Activities are directed at providing the goods and services wanted by a business’s customers.

A successful business meets the needs of its customers. Businesses try to achieve this by carrying out activities such as producing goods or providing services with the aim of making a profit. As such, the purpose of business activity is to provide goods and services that customers want to buy, at a price that they are willing to pay.

Goods

Goods are tangible items that can be used and stored. Businesses make goods and sell them to customers, who then own them. Examples include:

• computers
• food
• clothes

Goods can be split into two different categories, consumer goods and producer goods.

Consumer goods

Consumer goods are goods that are used by an end consumer, such as a TV or a sofa. These can be grouped in two different ways, durable and non-durable goods.

• Durable goods last a long time, eg 3 years or more, and can withstand regular use without wearing out. Examples of durable goods include telephones, TVs, cookers, machinery, motor vehicles.
• Non-durable goods do not last for a long time, eg less than 3 years. Examples of non-durable goods include: food, personal hygiene products, house-cleaning products.

Producer goods

Producer goods are goods that are used by businesses to either produce other goods, or help in the provision of providing services. An example of a producer good is machinery or tools.

Services

Services are intangible actions that cannot be stored. Businesses provide services to customers, who have access to them for a period of time. Examples include:

• hairdressing
• train journeys
• internet access

Services can be split into two different categories, personal and commercial.

• Personal services are services that are provided for individual people. These may include, for example, a car wash, house cleaning, car repair, window cleaning and computer repairs.
• Commercial services are services usually provided to businesses, such as logistics and transportation, stock management, waste management, warehousing, cleaning and recruitment. Some commercial services such as insurance are also provided to individuals.