fulfillments more adequately and effectively than competitors. Moreover, it holds that this all must be done in a way that preserves or upgrades the consumer's and the general public's prosperity". "The Marketing Concept represents the major change in today’s company orientation that
provides the foundation to achieve competitive advantage". Renae Brown 9/11/2016 09:21:13 pm 1. Marketing is responsible for introducing a particular brand of goods, products or services a company as to offer to the public. The marketing department ulterior motives are to identify, anticipate & satisfy the customer's needs and wants profitably. 2. The marketing concept starts with a well defined market, which focuses on the customer's need, it integrates all the marketing activities that affects the customers. 3. As it relates to Tru-Juice the company does Mass production, it provides quality goods & services, on time deliveries to other entities & customer's satisfaction. The company also market their goods via Social media, Bill boards, sponsorships, hosting events as to whether they're introducing or promoting a new product. They also give back to the community. 4. The marketing audit is a fundamental part of the marketing planning process of Grace Kennedy, it conflicts this process not only at the beginning of the auditing process, but also at a series of points during the implementation of the plan. The
marketing audit considers both internal and external influences on the marketing planning, as well as a review of the plan itself. Grace Kennedy is one of the Caribbean's largest & most self-motivated companies. At Grace Kennedy the internal marketing environment deals with the resources that are at hand. Labour which is a social class comprises of manual labour. Finance this is the commercial activity of providing funds & capital to fund the operation of the company, equipments are
instrumentality needed for undertaking or to perform a service in order for Grace Kennedy to be more effective and efficient. 1.Marketing is the buying and selling of goods, it anticipate and meet consumer needs offering quality products and good service. Joley Campbell 9/11/2016 09:36:22 pm 1. marketing is the management process through which goods and services move from concept to the customer. 2.A common example of customer appreciation is the frequent flier reward plans some airlines use to keep their customers returning. Listening to the consumer is key in relationship marketing. 3. The evolution of marketing concept is a thorough and gradual change that happened in the 18th century and the first half of the 19th century, these changes are reflected in the different marketing concepts for marketing managers to guide their marketing activities. The main ones
are: Reference //www.reference.com/business-finance/examples-relationship-marketing-d5f52f26171a1fcc //www.businessdictionary.com/definition/marketing.html Bernadine Swaby 9/11/2016 09:48:55 pm 1. Marketing is the ethical way of promoting goods and services to satisfy customers' needs and wants. 2. Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. Example: Sending birthday cards to clients offering reward plans to customers and creating web pages and forums to answer their questions to become better informed so that you can make changes based on customers' request. And this will help create a bond between the buyers and sellers which will cause less conflict in the relationship. 3. The evolution of marketing concept evolved from the earlier orientation namely: the production concept, the product concept, the selling concept, the marketing concept and the societal concept. The marketing concept is
to bring attention to marketing managers on serving broad class of customers' needs rather than on the firms current product (production concept) or devising methods to attract customers to current product (selling concept). The societal marketing concept has emerged to enlightened marketing that company should make good marketing decisions by considering consumers' wants, the company requirements, consumer long-run interest and society's long-run interest. Takiis Mills 9/11/2016 10:05:04 pm LEARNING OUTCOME ONE: Understand The Concept and Process of Marketing. 9/6/2016 Explain the various elements of the marketing process 1. In your own words explain what is “marketing” Marketing is the promoting and selling of products or services to meet consumer’s needs or wants with the aim to make a profit examples are advertising and market research. 2. The concept of marketing has changed and evolved overtime. One such change is in relationship marketing. Use an example to explain what this means. Relationship marketing is a piece of client relationship administration (CRM) that attentions on client devotion and long heave client rendezvous instead of shorter-term objectives like client procurement and individual deals. In this example will show relationship marketing how Shop.org as progressed in innovation and how pace is divisibility annually, Arthur Kurzweil made mention about these progressions for example PC stockpiling and rapidity has changed exponentially and what this suggests for the likelihood for electronic reasoning. (Rabinowitz, 2011) 3. Using your knowledge of marketing concept thoroughly explain the evolution of marketing concept. The evolution of marketing concept is about evolving annually, monthly, weekly or daily. These concepts deal with accessibility, quality, selling, advertising, needs and wants and competitors etc. Production concept, Product concept, Selling concept- deals with, Marketing concept and Societal marketing concept (Bhasin, 2016) 4. Select a company and conduct a mini marketing audit for that company. Bibliography Rajae Bedasse 9/12/2016 12:11:06 am 1. Marketing is a management concept design the best benefit the organization and its customers with goods or services through promotions, prices, products and places. 2. Relationship marketing is changing customers from short-term to long-term customers. Instead of just simply making a profit, building relationships with customer by personalizing each interaction such as addressing customer by name, remembering birthdays or simply satisfying the needs to ensure the customer becomes a loyal the one. (techtarget.com, 2014) 3. In the 1940s, around 19th centuries, marketing concepts evolved from products being sold because it was needed and the price is right. Philosophies such as "production concept" and "product concept" started to be considered. Offering customers effective and efficient products and/ or services has become top priority. Concepts such as product, selling, marketing and societal marketing are all now essential. (Your article library, 2016). 4. Marketing Audit/SWOT analysis Strengths : Unique taste,variety of choices, multiple locations. Weaknesses : highly competitive, poor customer service, high cost for average value. Comments are closed. | AuthorWrite something about yourself. No need to be fancy, just an overview. Archives November 2016 Categories All
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