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All of the following are accurate descriptions of modern marketing EXCEPTwhich one?a. Marketing is the creation of value for customers.b. Marketing is managing profitable customer relationships.c. Selling and advertising are synonymous with marketing.d. Marketing involves satisfying customers' needs.e. Marketing is used by for-profit and not-for-profit organizations.cQN=2 According to the simple five-step model of the marketing process, a
company needs to ________ before designing a customer-driven marketingstrategy.
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QN=3 ________ are human needs as shaped by individual personality and culture.
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QN=4 When backed by buying power, wants become ________.
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QN=5 A(n) ________ is some combination of products, services, information, orexperiences offered to consumers to satisfy a need or want.a. market offeringb. value propositionc. demand satisfactiond. need propositione. evoked seta
) All of the following are accurate descriptions of modernmarketing, EXCEPT which one?A) Marketing is the creation of value for customers.B) Marketing is managing profitable customerrelationships.C) Selling and advertising are synonymous withmarketing.D) Marketing involves satisfying customers' needs.E) Marketing is used by for-profit and not-for-profitorganizations.C
2) According to the opening scenario, the Tide marketingteam is MOST concerned about which of the following?
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3) According to management guru Peter Drucker, "Theaim of marketing is to ________."
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4) ________ is defined as a social and managerial processby which individuals and organizations obtain what theyneed and want through value creation and exchange.
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5) Which steps of the five-step marketing process areabout understanding customers, creating customer value,and building strong customer relationships?A) the first two onlyB) the first three onlyC) the first four onlyD) the last three onlyE) the last four onlyC
6) According to the simple five-step model of themarketing process, a company needs to ________ beforedesigning a customer-driven marketing strategy.
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7) ________ are human needs as shaped by individualpersonality and culture.
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8) When backed by buying power, wants become________.
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9) What do companies call a set of benefits that theypromise to consumers to satisfy their needs?A) market offeringB) value propositionC) demand satisfactionD) need propositionE) evoked setA
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Marketing, MKT 113 INTRO TO MARKETING, partner relationship management